Job Description

Company Description

We\'re ASOS. We blend our flair for fashion with our love of cutting- edge technology, but more importantly were interested in how we can bring the best out of you.

We exist to give people the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you\'re free to be your true self without judgment, and channel your creativity into a platform used by millions.

Through our we are driving diversity, equity and inclusion across every aspect of ASOS and ensuring every ASOSer can be their authentic self at work. We want our people to be whoever they want to be, because we believe people who bring their best selves to work, do their best work.

We\xe2\x80\x99re on a mission to increase brand heat and establish ASOS as the place to go for new trends. Social media isn\xe2\x80\x99t something we just do. It\xe2\x80\x99s at the very centre of all our marketing activity and our product design. We\xe2\x80\x99re a highly ambitious, energetic and results driven team with a very clear goal. This is a great opportunity for an experienced influencer marketing exec to be part of building the ASOS brand and driving fame through incredible talent partnerships for one of the worlds most loved and exciting brands in fashion.



About The Role

As a social-first brand, you will be responsible for ensuring ASOS\xe2\x80\x99s social approach is best in class. You\xe2\x80\x99ll take the lead on our social strategy, working with the Head of Social, PR & Talent as well as the Social Content Lead and Talent & PR lead to develop long-tail (i.e. 6-monthly) strategies as well as weekly and daily changes to the output we create across our own ASOS channels and our influencer marketing activity.

Supported by a team, some of which will report into you, you\xe2\x80\x99ll be the point of contact for social insight and will use this data to inform the overall channel approach as it changes on a weekly, monthly and quarterly basis.

The successful candidate will be analytical, strategic, and possess a deep understanding of social media platforms, as well as being fully immersed in youth culture and digital trends. They will have proven experience in growing channel reach, engagement, and credibility, as well as managing strict governance models for brands of a similar scale.

What You\'ll Be Doing

• Develop and implement the overall social media content strategy, ensuring alignment with ASOS brand guidelines and business objectives.
• Create social strategies that are engaging and impactful, fame driving social media campaigns that drive brand awareness and engagement.
• Grow reach and engagement through ASOS owned channels with particular focus on TikTok, Instagram and YouTube.
• Work with the Talent and PR Lead to increase SOV and EMV for ASOS
• Lead the creation of all social reporting (inclusive of influencer marketing) ensuring it\xe2\x80\x99s communicated to the immediate teams and wider business.
• Work with the social content team to provide context to reporting within reports including campaign moments and weekly/monthly channel report.
• Responsive to ongoing channel and audience updates by using the data and insight within the business ensuring the social content team amend their content plans.
• Be at the forefront of the latest social media trends, tools, and best practices to drive a social -first culture within the business and maximise the impact of ASOS\' social content.
• Be fully immersed in understanding what Gen Z are talking about on social and how to create content they engage with.
• Lead any new initiatives that increase customer engagement on social for example TikTok shop.
• Oversee the process between social and Customer Care to ensure that all social mentions of ASOS are reviewed and responded to as appropriate.
• Ensuring SLAs set are appropriate and met, and that tone and content is on-brand and customer-centric.
• Manage content co-ordination across paid and performance channels.
• Alongside the Head of, manage and own platform relationships (Facebook, YouTube etc), ensuring we are the go-to partners for innovation. This may at times include leading on joint business plans with the platform partners.
• Manage and work with agency partners to create an agile operating model and leverage their experience and expertise to push in-house boundaries.
• Be the key point person on all social, representing marketing at a senior level within the business.
• Line management of direct reports including development and training.

Qualifications

Who We\'d Like to Meet

• Worked in data orientated organisations and able to confidently communicate customer and channel data at an executive level.
• High degree of personal and professional familiarity with all social platforms including Instagram, TikTok, Facebook, Snapchat, YouTube etc.
• Strong understanding of social marketing strategies with relevant experience helping to define and build brands on social at scale
• Held similar positions and have proven experience in implementing new social strategies and reporting for the most innovative brands or news organisations.
• Experience working with large scale content, budgets, and ability to work efficiently and effectively with them.
• Analytical, and able to both learn from and utilise data to build strategy and tell stories.
• Fantastic leadership skills
• Solid understanding of the 20 something customer, youth and digital culture
• Passionate about social media, digital trends, and editorial
• Driven self-starter, with an entrepreneurial mindset, who thrives in a fast-paced environment.
• Strong communication skills and collaborative personality
• Positive and team oriented
• Able and willing to take considered risks. Digital media is a developing space and the ability to make decisions about which risks to pursue, and which not to, is important \xe2\x80\x93 as is the ability to assess and learn from those activities.

Additional Information

What\'s in it for you?

Employee discount (hello ASOS discount!)

ASOS Develops (personal development opportunities across the business)

Employee sample sales

Access to a huge range of LinkedIn learning materials

25 days paid annual leave + an extra celebration day!

Discretionary performance related bonus scheme

Private medical care scheme

Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits

Our Commitments

We want our people to be whoever they want to be. That\xe2\x80\x99s why we\xe2\x80\x99re committed to creating a truly inclusive culture at ASOS, but how\xe2\x80\x99re we doing it?

We\xe2\x80\x99re proud members of Inclusive Companies, are Disability Confident Committed and have signed the Business in the Community Race at Work Charter. We\xe2\x80\x99ve also recently been placed 8th in the Inclusive Top 50 Companies Employer List too.

We have several employee networks that operate as safe spaces, to help support and celebrate our people, find out more .

How can we support you to be your best self? Our Talent team will be happy to provide support e.g. if you need additional time to prepare for an assessment or you have requirements for any part of the interview/hiring process - just let us know by email or phone, whatever works best for you. It\xe2\x80\x99s also our policy to interview all candidates with a disability who meet the minimum requirements for roles they have applied to.

If you have any questions about the policies we have in place to support our employees (e.g. our parental leave approach), just let our Talent team know.

Asos