Job Description

With five generations of success, Heaton Group has long been at the forefront of property development, capable of handling every aspect of the development process, from site acquisition and planning to construction, sales, lettings, and asset management. Our developments span across Manchester, Chorley, Salford, Wigan, Bolton, and Preston.

Let's shape the future together by creating remarkable developments that make a lasting impact!

About the Role

The Heaton Group is seeking an experienced Senior Marketing Manager to lead our in-house marketing function and deliver the Group's long-term marketing strategy. Operating in a fast-paced, commercially driven environment, the role will oversee multiple concurrent workstreams and play a pivotal role in driving brand performance, lead generation, and business growth.

You will manage and develop a high-performing marketing team, ensuring activity is insight-led, results-focused, and aligned to wider business objectives.

Key Duties & Responsibilities

While responsibilities may evolve in line with business needs, the core accountabilities include:

Develop, own, and deliver integrated marketing strategies that support business objectives and drive commercial performance. Lead the planning and execution of multi-channel marketing campaigns across digital, social media, email, PR, and print. Analyse market trends, customer behaviour, and competitor activity to identify growth opportunities and inform strategic decision-making. Manage and control the marketing budget, ensuring effective allocation of resources and demonstrable return on investment. Collaborate closely with internal stakeholders across the business to ensure consistent, cohesive brand messaging at all touchpoints. Oversee the creation and quality of all marketing assets, including brochures, newsletters, website content, and campaign materials. Monitor, evaluate, and report on marketing performance, using data and insights to optimise future activity. Build and maintain strong relationships with media contacts, industry partners, and key external stakeholders to enhance brand visibility and reputation. Lead, coach, and develop the marketing team, fostering a culture of accountability, creativity, and continuous improvement.

Skills, Experience & Qualifications

Proven experience in a Marketing Manager or Senior Marketing role, ideally within a fast-paced, multi-brand or hospitality environment. Degree in Marketing, Communications, or a related discipline, or a CIM qualification (preferred but not essential). Demonstrable experience managing and developing a team. Strong understanding of marketing principles, branding, and consumer behaviour. Excellent analytical and problem-solving skills, with the ability to translate insight into action. Strong knowledge of digital marketing channels and social media platforms. Excellent communication and stakeholder management skills. A creative, innovative mindset combined with strong commercial awareness. Highly organised, with strong project management skills and attention to detail.

Salary & Benefits

Competitive salary dependant on experience. 22 days annual leave rising to 25 days with service. Company events. Discounted food. Free, on-site parking. Company pension.
Job Type: Full-time

Benefits:

Casual dress Company events Company pension Discounted or free food Enhanced maternity leave Enhanced paternity leave Free parking On-site parking Paid volunteer time
Work Location: In person