Job Description

Senior Performance Designer

We're Free Soul - wellbeing for her, however she defines it. Because no two experiences are ever the same, and her path deserves to be as individual as she is. We shine a light on the unfiltered reality of being well - not the industry-standard version, but the honest, everyday pursuit of what makes her feel good.


How do we do it? By creating expertly formulated products with clinically tested ingredients that support every woman's unique needs.


Working at Free Soul is more than just a job - it's a purpose. We're a mission-led team where everyone genuinely cares about the impact we're making.


We lead with

ownership

- taking responsibility for our work, our ideas, and the energy we bring. Each person has the freedom and trust to run with bold ideas and be accountable for making them happen.


We show up with

respect and kindness

- to our teammates, our community, and ourselves. We listen. We celebrate differences. And we create a space where everyone feels seen and valued.


We're driven by a

growth mindset

- we stay curious, open to feedback, and committed to learning. Challenges are seen as opportunities, and we never stop evolving - as individuals, as a team, and as a brand.


We own the women's nutrition space by doing things differently - liberating, not restricting. We celebrate every side of her - the quirks, the flaws, the fierce and the tender. Our brand reflects her real, raw journey and gives her the freedom to show up exactly as she is.


That's what makes Free Soul a truly special place to work.

What you'll be doing

At Free Soul, performance-driven creative is fuel for growth. We're looking for a

Senior

Performance Designer

who lives and breathes paid media design; someone with a proven track record of creating thumb-stopping, high-converting assets across Meta, TikTok, YouTube, and beyond.


This isn't just a design execution role. You'll bring expertise, confidence, and creative judgment to the table - helping us balance the art of design with the science of growth. You'll be hands-on in designing bold, data-backed creative while also influencing the strategy, and shaping testing frameworks.


We need someone who thrives on the numbers, is obsessed with performance metrics, and knows how to optimise for results. If you've already specialised in performance-native design and want the opportunity to own the creative impact on CAC, this is your role.

Performance Creative Leadership

Lead the design and optimisation of high-performing creative assets across paid social and display platforms. Push creative ideas that balance brand-building with conversion-driving effectiveness. Partner with our Performance Marketing team to ideate, test, and iterate campaigns at pace. Confidently hold creative direction conversations around brand vs growth priorities, guiding decisions with both data and design intuition.

Hands-On Design & Production

Ensure assets are built with performance-first thinking: attention-grabbing, mobile-optimised, and audience-tailored. Own creative iteration loops, leveraging performance data to refine and evolve assets quickly.

Collaboration & Influence

Work cross-functionally with Brand, Performance, and Community teams to ensure cohesion across growth campaigns. Share insights and recommendations grounded in performance data to shape future campaigns. Contribute to creative ideation sessions and inspire the team with bold, innovative approaches.

Future-Forward

Stay ahead of trends in performance design, paid social creative, and digital storytelling. Help shape our testing frameworks and creative playbooks, ensuring Free Soul remains a leader in performance design.

What we're looking for in you

4+ years experience in performance marketing design. Strong portfolio of high-performing paid ads (Meta/TikTok/YouTube/Google) that demonstrates measurable impact. Deep understanding of platform-specific best practices for performance design. Advanced skills in Adobe Creative Suite and Figma. Confident interpreting data/metrics to inform creative decisions and testing roadmaps.

You'll thrive here if you're

Performance-obsessed: driven by results, with a hunger to lower CAC and improve ROAS. Commercially sharp: understands the bigger picture of how design impacts growth. Bold and confident: able to challenge thinking and hold your own in strategic discussions. Creative trendspotter: always on the pulse of what works in paid creative and willing to test the unconventional. Fast and flexible: thrives in a fast-paced, high-growth environment, able to juggle multiple projects with tight turnarounds.

What you'll get in return

Core working hours of 10:00-16:00. We're all about flexibility when it comes to your hours! Feel free to adjust your schedule to fit your needs Hybrid working: 3 days in the office per week Work from anywhere for 2 weeks a year 25 days holiday as well as bank holidays AND your birthday off! Enhanced Family Leave Free Soul product pantry - access to a variety of Free Soul products whilst working in the office Your monthly Free Soul essentials, delivered to your home - for free! 30% friends and family discount Dog-friendly office Pension plan Access to Vitality health insurance * Monthly team socials, lunch & learns and internal events