Job Description

Senior Product Marketing Manager

Application Deadline: 1 August 2023

Department: Product Marketing

Employment Type: Permanent

Location: London, UK

Reporting To: Ali Hanyaloglu

Compensation: \xc2\xa3140,000 - \xc2\xa3150,000 / year

Description

About Amplience

About now, you\'d expect us to tell you what Amplience does.

Well, we don\'t do the expected.

Instead, we want to tell you what we believe in: Freedom.

Because Freedom is everything that Amplience stands for. It\'s in the way we work, the way we think, the way we empower our customers.

And if you choose to join us (we\'d be honored) you\'ll have the Freedom to work however and wherever you want.

Oh, and in case you were wondering, Amplience is a commerce experience platform that takes the heavy lifting out of digital content, giving you the Freedom to create digital experiences without limits.

We already work with over 400 leading retails brands and counting, including the likes of Crate & Barrel, Traeger Grills, Ulta Beauty, Coach, Otto Group, GAP, Currys, Argos and The Very Group.

We\'ve got over 200 employees across the world, with $180 million of investment behind us and huge, exciting growth plans ahead. And we\'d love you to come along for the ride.

Are you in?

What to Expect
As a Senior Product Marketing Manager at Amplience, you\'ll own the product marketing strategy for Amplience products from beginning to end. You will understand the requirements of our customers at an organizational, buyer, and user level by conducting persona and buyer\'s journey research. You will also be an expert on the landscape by driving competitive intelligence and positioning. With this understanding you will determine positioning, naming, messaging and product go-to-market plans. At every stage you will shape the voice of the product and help it gain traction from inception to release.

Please note: Amplience promotes a \xe2\x80\x9cremote-first\xe2\x80\x9d approach. We have 4 lovely offices throughout EMEA and North America and we\'d love to see you in whichever is closest to you. However, we appreciate that flexibility is key to all our lives, so all we ask is that you are willing and able to come in when required; once a week/month depending on your team and location. Our Talent team will be more than happy to discuss this with you in more details so please feel free to ask!

Key Responsibilities

• Lead competitive analysis and positioning to equip our teams with the necessary knowledge to drive sales, differentiate in the market, and influence product innovation.
• Evolve our market segmentation understanding by developing our persona definitions through conducting customer interviews and studies, and mapping that into our buyer\'s journey.
• Provide insights, feedback and direction into the product roadmap based on competitor, customer and market feedback.
• Develop and enable others on compelling positioning and messaging for multiple product areas that effectively communicates our value proposition for retailers and brands.
• Create go-to-market strategies that define internal & external communication plans, collaborating with Product teams and key stakeholders to help you execute.
• You will leverage analytics and insights to help with pricing and packaging decisions, conversion motions, and optimizing pricing and sales incentives to achieve growth goals.
• Help Marketing produce content for our website, in-product, for our Commercial teams and beyond, to support both product launch & demand generation activities.
• As a product, customer and industry expert, you will prepare and give presentations & demos to customers, press and analysts, and at community events.
• Measure and report on the success of each project, communicating the value achieved plus any learnings across the business.
• Input into the Amplience strategy, from quarterly objectives, to long term product vision, to how we position and market Amplience overall.
• Help us improve our ways of working so the team can operate more effectively across multiple projects and teams.

Skills, Knowledge and Expertise

• 7+ years of experience in product marketing at a fast-moving B2B SaaS-based company.
• Clear understanding of the digital commerce landscape.
• Proven ability to drive a variety of go-to-market strategies and release readiness processes with product management, marketing, sales, partners and others.
• Strong verbal and written communication skills with ability to work cross-functionally across sales, marketing & product management organizations.
• Strong analytical mindset, with the ability to draw business-relevant inferences and determine strategies and tactics from data and insights.
• BA or BS or higher in marketing, business, computer science, engineering or related field.
• Ability to travel up to 30% of time.
• English language skills (business fluency) are a must-have, other languages are a plus.

Benefits

So what\'s in it for you? Aside from using some great technologies and working with smart friendly people who are very generous with their knowledge, we have a great set of benefits to recognise everybody\'s individual needs.

• Competitive salary
• Flexible working arrangements
• Discretionary bonus scheme
• Company pension scheme
• Enhanced maternity & paternity policies
• Extra holidays once you\'ve been with us for a while
• The option to purchase additional holidays
• Charity / volunteer days
• Life assurance policy
• Ride to work scheme
• Season ticket advance loans

Amplience