Job Description

If you're looking for a career that will help you stand out, join HSBC, and fulfil your potential - whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.
HSBC is one of the largest banking and financial services organisations in the world, with operations in 64 countries and territories. We aim to be where the growth is, enabling businesses to thrive and economies to prosper, and, ultimately, helping people to fulfil their hopes and realise their ambitions.
We are currently seeking an experienced professional to join our team in the role of Senior Retail Marketing Manager
This is a new role which really allows you to make a difference. You will be responsible for developing and executing marketing strategies that support HSBC's branch network in driving footfall, brand engagement and customer acquisition. You will oversee local marketing initiatives, in-branch campaigns, merchandising, and regional activations that support our markeing goals in branch across all lines of business.
As an HSBC employee in the UK, you will have access to tailored professional development opportunities and a competitive pay and benefits package. This includes private healthcare for all UK-based employees, enhanced maternity and adoption pay and support when you return to work, and a contributory pension scheme with a generous employer contribution.
In this role you will:

• Execute a comprehensive marketing strategy for HSBC's branch network to support customer growth and business objectives.
• Oversee design and delivery of all branch marketing materials, signage, customer communications, and promotional campaigns.
• Work in close partnership with our marketing strategy and front line teams, ensuring brand consistency while delivering localised relevance.

• Identify opportunities to build capability within the team, through coaching and skill building as required, and understanding of Marketing requirements/needs in the wider business in order to build stronger relationships with key stakeholders
• Track and report on marketing KPIs including footfall, campaign ROI, customer engagement and conversion.

To be successful in this role you should meet the following requirements:

• Demonstrable marketing experience at a strategic level, including leadership roles ideally in banking but will also consider wider retail.
• Proven success in delivering local or regional marketing strategies in a complex, regulated environment.
• Strong understanding of physical retail environments and customer behaviour in branch settings.
• Excellent communication, leadership, and stakeholder engagement skills. Ability to build effective networks across business areas, with the ability to influence and challenge when required
• Ability to connect marketing solutions to the needs and goals of the business

This role is hybrid and can be based in Birmingham, Leeds, Sheffield or Chester (3 days a week)
Opening up a world of opportunity
Being open to different points of view is important for our business and the communities we serve. At HSBC, we're dedicated to creating diverse and inclusive workplaces - no matter their gender, ethnicity, disability, religion, sexual orientation, or age. We are committed to removing barriers and ensuring careers at HSBC are inclusive and accessible for everyone to be at their best. We take pride in being a Disability Confident Leader and will offer an interview to people with disabilities, long term conditions or neurodivergent candidates who meet the minimum criteria for the role.
If you have a need that requires accommodations or changes during the recruitment process, please get in touch with our Recruitment Helpdesk:
Email:
Telephone: +44 207 832 8500

Skills Required