Job Description

Senior Planner- Accenture Song

Location: London

Career Level: Specialist

Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: www.accenture.com/song


TMW are a leading integrated creative agency, based across two locations, London and Bristol. TMW has been around for over 30 years with a strong heritage in building long-term relationships with our clients. TMWB are the B2B arm who work with a number of B2B clients.


We create Ideas That Move People, which engage emotionally and drive action. In the B2B world we activate this via our belief that behind every business challenge, there's a human challenge. We deliver disruptive creativity across end-to-end campaigns in ATL, social, digital, CRM, experiential and local activations to drive impactful behaviour change. This is informed by a deeper understanding of human decision making and behaviour through our unrivalled access to insight and testing from our Human Understanding Lab, which is a team of expert neuroscientists and behavioural scientists. While we're still independently minded, we're also part of the Accenture Song family, which provides us with access to the world's largest tech-powered creative group.


This is a chance to join a unique agency culture where the passion for people is as strong as the work. We invest in training and support for all our Planners including regular Strategy Away Days where our wider strategy community from across our locations gets together to tackle a new opportunity or challenge facing our work and our clients. TMWB planners are part of the overall TMW planning community and so get the opportunity to learn, share ideas and thinking and generally cross pollinate across the wider team.


There's also a huge range of cultural clubs and social opportunities within the agency: from Softball to Theatre Club and from the occasional Tough Mudder to our annual cycling tour from London to Bristol.


We operate a fully hybrid model, with all employees able to choose where they work. Whilst also acknowledging there are times when face to face collaboration is preferred.

What we value ...

Together, we put people first and believe our values make us who we are.

Give a Damn:

We care about each other, our clients and our work. And this shines through everything we do.

Be Brave:

We believe in challenging each other, in standing up, in speaking out. We believe in trying new and difficult things in order to make ourselves and our work better.

Stay Curious:

We actively seek out the new and the unusual, finding inspiration everywhere in the world around us.

Take Pride:

We are open, accepting and inclusive, and we support each other on our journey to reach our true potential. We are actively working to ensure that we as an agency more fully reflect the society around us.

What you will do...

This Is an exciting opportunity for a curious and creative senior planner to join our fast-growing B2B planning team. Working alongside other B2B planners and reporting into a planning director as well as becoming a member of our wider planning community at TMW Unlimited.


The planning team is the catalyst for inspiring effective and award-winning creative work at TMW. The team works closely with data, social and influencer departments whilst operating across the full range of comms disciplines. Our senior planners are trusted to maintain and champion our high levels of creativity and effectiveness, helping to craft ideas that drive measurable impact and help break B2B out of the box.


With clients looking to us for end-to-end thinking, the focus will be on developing B2B integrated strategies across the full customer journey, utilising market insight to develop the right strategic approach. The work will encompass demand and lead generation, engagement and nurture programmes, influencer and content campaigns as well as ABM and sales enablement - the full B2B remit. Measurement and reporting is integral to all activity to demonstrate the effectiveness of what we have delivered.


We are looking for an experienced B2B senior planner who is passionate about B2B communications and who is comfortable working in an evolving and fast-moving environment. They need a proven history of delivering persuasive strategies to clients, owning the planning process from start to finish. Not just responding to briefs but finding strategic opportunities for the client, alongside the client services team.


We're looking for someone who's comfortable challenging assumptions, spotting opportunities that others miss, and pushing for braver ways of thinking. Thriving on finding creative and unexpected solutions to complex B2B challenges and being confident pushing for work that's both distinctive and effective.

Responsibilities

Receive, question and respond to business-as-usual briefs and bigger campaign briefs Craft insight-led creative briefs Develop demand gen, engagement and nurture strategies, content campaigns and events Develop value propositions and segmented messaging frameworks Develop briefs to inspire exciting and culturally relevant content Improve the work throughout the creative process, backed by insight Keep on top of the latest B2B marketing theory and best practices Be able to brief partner agencies/disciplines Develop testing plans and measurement frameworks Effectiveness analysis and data-informed recommendations Earn the trust of mid-level clients

What you will need to succeed ...

Skills

Strong foundation in B2B strategy and marketing communications. Deep understanding of the B2B buyer journey, targeting, segmentation, and messaging messaging platforms, propositions, content planning. Awareness of B2B technology, platforms, and innovation and how to apply them to brand objectives. Good judge of creative work, knowing how to help creative get to the very best work Able to identify inspiring insights to inform a convincing strategy Able to synthesize complex information into a persuasive story for clients Strong presentation and communication skills Interpersonal skills to build relationships with clients, CS and creative leaders Good facilitation skills with senior clients and agency partners to achieve positive outcomes Can react quickly to, and overcome, challenges during the planning/creative process

Experience

Planner with 5+ years' experience 2+ years in B2B Experience of B2B buyer behaviours and need states Experience of developing value propositions and comms frameworks to support B2B buyer journeys Experience of demand generation campaigns Experience of engagement and nurture activity Experience of content development Experience working with effectiveness methodologies

Who you are

Substantive, authoritative and credible Enjoy the challenge of being in the spot-light and fast on your feet Good interpersonal skills and emotional intelligence Positive and flexible attitude in the face of adversity Passionate about communications Enjoy collaboration Keen to develop planning craft and skills.

What's in it for you

At Accenture in addition to a competitive basic salary, you will also have an extensive benefits package which includes 25 days' vacation per year, private medical insurance and 3 extra days leave per year for charitable work of your choice!

Flexibility and mobility are required to deliver this role as there will be requirements to spend time onsite with our clients and partners to enable delivery of the first-class services we are known for.

Please note that with all of our roles, you should expect some in-person time for collaboration, learning and building relationships with clients, peers, leaders and communities.

As an employer, we will be as flexible as possible to support your specific work/life needs

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About Accenture

Accenture is a leading global professional services company, providing a broad range of services in strategy and consulting, interactive, technology and operations, with digital capabilities across all of these services. We combine unmatched experience and specialized capabilities across more than 40 industries -- powered by the world's largest network of Advanced Technology and Intelligent Operations centers. With 509,000 people serving clients in more than 120 countries, Accenture brings continuous innovation to help clients improve their performance and create lasting value across their enterprises. Visit us at www.accenture.com


Accenture is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation, or gender identity, or any other basis as protected by applicable law.


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