Senior Marketing Manager

London, ENG, GB, United Kingdom

Job Description

Competitive Salary


The Ivy Collection

is a group of 62 restaurants across the UK and Ireland,including Ivy Brasseries,Ivy Asia,Harry's Restaurants,Brasserie of Light and the original Ivy West Street (established in 1917).


Our iconic restaurants are celebrated for exceptional food,outstanding service,and unforgettable moments.



We have an excellent opportunity for a

Senior Marketing Manager

to join the team as the Ivy brand continues to grow.

KEY RESPONSIBILITIES



Develop and deliver the annual marketing strategy aligned to brand,commercial and guest objectives. Lead integrated campaigns across digital,CRM,social,PR,partnerships and on?property activations. Own campaign planning from insight and briefing through execution,measurement and optimisation. Manage and grow the brand calendar,ensuring consistency of tone,visual identity and storytelling. Partner with Operations to support restaurant openings,refurbishments and local marketing initiatives. Oversee CRM and loyalty activity,driving data?led acquisition,retention and frequency. Collaborate with Digital and Performance teams to maximise paid media effectiveness and ROI. Lead agency relationships (creative,media,PR),ensuring high standards,pace and value. Track performance against KPIs,providing clear reporting and actionable insights to leadership. Manage budgets effectively,ensuring spend delivers against objectives. Mentor and develop marketing team members,fostering a collaborative,high?performance culture.

Skills & Experience



Proven senior marketing experience within hospitality,luxury retail or a premium consumer brand. Strong track record of delivering integrated,multi?channel campaigns at scale. Deep understanding of brand management,customer insight and CRM. Commercially minded with the ability to translate insight into measurable results. Experience managing agencies and multiple stakeholders at a senior level. Excellent project management skills with the ability to balance strategic thinking and hands?on delivery. Confident communicator with strong presentation and influencing skills.

Benefits & rewards:



50% discount for you and up to 3 friends when you dine in our restaurants. 30% discount in the wider group restaurants. Competitive Industry pay Celebrate career anniversaries,with a gift voucher to dine in our restaurants. Career Development and Training,including Apprenticeships. Extra holiday allowance for length of service,up to 5 extra days after 5 years. Access to discounts on 100s of retailers,health,entertainment,travel & more.

Location:

Office-based in Fitzrovia with occasional restaurant visits



About us:Our shared

CARING

values help create an environment where we are happy,and engaged and we care for ourselves,our colleagues,our guests,and we celebrate our individualities and differences.

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Job Detail

  • Job Id
    JD4411103
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Full Time
  • Job Location
    London, ENG, GB, United Kingdom
  • Education
    Not mentioned