Job Description

Who are IDHL?

At IDHL, we're more than a digital agency, we're a strategic partner to ambitious brands, helping them accelerate growth in the digital economy.


Our expertise is delivered through three core divisions: Performance, Web & eCommerce, and Intelligence - all working closely together to create impact across channels.


We're also home to Fostr, a Shopify Plus agency for luxury and lifestyle brands, and The MTM Agency, specialists in integrated marketing and audience engagement.


What connects it all is our focus on outcomes, not just outputs. We back each other, take pride in what we do, and make sure the way we work works for everyone.

Hybrid working policy: employees are expected to work from the office twice a week.

Senior PPC Executive

As a Senior PPC Executive you will be working within our Paid Media team managing a small portfolio of clients across multiple platforms and a variety of budgets. In addition to this, you will work closely with technical account managers, implementing and tracking paid search and display campaigns for a range of websites, across a varied client portfolio, with a view to generating targeted traffic and increasing conversions.


Anyone coming into this role will have a keen eye for detail, along with a passion for the industry and team-work.

Main Accountabilities

Responsible for producing weekly/monthly reports with detailed commentary, insights and actions Work alongside Account Managers and peers to drive performance and growth for clients Build search, display, video, shopping and PMax campaigns Optimise campaigns across multiple platforms, including Google Ads and Microsoft Ads Undertake keyword research analysis Budget management Ad Copy writing and testing Completing regular Search Query reporting Manage a portfolio of clients' paid search campaigns, across multiple networks Conduct calls with clients and sales to discuss and plan campaigns Setup, implement, track and optimise PPC campaigns across several search engines and markets Undertake and be responsible for keyword research, analysis and strategy Tracking setup (including tracking codes generation, goals and funnels setup) Prepare and deliver monthly reports & attend monthly progress meetings with clients Analyse PPC campaign performance and recommend next steps Understand the objectives of, and participate in creating quarterly reports, client decks and future roadmaps in line with the agreed KPI's Delegate appropriate tasks to Executive

Core Knowledge and Skills

Essential

Strong organisational skills As well having excellent written and verbal communication skills you will have a strong customer service ethos and ability to build lasting relationships Meticulous attention to detail Strong knowledge of Excel Knowledge of the Google and Microsoft Ads interfaces Knowledge of how measurement and tracking works Knowledge of common metrics within paid media e.g. relationship between metrics, understanding definitions, calculations and the impact of these Knowledge of Google Analytics Possess the ability to delegate tasks and support executives to make sure all tasks are completed to deadlines Excellent written and verbal communication skills and a strong customer service ethos with the ability to build lasting relationships A strong understanding of audience and targeting skills Strong time management skills to ensure deadlines are consistently met and proactively managed A positive, can-do attitude and the ability to seek out opportunities in order to develop and share knowledge Display exceptional traits of ownership and accountability Proactively improve performance on accounts, through knowledge and skill Be able to implement solutions based on knowledge of common metrics within paid media

Desirable

Comfortable in supporting peers and knowledge sharing Previous experience in handling client calls

Qualification/Experience Requirements

Essential

Previous experience within a paid media environment and be eager to build on this and develop within our company Strong knowledge of the search engine marketing industry Demonstrable experience in a PPC role gained from a search agency or in-house position Evidence advanced knowledge of common metrics within paid media e.g. identification of problem areas and propose solutions Strong knowledge of Excel Experience in search, display, video and shopping campaigns Be a master of different interfaces such as Google Ads, Microsoft etc Completion of the core Google Ads certificates

Desirable

Have a sound understanding of additional channels e.g. social, programmatic & retail Experience in confidently building roadmaps and advise clients on strategy in line with agreed KPI's and without guidance or support

Typical Goals and OKR's for the role

Ensure Time Tracker is 100% complete by the end of each day All relevant technical certs to be completed and up to date - complete a minimum of 1 certifications per month if expired or due to expire Achieve 95% TAM renewal rate

This is a hybrid role split between home and office working, ensuring you work from your contracted office on the relevant allocated day (Harrogate Tuesday, Manchester Wednesday, Leeds Thursday).


You must be available to travel frequently to client meetings.