Job Description

Description

Overview:

We are seeking an experienced and results-driven Senior Paid Social Executive to join our Paid Media team on a 12-month maternity cover (fixed term contract) Reporting to the Paid Social Manager, you will also play a pivotal role in our approach to channel management, measurement, and driving content excellence across our platforms You will be responsible for executing and optimising paid social campaigns end-to-end to support strategies across customer acquisition, retention and brand building This is a fantastic opportunity where you'll bring platform expertise, a test-and-learn mindset, and creative problem-solving skills to drive strong results from our Paid Social investment

Accountabilities:

Support the development and execution of paid social strategy across UK and Ireland Manage day to day campaign budgets within a multi-million-pound media investment, ensuring spend is delivered against performance KPIs Build strong relationships with platform reps and external partners to stay ahead of best practice and opportunities

Responsibilities:

CAMPAIGN MANAGEMENT

Manage Paid Social campaigns across Meta, TikTok and other emerging platforms, delivering against core KPIs including traffic, conversions, revenue and ROI Support creative production with clear briefs and performance insights to develop compelling ads across the funnel Lead testing across new placements, formats and bidding strategies, scaling successful initiatives Champion experimentation and innovation within the Paid Social channel

BUDGET MANAGEMENT

Monitor and manage campaign budgets daily to maximise performance Ensure accurate forecasting and pacing of spend Track and process invoices, ensuring all spends are reconciled and reported accurately

CREATIVE AND CONTENT

Work closely with creative teams to brief in and develop Paid Social assets that align with campaign goals Provide data-led creative insights to optimise messaging, visuals and audience targeting Run structured creative testing across different formats, placements and hooks to identify and scale top-performance creative approaches

COLLABORATION

Work with Paid Media, Brand, CRM, E-com Ops, and Trading teams to deliver integrated campaigns and support trade priorities Share learnings and insights with wider marketing teams to influence strategy Collaborate with platform partners and creative teams to deliver innovative campaign activity

INDUSTRY

Stay up to date with Paid Social trends, platform changes and new tools Stay informed on social content trends, formats and creative best practices to guide ad design and messaging

MEASUREMENT & REPORTING

Build and maintain reports using platform dashboards and internal reporting tools including GA4 Analyse campaign performance, providing actionable insights and recommendations Communicate results clearly to Paid Social Manager and senior stakeholders

Skills & Attributes

2+ years' experience in Paid Social, ideally in a fast-paced B2C, retail or ecommerce environment In-depth knowledge of Meta Ads Manager, TikTok Ads Manager, with experience across additional platforms considered a plus Strong understanding of GA4 and web analytics tools Comfortable managing large budgets and driving measurable results Strong analytical and numerical skills, with confidence handling and interpreting data Excellent communication and reporting skills, with ability to translate complex performance data into clear, actionable insights Ability to manage multiple priorities effectively in a dynamic, fast-paced environment

About Us

We're a much-loved brand with an exciting future. Our Islanders are a diverse bunch of bright, talented people who love working together - and are proud of the work they do. Progression here can take you in all kinds of directions. This is what a career at River Island is like. And this is where yours starts.



This role is based at our Head Office in West London. Check us out here on a map.

What we can offer you:

Generous 50% staff discount so you can treat yourself to the latest products, and a bargain staff shop on site!



Reducing Islanders everyday expenses through discounts, benefits, financial advice, wellbeing solutions and more through Reward Gateway!



A free onsite gym, subsidised restaurant & cafe to fill you needs. Various social events to socialise throughout the year.



Every family is unique, we support Islanders with all different family setups enhanced maternity, paternity, adoption & fertility treatment. We also work closely with the Retail Trust to create dedicated support for all our Islanders!



Flexible working is a given, on top of payday and summer early finish Fridays.



Give as you earn scheme, a 'Giver Island' day each year and receive matched funding.



Support with upskilling through on the job training and qualifications. A succession plan if you want to progress.



A generous bonus scheme & private pension plan.



? 25 days paid holiday, exclusive of Bank Holidays. With the added option to purchase additional holiday twice a year for whatever the need!

Keeping You Safe

At River Island we are committed to the safeguarding of all of our employees regardless of age or job role. We will fulfil our obligation under the Prevent duty which seeks to stop extremism and extremist views from materialising in our business. We promote and encourage the belief in British Values- including democracy, the rule of law, individual liberty and mutual respect and tolerance of different faiths and beliefs. To find out more, please visit www.gov.uk.



Our Island is made up of a diverse community, where we all belong and feel part of something bigger. We are committed to equality of opportunity and welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We will consider flexible working requests for all roles unless operational requirements prevent otherwise. To find out more about this interview process, check out our hiring process below.

About River Island