Job Description

Job reference


REQ0002201


Date posted


16/05/2025


Application closing date


31/05/2025


Location


Hybrid


Salary


48,000-52,000 per year


Package


26 days holiday per year (plus bank holidays), which increases with service. Excellent pension scheme, staff discount scheme


Contractual hours


35


Basis


Full time


Job category/type




Job description

35 hours per week

Hybrid - Kings Cross, London

48,000-52,000 per year

Permanent

As a Senior Marketing Manager, you will lead a high-performing, multi-disciplinary team to deliver innovative, effective, and customer-led marketing campaigns. You'll work across a diverse portfolio of products, services, and audiences to raise awareness, grow engagement, and drive income.



These brand-new roles are central to ensuring the strategic marketing plans are implemented with excellence, aligning with RNIB's values, and always keeping the customer at the heart of what we do.



You'll work with the other Senior Managers and Head of Marketing Delivery to help shape our agile marketing ways of working. This is a new and exciting phase for us where we are really looking for someone with a growth mindset to join the team and help us navigate our new normal.



We are looking for someone with significant experience and leadership in at least two of the following areas: Brand or cause marketing, Advocacy or policy campaigns marketing, Behaviour change marketing, B2B marketing, Services marketing, Retail, Legacy marketing, Mass-market fundraising, Business development, High-value relationships or corporate partnerships.



We'd love to hear from you if you have experience in:


Leading the delivery of integrated marketing campaigns across multiple channels and target audiences.
Leading and coaching a team to deliver to high standards, fostering a culture of learning, collaboration, and continuous improvement. Working across multi discipline teams and with multiple stakeholders to ensure campaigns are insight-led, meet agreed objectives, and remain on time and within budget. Evaluating campaign performance using data and insight, recommending improvements and testing strategies to optimise ROI.
Developed go-to-market plans for new products and services, ensuring market readiness and alignment with customer needs. Developed and maintained strong working relationships with internal teams and external agency partners.
Have a growth mindset, and experienced in marketing delivery across multiple channels including digital, TV, social, print, and more.

What We Offer

RNIB prides itself on being a great place to work with a positive, progressive culture. We offer a wide range of benefits including 26 days of holiday per year (plus bank holidays) which rises with service, enhanced family friendly benefits, a contributory pension scheme with an employer contribution of up to 11% and a rewards platform with employee discounts across over 800 retailers.

How to Apply

If you'd like to apply for this opportunity, please apply online, uploading your CV and supporting statement, telling us how you meet the essential criteria in the person specification.