Job Description

Senior Marketing Manager - Kinetik Technology Group

Location:

Hybrid (3 days in the office per week,

Unit 11 Perrywood Business Park, Salford, RH15JQ

Department:

Marketing

Reports to:

CEO

About Kinetik

Kinetik is a purpose-driven health-technology group on a mission to empower better health at home and beyond.



Our brands --

Kinetik Wellbeing

and

BlueKit Medical

-- deliver trusted health solutions to consumers and professionals worldwide. From home monitoring devices to surgical kits and age-related care technologies, we make health management simple, smart and accessible.



We combine the agility of a start-up with the trust of an established brand.

Why Kinetik

Accessible innovation:

Affordable, high-quality tech that empowers everyday health.

Purpose with impact:

Partnerships with NHS-aligned organisations and leading charities to make healthcare more inclusive.

Global growth:

Expanding in the UK, New Zealand and Southeast Asia.

Collaborative culture:

We live our values -- Agile, Ambitious, Collaborative, Passionate and Trustworthy.

The Role

You'll lead marketing for Kinetik's consumer and professional brands. This is a hands-on leadership role: set direction, build capability, and deliver integrated campaigns that drive brand, demand and revenue across UK and international markets.

What You'll Do

Brand & Strategy

Evolve and implement brand positioning and creative direction across retail, digital and international channels. Be the brand guardian across packaging, web, retail POS and partner assets.

Campaigns & Growth

Lead 360 campaigns across retail, digital, social, PR, partnerships and events -- from brief to measurement. Plan and deliver retailer marketing (e.g. Boots, Lloyds, grocers): joint business planning, co-op, POS, and promotions. Own performance channels (Amazon, D2C/eCommerce): optimise content, search, media spend and conversion. Manage the marketing budget and forecast; allocate spend for ROI and CPA/ROAS targets.

Content & Storytelling

Oversee creation of compelling on-brand content (video, social, email, product pages, landing pages) that builds trust and converts. Maintain messaging frameworks and product claims libraries.

Partnerships & International

Develop joint campaigns with retail and charity partners. Adapt strategies and assets for local markets; coordinate localisation.

Team & Collaboration

Lead and develop a small marketing team; manage agencies and freelancers for best-in-class output. Partner with Sales, Product, Quality/Regulatory and Operations to deliver commercial plans.

Performance & Insight

Own reporting: dashboards, KPIs and actionable insight (traffic, conversion, basket size, share, category growth). Run test-and-learn programmes (creative, audience, channel, landing pages).

Compliance & Governance

Ensure all claims and communications comply with

MHRA Blue Guide

,

ASA/CAP Code

, and partner/retailer guidelines. Champion GDPR-compliant data use across CRM, email and analytics.

Who You Are

6-10 years' experience in consumer/health/tech marketing, ideally within a fast-growing SME or brand-led business. Hands-on leader comfortable switching between strategy and delivery. Strong retail marketing know-how and proven eCommerce/Amazon performance experience. Commercially sharp with budget ownership and demonstrable impact on revenue/margin. Excellent communicator who can brief creatives, influence stakeholders and ship work. Experienced at managing agencies, designers and international partners. Purpose-driven and motivated by improving everyday health outcomes.

Nice to have

Medical devices/health-regulated environment experience. Shopify/BigCommerce, Amazon Seller/Vendor Central, GA4, Looker Studio, and basic HTML/CMS familiarity. Experience with CRM/marketing automation and product information/asset management tools.

Why Join Us

Influence the direction of a growing international health-tech group. Work directly with leadership on high-impact projects. Shape the next generation of Kinetik's brand and growth strategy. Be part of a business redefining accessible health technology.

What We Offer

Competitive salary and performance-based bonus Private health and wellbeing benefits Hybrid working (3 days in office) Professional development support *

Occasional international travel