Job Description

London


Senior PR and Communications Manager

The job requirements are detailed below. Where applicable the skills, qualifications and memberships required for this job have also been included. Job details


Salary \xc2\xa352,975 - \xc2\xa355,764 per annum, basis experience

Contractual hours 35

Basis Full Time

Date posted 17/11/2023

Job reference REC006057
Job description

At AAT it\xe2\x80\x99s our mission to make it possible for more people to experience the opportunities a career in finance brings, through our accessible qualifications and supportive community.


We are the UK\xe2\x80\x99s leading qualification and professional membership body for vocational accountants. We pride ourselves on providing practical qualifications that meet the needs of both employers and employees, as well as products and services to support our members and customers throughout their careers.


We are currently seeking a dynamic and strategic Senior PR and Communications Manager to play a pivotal role in delivering AAT\xe2\x80\x99s PR Strategy for both UK and International Markets.


Term: Fixed Term Contract till 30 September 2024
Location: We have hybrid working in place, with 1-2 days per week, in our office in Canary Wharf.
What exactly will you be doing?

As Senior PR and Communications Manager, you will lead the execution of AAT\'s PR strategies across the UK and international markets. This critical role supports our 2030 corporate strategy by driving impactful communications and close collaboration with the PR and Policy teams on key initiatives.
Major objectives

• Develop and execute PR campaigns that raise awareness and consideration of our products among key stakeholders and customer groups.
• Lead PR efforts in international markets with timely, relevant, and high-impact activities.
• Build a network of expert PR agencies and freelancers, managing delivery and maximizing value. Maintain contacts internationally that deliver consistent, on-strategy narratives tailored to local needs.
• Promote and protect our core brand values. Work closely with cross-functional teams to create integrated campaigns and compelling PR stories that showcase our brand, products, services, and customer experiences.
• Secure high-profile broadcast, national, and digital media coverage that enhances our reputation and reaches new audiences.

What are we looking for?

• Deep understanding of media operations and effective PR strategies that drive successful campaigns.
• Skilled at conveying messages through diverse tones and styles for various audiences.
• Build and maintain responsive relationships with journalists and media outlets.
• Communicate clearly and persuasively in writing, presentations, and verbally with all stakeholders.
• Quickly synthesize information and think creatively to translate objectives into impactful PR concepts.
• Expertise in managing crisis communications scenarios.
• Strong analytical abilities and data-driven mindset to deliver evidence-based campaigns.
• Significant experience executing integrated communications plans across channels.
• Demonstrated track record of leading high-performing PR initiatives, both B2B and B2C.
• Experience of supporting Policy and Public Affairs strategy and campaigns.

What are the benefits?


At AAT we believe in treating our staff well and this is reflected in our wide-ranging benefits, which include:

• Hybrid working (1-2 days per week in our London office) and opportunities for further flexible working.
• 25 days\xe2\x80\x99 annual leave, increasing one day per year up to a maximum of 30 days plus bank holidays.
• Great pension scheme, life assurance, and critical illness cover
• Health cash plan
• Enhanced maternity and shared parental leave contributions of up to 6 months\xe2\x80\x99 full pay depending on the length of service.
• Regular wellbeing initiatives.
• Cycle2Work scheme and much more.

Closing Date: The planned closing date for this role is 28 November 2023 at 17.00, however, we reserve the right to close the role earlier than planned.


It\xe2\x80\x99s an exciting time to join AAT and we would love you to join us on our journey. In 2023 we achieved one-star company status in the Best Companies survey, and we have recently launched our strategy to 2030.


We are committed to being an inclusive and welcoming place to work. We encourage applications from diverse candidates and make recruitment decisions based on skill and experience. We have a Diversity and Inclusion (D&I) Champions group, which leads on our D&I strategy and organise events to celebrate and raise awareness. We are a disability-confident committed employer and have signed up to the Race at Work Charter. We have also signed up for the Women in Finance Charter, and in 2022 we exceeded our target for appointing females into senior positions.


Come and help us to make AAT an even better place to work!


Interested?


To apply please upload a copy of your CV and fill your application online.


If you have a disability, need further support, or reasonable adjustments to assist you in our process, please contact us at recruitment@aat.org.uk or by calling 0207 735 2468 and asking for a member of the HR team.


Senior PR and Communications Manager