Job Description

Are you a PPC expert looking for your next career challenge?


Do you want to apply your PPC expertise to campaigns that genuinely make a difference, while working across a diverse mix of fundraising and brand activity?

This role offers the opportunity to manage and suggest optimisations for paid search, display, video and performance max campaigns at scale, collaborate closely with specialist digital and data teams, and use insight and performance data to maximise impact for a cause that matters.


We are looking for a Senior PPC executive to join our growing Digital Engagement team at Great Ormond Street Hospital Children's Charity (GOSH Charity) on a permanent full-time contract.

Salary

The salary for this position is 39,368 per annum and we operate a hybrid working policy of a minimum of 2 days per week in the office.


In line with our EDI strategy and Total Reward policy, we calculate our salaries based on benchmarking data across the charity sector. To ensure fairness for existing staff and new joiners, we do not offer salaries above the advertised rate.
Key Responsibilities


Lead or contribute to the planning and briefing of PPC campaigns with our media agency, ensuring clear objectives, audiences, and success measures are defined. Oversee the delivery and optimisation of PPC activity in line with campaign briefs, performance targets, and digital best practice. Monitor and review campaign performance, analysing agency reports and identifying opportunities for optimisation and improvement. Support the evaluation of PPC activity by defining and applying campaign KPIs, ensuring measurement aligns with wider departmental objectives. Skills, Knowledge and Expertise


Experience managing and optimising PPC and display campaigns across multiple objectives or audiences. Experience working with media agencies and using reporting and optimisation tools to manage paid media activity. Experience working within, or alongside, digital teams including Paid Media, CRM, or Web. Understanding of how PPC contributes to wider multi-channel digital marketing activity. Strong knowledge of PPC performance measurement and digital marketing KPIs

About The team

You will be part of the Digital Engagement team, working within a collaborative and forward-thinking environment that supports innovation, shared learning and inclusive values. The team's work drives online supporter interaction through digital marketing campaigns, while strategically advancing and innovating the charity's digital marketing platforms and capabilities.

Please refer to the full job description below for more information.

How to apply

Please click on the apply button in the top right-hand corner where you will be taken to a short application form to complete.

Closing Date:

26th January 2026



#LI-HM1
Benefits


30 days annual leave (plus bank holidays) A flexible approach to working arrangements. Access to our enhanced pension scheme Life assurance Access to various health and wellbeing schemes, including the employee assistance programme.



#LI-HM1
About Great Ormond Street Hospital Charity


Every day, around 750 children and young people from across the UK are seen at Great Ormond Street Hospital (GOSH). At Great Ormond Street Hospital Charity, we help the hospital go above and beyond for seriously ill children, enabling kinder and better treatments, bringing hope for children with the rarest and most complex illnesses, and making hospital a little bit easier and a lot more fun for the thousands of children who are treated at GOSH every year. Our staff raise vital funds to support ground-breaking research, cutting-edge medical equipment, and the creation of child-centred facilities to help save more young lives, and essential support services that help save childhoods too.

Together, we can help give seriously ill children the best chance, and the best childhood, possible. We were delighted to be named Charity Times - Charity of the Year 2024, recognising the impact of our shared mission.

Our commitment to Equity, Diversity and Inclusion

We believe that GOSH Charity and the charity sector more widely should reflect the diversity of patients, communities, and society at large. We also know that having a more diverse and inclusive workforce will make us more innovative, challenge the status quo, and enable us to deliver more impact. We encourage applications from people of all backgrounds. In particular, we encourage applications from those who are currently under represented within the charity sector as they may be marginalised by race and/or ethnicity, sexual orientation, disability, long-term health conditions, or socioeconomic status.

If you would like more information about our approach to inclusive hiring please see our Inclusive Hiring Page here. You can also find out more about our commitments to EDI within our EDI Strategy here https://www.gosh.org/about-us/equality-diversity-and-inclusion-edi-strategy/


As a Level 2 Disability Confident Employer we are more than happy to make reasonable adjustments wherever possible throughout the recruitment process. For more information on this please contact recruitment@gosh.org

Applications will be reviewed on an on-going basis and we reserve the right to close the role prior to the closing date, should a suitable applicant be found. Therefore, you are encouraged to apply right away, to avoid disappointment.