Job Description

Salary:

27,000-34,000 (depending on experience)

Working hours:

35 hours per week

Duration:

Permanent

Location:

Eastleigh

About the role

Lloyd & Whyte

, who are proudly part of

Benefact Group

, are looking for a

Senior Pay-Per-Click Executive

to join their

Marketing

team

in the

Eastleigh

office.
The purpose of this role is to and take the lead on the paid search strategy and to be responsible for making data-led decisions and ensuring our paid campaigns meet both commercial goals and regulatory standards. You'll plan, deliver, and optimise high-impact PPC campaigns across multiple platforms, ensuring we generate quality leads and maximise return on investment.
Why join us?
Join a collaborative and inclusive culture that's committed to making a difference and building a more sustainable future. Ranked amongst the UK's top 50 Best Large Companies to Work For in 2024, we offer fantastic career and development opportunities within a rapidly growing, innovative Group--where all profits go to charity and good causes.

What you'll be doingLeading the planning, delivery, and optimisation of PPC campaigns across Google, Microsoft, and other platforms; keep up to date with trends and Compliance requirements
Conducting keyword research, competitor analysis, and audience segmentation to identify opportunities.
Monitoring campaign performance, adjusting bids and budgets to improve CTR, CPC, conversion rates and ROAS.
Collaborating with SEO, analytics, and creative teams to align campaigns with wider marketing activity.
Setting up conversion tracking, monitor attribution, and produce regular performance reports with actionable insights.
What you'll need to haveKnowledge and understanding of digital marketing principles and theory
Play a crucial part in driving leads to our websites and in turn improving our ROI
Understanding of technology behind digital platforms, in order to liaise with tech
Ability to manage time, meet deadlines and work within a budget, whilst delivering a service to the highest standard
Excellent copywriting skills with a focus on conversion.
What makes you stand outProven experience managing PPC campaigns with measurable ROI
Knowledge of social PPC platforms and tools (LinkedIn, Meta, etc.).
Advanced knowledge of Google Ads and strong working knowledge of Microsoft/Bing/Meta Ads
What we offer28days annual leave plus bank holidays
Your birthday off
Group Personal Pension
Bonus scheme
A holiday buy scheme
An array of health and wellbeing benefits, company cash plan, income protection and life assurance
Enhanced sick pay and parental leave
Support and funding toward study and professional qualifications
Paid time off for volunteering
Hear from the hiring manager

"We're a supportive, creative, and driven digital team at Lloyd & Whyte. If you're passionate about PPC and want to work across a diverse mix of brands while having some fun along the way, this could be the perfect role for you."

Lloyd & Whyte

offer a range of specialist insurance services to a variety of clients. Our specialisms range from niche scheme insurance for Healthcare professionals to expert insurance for commercial motor vehicles and professional broker-to-broker insurance services. We also have a wide range of personal insurance services that cover homeowners from standard houses through to thatch & listed character properties and high value homes. The Lloyd & Whyte Group is split into five different client divisions which include multiple companies and brands.

Benefact Group

is a unique international financial services Group made up of over 30 businesses. We are owned by a charity and have been the 3rd largest UK corporate donor over a decade*, having given away 250 million since 2014. We have ambitious plans to become the UK's number one corporate donor, with strategic objectives in place to double the Group's size.
We believe it's essential to attract, empower, grow and reward talented people, offering fantastic opportunities for career and personal development. Our giving ethos, 135-year history and the diversity of what we do, has enabled us to build a culture of kindness, great ambition, and of passionate people driven to do better and be better.
At Benefact Group, we are committed to creating an inclusive culture and building an environment where each and every one of us feels valued and respected. We are a community made up of people with a range of different backgrounds, abilities, perspectives, beliefs and interests and we value the strength this brings to us as a Group. We welcome applications from everyone.

If you need any additional support during the recruitment process, then please let us know.

Directory of Social Change's UK Guides to Company Giving 2017-26*