Job Description

Senior Social Media and Digital Marketing Manager across 4 related hair brands.

Overview

We are seeking a dynamic and experienced Senior Social Media and Digital Marketing Manager to lead our social media strategy and execution across 4 brands. The ideal candidate will have a deep understanding of social media marketing, digital marketing, and brand management, with proven expertise in using the gold standard and emerging technology in order to grow our brands. This role requires creativity, analytical skills, and the ability to manage relationships effectively while driving engagement across various platforms. The Senior Social Media Manager will play a crucial role in enhancing our online presence, establishing our aesthetic and voice and fostering community engagement.

Responsibilities

Develop and implement comprehensive social media strategies that align with overall marketing goals. Liaise directly with our digital marketing agency. Plan Capture and Create content Engage with clients and our styling team in order to convert opportunities for great content during each working day. Create engaging content across multiple platforms including Youtube, Instagram, Twitter, LinkedIn, Reddit, our online platforms (wordpress and shopify) Monitor social media channels for trends and insights through social listening tools. Create visually appealing graphics using Adobe Creative Suite, including Photoshop and Canva. Conduct proofreading of all content to ensure quality and brand consistency. Engage with followers and manage relationships through effective communication strategies. Stay updated on industry trends in e-commerce, digital marketing, and public relations.

Skills

Proficient in social media management tools such as Hootsuite and Preview for scheduling and analytics. Strong graphic design skills with experience in Adobe Photoshop and Canva Knowledge of video editing techniques for creating engaging multimedia content. Expertise in content creation tailored for various audiences across different platforms. Familiarity with branding principles to maintain a cohesive brand voice across all channels. Ability to conduct social media marketing campaigns that drive engagement and conversions. Strong relationship management skills to foster community engagement. Experience in photography nd videogaphy to enhance visual storytelling capabilities. Understanding of public relations strategies to enhance brand reputation.
You will have a further team of 2 staff to assist in these activities, and a line manager who oversees the operations of the business. Alongside working wtih a Digital Marketing Agency, who have been in position for 4 years to date and know the businesses well.

We are looking for very experienced candidate for this role. After the probation period we would look for blend of office/WFH at a minimum of 4 days in the office, 1 day at home.

Job Types: Full-time, Permanent

Pay: 40,000.00-42,500.00 per year

Benefits:

Company pension Work from home
Experience:

Digital Marketing: 5 years (required) Social Media Marketing: 2 years (required) Youtube specific : 1 year (preferred) Reddit specific: 1 year (preferred)
Work Location: In person