Job Description

As the living, growing home of our national story, The National Archives is already a special place to work. We're an institution nearly 200 years old with a collection spanning 1,000 years of history. But it's where we go next that makes things really interesting .


In our strategic vision: Archives for Everyone, we set ourselves the challenge of becoming the 21st Century national archive - a different kind of cultural and heritage institution: Inclusive, Entrepreneurial, Disruptive. We won't become this overnight. It will take time, focus, effort and daring.


That's where you come in. Because we can't do this without you.

Job Overview

Salary: 40,000 - 45,000 per annum




Contract type: permanent




Band: F / SEO




Closing date: Tuesday 11th November at midnight




This is a brilliant opportunity for a talented campaigns marketer with an interest in history and the cultural sector.




You will be the lead for marketing campaign content, delivery, and digital marketing communications at The National Archives, helping to grow our audience numbers and deepen engagement.




You will be a brand ambassador, providing strategic guidance to communication teams around the organisation to engage existing and new audiences with The National Archives. The successful applicant will manage the delivery of effective marketing communications across broadcast, and digital channels that promote our exhibitions, events, products and services.




You will oversee, coordinate and manage our marketing channels including a varied email marketing programme and a variety of social media channels.




This is a full time post. However, requests for part-time working, flexible working and job share will be considered, taking into account at all times the operational needs of the Department. A combination of onsite and home working is available and applicants should be able to regularly travel to our Kew site for a minimum of 60% of their work time.




Application Process:




Interview: Interviews will be held on-site and will include a short presentation


Personal Statement: We ask all applicants to submit work history details and a personal statement, not exceeding 1200 words


Selection for interview will be based on the 'essential' requirements in the job description below so please ensure that your statement demonstrates in detail how you meet these requirements.




Artificial Intelligence can be a useful tool to support your application, however, all examples and statements provided must be truthful, factually accurate and taken directly from your own experience. Where plagiarism has been identified (presenting the ideas and experiences of others, or generated by artificial intelligence, as your own) applications may be withdrawn and internal candidates may be subject to disciplinary action. Please visit the civil service careers website where you can find further information on the use of AI in the application guidance section.




Sponsorship:




We are unable to offer sponsorship for this role.

Role and Responsibilities


Decision making and strategy:


Lead and shape the approach, priorities and investment for paid and owned marketing campaign delivery, including channel selection, content development and schedule. Work with the Marketing Manager on an evolved social media strategy and team delivery. Manage the monitoring of our social media community. Ideate content ideas with key stakeholders across the organisation from concept, through to delivery. Contract and manage creative asset production including designers, photographers, videographers, and animators. Implement the delivery of all general marketing emails in line with the department calendar. Working with the Marketing Manager develop strategies to raise brand awareness and deepen engagement across all marketing channels. Engage, influence and present strategy to stakeholders. Deputise for the Marketing Manager as required.
Brand management:


Provide practical guidance and ensure compliance of the visual and verbal identity to teams responsible for external communications across the organisation Manage brand projects such as new collateral and template development, engaging senior leadership, external and internal stakeholders. Engage with Brand Ambassadors across the organisation to ensure brand guidelines are met across organisation touch points.
Campaign and digital marketing delivery:


Working with our agencies develop targeted multi-channel marketing plans and a multi-channel multi-format schedule that supports the breadth of our audiences, work and services Lead and manage the delivery of paid and owned media for campaigns, ensuring consistent and impactful messaging and maintaining high standards to ensure brand reputation and consistency. Identify, and create high quality digital content, in coordination with specialist, programming and editorial teams to publish and schedule content across social media channels Plan, prioritise and monitor advertising and design spend according to civil service rules and to demonstrate effective return on investment Working with Audience Insights establish a strong evaluative framework for marketing activity, maximising the potential of data to improve response and retention. Create a monthly digital analytics report and disseminate to key stakeholders across the organisation.
Relationships and stakeholder management:


Establish effective and collaborative relationships with key internal stakeholders. Provide marketing advice/strategies on project/programme boards. Manage day-to-day relationships with external suppliers and commission external work as required. Establish key relationships within the wider arts, heritage and civil service to build organisation's external reputation. Introduce new thinking and build team capacity. Source and maximise opportunities for reciprocal marketing activities (e.g. with other cultural institutions) to raise The National Archives' profile and engage audiences. Engage and negotiate with external partners to achieve appropriate outcomes.
Working Conditions


Normal office environment Display Screen Equipment user
Person Specification


Essential criteria:

Marketing experience:

Significant practical experience of developing and delivering high-quality, successful marketing strategy and multi-channel campaigns, including strength in and hands-on experience of email marketing and social media.

Brand and creative experience:

Proven track record of experience and expertise in brand management, including hands-on design skills and experience with Adobe Creative Cloud

Communication skills:

Experience in copywriting and editing; with the ability to convey complex information to external audiences and key stakeholders in an accessible, concise and engaging manner. A clear presenter, confident and determined in work with the vision and ability to express it.

Teamwork:

Excellent interpersonal skills with enthusiasm and credibility to lead. Proven experience of leading multi-disciplinary teams and of influencing senior leadership and external stakeholders.

Planning and project management:

Excellent organisational and project management skills, can work flexibly, think creatively to solve problems and proven ability to manage complex programmes of work, involving inputs from various teams; to produce work of high quality under pressure with minimal supervision
Desirable criteria:


Experience / knowledge of the cultural sector and an awareness of The National Archives and our work
Other Requirements


A combination of onsite and home working is available and applicants should be able to regularly travel to our Kew site. Must be prepared to travel to other partners.
The Civil Service is committed to attract, retain and invest in talent wherever it is


found. To learn more please see the Civil Service People Plan and the Civil Service


D&I Strategy .

Benefits

Generous benefits package, including pension, sports and social club facilities, onsite gym, discounted rates at our on-site cafe and opportunities for training and development. Annual leave entitlement of 22 days per calendar year (rising to 25 after the first year, and incrementally to 30 days after six years) and 10 days public and privilege holidays per annum.



Any move to The National Archives from another employer will mean you can no longer access childcare vouchers. This includes moves between government departments. You may however be eligible for other government schemes, including Tax-Free Childcare. Determine your eligibility at https://www.childcarechoices.gov.uk/ ( opens in new window)

Reasonable adjustments

If a person with disabilities is put at a substantial disadvantage compared to a non-disabled person, we have a duty to make reasonable changes to our processes.


If you need a change to be made so that you can make your application, you should:


Contact The National Archives via careers@nationalarchives.gov.uk as soon as possible before the closing date to discuss your needs Complete the 'Reasonable Adjustments' section of your application form to tell us what changes or help you might need further on in the recruitment process. For instance, you may need wheelchair access at interview, or if you're deaf, a Language Service Professional
Feedback will only be provided if you attend an interview or assessment.

Security

Successful candidates must pass a disclosure and barring security check.


People working with government assets must complete basic personnel security standard checks (opens in new window)

Nationality requirements

This job is broadly open to the following groups:


UK nationals nationals of the Republic of Ireland nationals of Commonwealth countries who have the right to work in the UK nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the European Union Settlement Scheme (EUSS) (opens in a new window) nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS) individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020 Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service
Further information on nationality requirements (opens in new window)

Working for the Civil Service

The Civil Service Code (opens in new window) sets out the standards of behaviour expected of civil servants.




We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles . (opens in new window)



The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria.


The Civil Service also offers a Redeployment Interview Scheme to civil servants who are at risk of redundancy, and who meet the minimum requirements for the advertised vacancy.



This vacancy is part of the Great Place to Work for Veterans initiative . (opens in new window)



Contact point for applicants:


Name: The National Archives Recruitment Team Email: careers@nationalarchives.gov.uk

Further information

If you feel your application has not been treated in accordance with the Recruitment Principles and you wish to make a complaint, in the first instance, you should contact The National Archives via email: careers@nationalarchives.gov.uk If you are not satisfied with the response you receive from the Department, you can contact the Civil Service Commission at https://civilservicecommission.independent.gov.uk/recruitment/recruitment-complaints/ (opens in new window)