Job Description

Details

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Reference number

431214
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Salary

40,669
The salary for this role is 44,319 (London) or 40,669 (National).




For existing civil servants, the usual policy on level transfer and promotion will apply and is non-negotiable. If you apply for a role that requires a transfer of location, for example if you are transferring from London to a National location, your salary will be adjusted in accordance with our policy on transfer between HQ pay ranges.
A Civil Service Pension with an employer contribution of 28.97%
GBP
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Job grade

Senior Executive Officer###

Contract type

Permanent###

Type of role

Communications / Marketing###

Working pattern

Flexible working, Full-time, Job share###

Number of jobs available

1

Contents

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Location About the job Benefits Things you need to know Apply and further information

Location

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Bristol, Darlington, London, Manchester, Wolverhampton

About the job

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Job summary

Are you passionate about staying ahead of the curve in marketing?
Leveraging audience insights, real-time optimisation and emerging technologies to drive campaign performance?
Do you have a deep understanding of target audiences and a flair for crafting creative campaigns that speak directly to their needs and insights?
If so, we have an exciting opportunity for a Senior Marketing Manager to join our team at the Ministry of Housing, Communities and Local Government (MHCLG) and we'd love to hear from you!
At MHCLG our work touches the everyday lives of ordinary working people and communities, and we need a brilliant, experienced marketing professional to join our team. You will help tell the story of the Department and government's flagship policies whether it's the commitment to build 1.5 million new homes, fire safety or delivering the biggest renting reforms in over 40 years.
Our Communications Directorate sits at the forefront of government communications, working across multiple campaigns and policy areas that directly impact millions of people.
The role of Senior Marketing Manager sits within the marketing team in the Communications Directorate. You will be working on key government campaigns including empowering tenants to know their rights to living in decent and safe homes, ensuring landlords are prepared for the changes to the Renters' Rights Bill, linking people sleeping rough to the right local support and the Fire Kills campaign which helps reduce the number of house fires and fatalities across the country.###

Job description

As Senior Marketing Manager, you'll be responsible for managing the planning and delivery of paid marketing campaigns that reach diverse audiences with messages that truly matter. This isn't just about creating awareness - you'll be designing and implementing behaviour change campaigns that use proven frameworks like COM-B to address real barriers and create lasting impact. From managing campaign budgets to working with award winning agencies, you'll have the resources and support to deliver impactful campaigns that drives real change.
The role offers variety, with opportunities to work on campaigns that address some of society's most pressing challenges, collaborate closely with policy teams, senior officials, and external partners and contribute to the strategic direction of our marketing function.
You'll be joining a team that values innovation, collaboration, and continuous improvement. We're committed to staying ahead of the curve in marketing best practice, using audience insights, real-time optimisation, and emerging technologies to maximise the effectiveness of every campaign.
This role is perfect for an experienced marketing professional who wants to use their skills to make a real difference to people's situations and quality of life.
As the Senior Marketing Manager you will:Manage and deliver paid marketing campaigns. Lead the planning and delivery of a broad portfolio of paid campaigns that extend and amplify government priority campaigns, working with creative and media agencies to develop multi-channel approaches based on audience insights and data. Contribute to strategic campaign approaches based on insights, audience research, and understanding of media channels to inform the optimal media mix Optimise digital campaign performance using real-time data analytics and insights to monitor, adjust and improve campaigns while they're running, ensuring effective reach, engagement and value-for-money delivery that meets objectives on time and within budget Provide specialist marketing advice. Support comms colleagues and policy specialists with marketing expertise, presenting solutions that demonstrate how media choices create measurable change Secure campaign approvals to ensure all materials receive appropriate sign-off from ministers and senior officials before going live Support the Head of Marketing and work with senior leaders and stakeholders to promote the team's work and departmental priorities Line manage a Marketing Officer, providing coaching, development opportunities, and performance management to build their professional capabilities and career progression ###

Person specification

At least 2 years' experience delivering cost-effective, successful multi-media campaigns with demonstrable results Strong understanding of target audiences with experience developing creative campaigns specifically tailored to audience needs and insights Comprehensive understanding of media mix and practical experience working across digital, traditional, and emerging channels Experience evaluating campaign performance, analysing data and metrics, and identifying key learnings to inform future activity Experience using analytics and insights to optimise campaigns in real-time and demonstrate measurable impact Ability to navigate high-profile, politically sensitive issues and secure appropriate approvals through government processes

Benefits

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Alongside your salary of 40,669, Ministry of Housing, Communities and Local Government contributes 11,781 towards you being a member of the Civil Service Defined Benefit Pension scheme. Find out what benefits a Civil Service Pension provides.Learning and development tailored to your role An environment with flexible working options A culture encouraging inclusion and diversity A Civil Service pension with an employer contribution of 28.97%

Things you need to know

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Selection process details

Artificial Intelligence

Artificial Intelligence can be a useful tool to support your application, however, all examples and statements provided must be truthful, factually accurate and taken directly from your own experience. Where plagiarism has been identified (presenting the ideas and experiences of others, or generated by artificial intelligence, as your own) applications may be withdrawn and internal candidates may be subject to disciplinary action. Please see our candidate guidance for more information on appropriate and inappropriate use.


As part of our pre-employment checking process, we will be using your CV to confirm your job history. Please note that by providing us with your CV you are consenting to us using the information enclosed as part of the checking process.

CV and Cover Letter Declaration

We recruit based on your knowledge and skills, and not background, gender or ethnicity - this is called name blind recruitment.


Please remove references to your:

name/title educational institutions age gender email address postal address phone number nationality/immigration status

You will need to merge your CV and covering letter into one document.

When submitting your application Applied will ask you to upload a CV, when doing this you should upload your merged document of your CV and covering letter

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Most of our campaigns utilise multiple assessors and so it is possible that your application would be viewed by different assessors.

At sift, through your CV and covering letter we will be assessing:

Experience - Candidates must submit a motivational cover letter that demonstrates and explains their relevant experience. Your covering letter should be no more than 1 page referencing how you meet the criteria set out in the job description
Technical Ability - Candidates must submit a CV that demonstrates technical expertise in marketing and campaigns.

The interview will be of a blended nature consisting of the following success profiles elements:

Behaviour: Changing and Improving


Technical: Yes - Technical questions will be based around the essential skills and criteria as listed in the job description.


Strengths: The strength-based questions will require natural responses from the candidates.


Candidates will be asked to prepare a 7-minute presentation, further details will be provided on invitation to interview. The presentation will be assessed against Technical

In the full campaign we will test the below Success Profile Elements:

Experience: Yes - Experience questions will be based around the essential skills and criteria as listed in the job description


Technical: Yes - Technical questions will be based around the essential skills and criteria as listed in the job description.


Strength: Yes


Behaviours: Yes

Please contact the vacancy manager if you have any questions about the role.

We do not consider direct CV applications - you must apply for this role via the application link on Civil Service Jobs.

Please note that near miss offers may be made at the lower grade to candidates who do not meet the grade criteria for this campaign.

SEO salary

The salary for this role is 44,319 (London) or 40,669 (National).

For existing civil servants, the usual policy on level transfer and promotion will apply and is non-negotiable. If you apply for a role that requires a transfer of location, for example if you are transferring from London to a National location, your salary will be adjusted in accordance with our policy on transfer between HQ pay ranges.

Please note that the average employer pension contribution is based upon the National minimum salary for this role. Should your agreed starting salary for this role be different, the average employer pension contribution will be calculated accordingly. If you are a Secondee, this will not apply as you will remain on your home organisation's terms and conditions.

Benefits

Transfers across the Civil Service on or after 4 October 2018

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Any move to MHCLG from another employer will mean you can no longer access childcare vouchers. This includes moves between government departments. You may however be eligible for other government schemes, including Tax-Free Childcare. Determine your eligibility at https://www.childcarechoices.gov.uk.


For further information about the benefits available to MHCLG employees, please see the attached Candidate Pack.

Location

London Bristol Manchester Darlington
Wolverhampton

This role will include regular travel to the London office. There may be opportunities for candidates to work flexibly depending on the business needs. This will be discussed with the vacancy manager on a case-by-case basis if you are successful for the role.

Please note:

The Darlington Economic Campus is a pioneering new cross-government hub which will bring together people across departments and public organisations to play an active role in the most important economic issues of the day. The work of the Campus will make a real difference to people both across the UK and internationally. There will be substantial career opportunities and exciting prospects - a career at the Campus means you will be working at the heart of Government, with access to the benefits and fantastic opportunities offered by the civil service.

For further information on the DEC, please take a look at the attached DEC candidate pack.


At present, a minimum of 60% of your working time will be spent in your contractual office location. Requirements to attend other office locations or off-site meetings will be counted towards this. You will be asked to express a location preference during the application process.

Sift and Interview dates

sifting is envisaged to take place 16/10/2025 with interview dates to be confirmed. All interviews are currently being held remotely via videocall.

Reserve List

In the event that we identify more appointable candidates than we currently have posts available, we will hold applicant details on a reserve list for a period of 6 months from which further appointments can be made. This may include roles at a lower grade. Candidates placed on a reserve list will be informed of this. Those candidates who do not wish to remain on the reserve list should contact recruitment@communities.gov.uk to be removed from the reserve list.

Security Clearance Requirements:

CTC Clearence

Please note that successful candidates will need to pass the CTC security checks - this requires you to have been resident in the UK for the past 3 years. Please refer to the MHCLG Notes on Security Clearance section of our Candidate Pack for further information on Counter Terrorism Clearance (CTC).


Candidates should also note that with effect from 1st August 2018 the department will also check all applicants who are successful at interview, against the Internal Fraud Database (IFD) held by the Cabinet Office. In accordance with the Civil Service Internal Fraud Policy, any applicant who is included on the IFD will be refused employment by MHCLG. Please see the Candidate Pack for further information on the Internal Fraud Database.

Before starting your application it's very important to make sure that you are eligible to apply and meet the Civil Service nationality requirements. All candidates are expected to read the information provided in the MHCLG candidate pack regarding nationality requirements and rules

Candidate Pack Information

Please see attached Candidate pack for further information.

Internal Fraud Database

The Internal Fraud function of the Fraud, Error, Debt and Grants Function at the Cabinet Office processes details of civil servants who have been dismissed for committing internal fraud, or who would have been dismissed had they not resigned. The Cabinet Office receives the details from participating government organisations of civil servants who have been dismissed, or who would have been dismissed had they not resigned, for internal fraud. In instances such as this, civil servants are then banned for 5 years from further employment in the civil service. The Cabinet Office then processes this data and discloses a limited dataset back to MHCLG as a participating government organisations. MHCLG then carry out the pre employment checks so as to detect instances where known fraudsters are attempting to reapply for roles in the civil service. In this way, the policy is ensured and the repetition of internal fraud is prevented.


For more information please see- Internal Fraud Register



Feedback will only be provided if you attend an interview or assessment.###

Security

Successful candidates must undergo a criminal record check.
Successful candidates must meet the security requirements before they can be appointed. The level of security needed is counter-terrorist check .



See our vetting charter .
People working with government assets must complete baseline personnel security standard (opens in new window) checks.###

Nationality requirements

This job is broadly open to the following groups:


UK nationals nationals of the Republic of Ireland nationals of Commonwealth countries who have the right to work in the UK nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the European Union Settlement Scheme (EUSS) nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS) individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020 Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service
Further information on nationality requirements
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Working for the Civil Service

The Civil Service Code sets out the standards of behaviour expected of civil servants.



We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles .
The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria.
The Civil Service also offers a Redeployment Interview Scheme to civil servants who are at risk of redundancy, and who meet the minimum requirements for the advertised vacancy.###

Diversity and Inclusion

The Civil Service is committed to attract, retain and invest in talent wherever it is found. To learn more please see the Civil Service People Plan and the Civil Service Diversity and Inclusion Strategy .

Apply and further information

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This vacancy is part of the Great Place to Work for Veterans initiative.
Once this job has closed, the job advert will no longer be available. You may want to save a copy for your records.###

Contact point for applicants

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Job contact :

Name : Amy Lane Email : amy.lane@communities.gov.uk
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Recruitment team

* Email : recruitment@communities.gov.uk