Job Description

Are you passionate about fashion, retail, and creating content that not only drives commercial success but also makes a meaningful difference? Join our Retail Marketing team as a

Senior Social Media Executive

, where your creativity and strategic thinking will help grow awareness and income across our retail and trading areas, with a key focus on ecommerce growth.



In this commercially minded role, you'll lead the development and execution of paid social media campaigns across platforms like Meta (Facebook & Instagram), TikTok, and Pinterest. You'll deliver full-funnel campaigns that drive footfall to our 540+ UK stores, boost online sales, and build long-term customer loyalty.



But this role is about more than just metrics. You'll use storytelling to bring Barnardo's impact to life - creating emotionally resonant content that deepens understanding of our cause and builds meaningful relationships with our audiences. Whether it's showcasing sustainable fashion, highlighting the circular economy, or amplifying the voices of those we support, your work will help connect people to our mission in powerful ways.



You'll collaborate with our New Goods and Ecommerce teams to produce high-impact lifestyle content, manage photoshoots, and work with designers and agencies to craft platform-optimized visuals and copy. You'll also support local store teams with scalable social media strategies, toolkits, and training to enhance community engagement and brand consistency.



We're looking for a creative, data-driven individual with retail experience, a strong grasp of paid social media strategy, and a passion for content development. If you're excited by the opportunity to shape the future of retail marketing while making a real difference, we'd love to hear from you.



Please note due to the high volume of applications for some posts, this advert might close before the displayed closing date. We recommend that you apply for this role as soon as possible.



Pay & Reward FrameworkWe know that our colleagues go above and beyond in delivering our vital work, driven by their passion and commitment to Barnardo's values. We also know that we can only realise our ambitions and achieve better outcomes for more children, thanks to the talent, hard work and creativity of our people.


For all these reasons, we are committed to a new approach to pay and reward, to ensure it is fair, attractive and progressive, which was rolled out in April 2023. This is a positive change for the charity, and a part of our People & Culture Strategy. It will assist us in supporting colleagues to belong, thrive and grow in their colleague journey at Barnardo's and in time will offer clear routes of progression for colleagues in both their career and their pay.


Whilst the full pay band and salary range is advertised, our approach to starting salaries is to appoint between the minimum to mid-point of the pay band - this ensures that pay steps are available to reward our colleagues annually based on their contribution to excellence and alignment to our values and behaviours. More details on Barnardo's pay framework can be found upon application.



Benefits

Workplace Offer: What it means for you

Our hybrid working initiative is based on trust, flexibility and empowerment. We understand our workplace offer means different things to different people, and we encourage those conversations. This may mean working at one of our stores, services, working at home, in the community, at one of our Collaboration Hubs or depending on the role any combination of these. Please read through the advert carefully to understand the remits of hybrid working that will be specific to the role.


Barnardo's believe in creating equality of opportunity in the workplace and supporting people to manage their work-life balance; we are therefore open to offering flexible working arrangements. Annual Leave entitlement for full-time colleagues is 26 days per annum, increasing to 27 days per annum, after 3 years Barnardo's service, 29 days per annum, after 5 years Barnardo's service and 30 days per annum, after 7 years Barnardo's service. Those working less than full time are entitled to the same level of holiday pro rata The ability to buy up to another 5 days annual leave via our HolidayPlus scheme A host of family friendly leave options including company Maternity Paternity and Adoption pay; together with all family additional leave options Service related sick pay from day 1 Access to a Group Personal Pension with a matched 4% or 6% contribution from Barnardo's. Ability to pay via salary sacrifice to garner both tax and NI savings on your own contribution Death in service cover of 4x annual earnings for all staff contributing to our Group Personal Pension Cycle2work scheme Interest free season ticket loans Discounts and cashback from at high street shops including major supermarkets, cinemas, gyms, leisure/theme parks, holidays and much more via our Benefit Portal 20% discount at Barnardo's stores Opportunity to purchase a health cash plan to claim towards dental, glasses, therapy etc Free access to round the clock employee assistance program for advice and support Access to Barnardo's Learning and Development offer

T&C's apply based on contract

About Barnardo's


We are committed to being an inclusive employer and cultivating a culture where everyone can belong and thrive through inclusion and connectivity. We want our workforce to be reflective of the communities we work with, and for equality, diversity and inclusion to be embedded in everything we do. We are a Disability Confident Leader, are progressing our ambition to be an anti-racist organisation with Anti-Racism Commitments and actions in place and have networks for colleagues who are disabled, LGBT+, Black and Minoritised Ethnic and Women. We particularly encourage applications from Black and Minoritised Ethnic and/or disabled candidates who are currently underrepresented in our workforce. For disabled applicants, we offer reasonable adjustments throughout the recruitment process.

Our basis and values

Reference number: 22012
Job Title: Senior Social Media Executive - Paid
Location: Lynton House
Contract type: Permanent
Hours: 36.25
Salary: 35,624.31 - 45,802.69 (FTE) plus 312 Office at Home Allowance
Closing Date: 17 November 2025
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Benefits

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Discounts at 100's of retailers
Employee suggestion scheme
Company pension
Employee Assistance Programme