Job Description

About Us

COMPANY SHARES | BONUS SCHEME | PENSION ENHANCEMENTS UP TO 10% | 4-WEEK SABBATICAL EVERY 5 YEARS | STAFF DISCOUNT | EXTRA HOLIDAY DAY EACH YEAR | ADDITIONAL PAY FOR EACH BEER EXAM PASSED We love great craft beer. We want everyone to be as passionate about it as we are - and our central team are vital in this mission. Every single person in our team can shape our future for the better, whether that's for our people, planet or our incredible beer. Because we expect great things from you, we give great things back. And not only that - we are a Best Places to Work employer 2023 HOP STOCK | We believe in sharing our success with our crew and have a unique Hop Stock benefit for our salaried team. That means you share in our success, and if we grow strongly, we win together. BONUS SCHEME | Via BrewDog bonus scheme, our amazing crew members get rewarded when we succeed as a business. We wouldn't be able to do it without you so it's only right we share the success together PENSION ENHANCEMENT | We increase our contributions to your pension up to 10% of your salary so together we can properly invest in your future. And, since the statutory amount all businesses pay is 3%, our decision to pay above that shows we're taking your future seriously. 4-WEEK SABBATICAL| After every 5 years here you will receive an additional 4 weeks off to spend doing whatever you want. STAFF DISCOUNT ADDITIONAL HOLIDAY DAYS | For every full year completed up to your 5th year with us we add on one additional day's leave above and beyond your initial entitlement. You therefore get an extra full week off at 5 years every single year onward to rest up. BEER TRAINING | We love beer and we want you to love beer too, so we'll support you through the internationally-recognised Cicerone qualifications, so you can love it almost as much as we do. We'll also pay you more for each level you pass. AND A LOT MORE | Okay, deep breath... enhanced sick pay, healthcare, life assurance, high street retail discounts, employee assistance programmes, enhanced family friendly policies around maternity and paternity leave, pawternity leave, DE+I and crew forum groups and an allowance to quality check some beers each month!

About The Role

The role of senior strategist is to help set and execute the strategic direction across our brand, marketing, product and business. They will be the right hand person to the Strategy and Creative director, working cross-functionally to bring insight and direction to multiple business units.




KEY RESULT AREA / PRINCIPAL DUTIES AND RESPONSIBILITIES



Driving an insight culture through the business - Identifying and owning research projects (qual and quant). Connecting information from our category team with consumer insight to inform planning and decision making. Leading and supporting creative briefs - Helping the marketing team develop propositions for clear and effective marketing campaigns. Briefing into our internal studio. Supporting on wider business strategy -Supporting Strategy and Creative director across strategic initatives such as long-term planning, brand and category planning. KEY RELATIONSHIPS - INTERNAL AND EXTERNAL



Internal:



Creative and Strategy Director Head of Creative Services Head of Category Insight Marketing Directors (Bars and PLC) Social Media Manager (Brand) and Content Lead Broader Brand & Marketing Team Broader Bars Team Sales Team External:



Research and tracking partners External creative agencies HEALTH AND SAFETY



Ensure that Health and Safety guidelines and fire regulations are strictly adhered to at all times. Comply with safe working practices as defined by BrewDog. Complete online or face to face training as and when required. Take reasonable care for your own health and safety and that of others who may be affected by acts or omissions at work. Report any accidents, incidents or near misses as soon as reasonably practicable. GENERAL



Be aware of and adhere to BrewDog policies and the Workplace Code at all times. Take part and deliver your team's crew reviews throughout the year. Cooperate with other BrewDog departments to achieve a great experience for our customers, applicants, colleagues, and contractors. Attend training courses and complete online training modules as required to meet the requirements of the role. Take responsibility for own personal development, seeking out opportunities to learn new skills. Undertake any other duties as requested which are reasonably deemed to be within the scope of the role or necessary for the smooth running of the business. Apply the BrewDog charter and behaviours to every aspect of the role at all times Protect and enhance the interests and reputation of BrewDog internally and externally.
THE BREWDOG CHARTER
IT'S ALL ABOUT BEER. NO COMPRISE l We make every BrewDog experience the best it can be.
CREATIVITY IS OUR UNFAIR ADVANTAGE l New beers. New ideas. New standards.
WE DO MORE IN A DAY THAN OTHERS DO IN A WEEK l You get more done when you do it together.
WE LISTEN. WE LEARN l No egos, just honesty and transparency.
WITHOUT US WE ARE NOTHING l We play to win, and we have fun while we're doing it.

About You

Qualifications & Specific Training

The ideal candidate will have a degree/relevant qualification in a marketing discipline or other. - though those without should not be deterred from applying on this basis. Experience in FMCG desirable but not essential

Experience

4- 6+ years experience in a brand or business strategy role either agency side or in FMCG business. Demonstratable success in leading and delivering marketing campaigns and strategic projects Experience managing external partners Experience in developing measurement and reporting frameworks Experience in analysing and distilling data sets (qual and quant) and developing succinct narratives and recommendations.

Knowledge

Knowledge of brand strategy fundamentals (Long and short of it, media principles, consumer propositions, testing best practices) Some knowledge of business strategy fundamentals - objectives, KPIs, price, product, promotion, channels. Knowledge of design and concepting processes Knowledge of setting correct KPIs and measuring effectiveness of initiatives/ campaigns

Skills

Strong communication and storytelling skills Ability to analyse and distil data into key implications Good relationship building skills to work collaboratively across departments Keen eye for patterns of insight and ability to connect the dots across the business - not get bogged down in detail Creative instinct - comfortable critiquing creative and design work Ability to work across several projects at once

Personal Attributes

Highly motivated and results-driven. Ability to thrive in a fast-paced, deadline-driven environment. Adaptability and willingness to embrace change. Strong passion for the brand

Additional Requirements

Flexibility to work out of standard working hours as required. * Must be able to work in a fast-paced and dynamic environment.