Antler Social is a TikTok-first boutique agency, producing high-quality, TikTok-native content for a wide range of clients. Everything we do is driven by data, not opinion - we focus on creating original content for our clients' target audiences, not jumping on trends for trend's sake.
We're a fully remote company, but this role requires the Senior TikTok Creative to be based in or around London, as we regularly run shoots in the city. We also host quarterly team socials and monthly co-working days in and around London.
We're looking for someone fun, ambitious, and passionate about TikTok to join our growing team and help shape the future of our creative output!
Role Overview:
We're looking for a Senior TikTok Creative to join our agency team and lead TikTok-first creative across a diverse portfolio of clients. This role is ideal for someone who lives and breathes TikTok culture, understands how to translate trends into brand-safe but high-performing content, and can balance creativity with performance (and who also loves the odd opportunity to appear on camera as a creator).
You'll be responsible for developing scroll-stopping TikTok concepts for both organic and paid campaigns, working closely with clients and the internal team to deliver work that drives results.
Key Responsibilities TikTok Creative Leadership:
Lead TikTok creative across multiple client accounts and industries
Own the TikTok creative vision for assigned clients, ensuring consistency, quality, and performance
Translate client briefs and brand strategies into TikTok-native concepts and format
Ideation & Concepting:
Generate high-volume TikTok ideas, hooks, and formats tailored to each client's goals
Turn trends, sounds, and cultural moments into client-relevant creative opportunities
Develop creative frameworks that can scale across multiple ads or content variations
Content Creation & Direction:
Write scripts, hooks, and shot lists optimised for retention and conversion
Collaborate and provide feedback to editors to ensure content is polished, on-brief, and TikTok-native
Lead on filming at content shoots
Jump in on TikTok edits when needed to help out the team
Performance & Iteration:
Partner closely with paid media teams to analyse performance and creative insights
Iterate creative rapidly based on performance data, learnings, and platform trends
Balance brand storytelling with performance-driven outcomes
Client Collaboration:
Present creative ideas, strategies, and performance insights to clients
Confidently explain TikTok trends and creative decisions to non-TikTok-native stakeholders
Respond to client feedback while protecting creative integrity and platform best practices
Mentorship & Collaboration:
Provide creative direction and feedback to junior creatives and freelancers
Collaborate with strategy, influencer, and production teams across the agency
Help define agency-wide TikTok best practices, processes, and creative standards
Required Skills & Experience:
2-3+ years of experience in social, short-form video, or digital creative roles
Strong, demonstrable experience creating TikTok content for brands or clients
Agency experience managing multiple clients and fast turnaround times
Deep understanding of TikTok culture, trends, and creative best practices
Strong concepting, storytelling, and scripting skills
Comfortable working with performance data and creative testing frameworks
Excellent communication and presentation skills
Comfortable being on camera as a "creator"
Strong creator direction skills
Basic editing skills (in-app TikTok & CapCut)
What Success Looks Like:
Clients consistently see strong TikTok performance and creative innovation
TikTok concepts are scalable, testable, and grounded in performance insights
Clients trust you as their TikTok creative expert
Creative output maintains high quality despite fast timelines
Junior creatives develop stronger TikTok instincts under your leadership
Job Type: Full-time
Pay: 32,000.00-36,000.00 per year
Benefits:
Casual dress
Company pension
Flexitime
Free or subsidised travel
Sick pay
Work from home
Work Location: Hybrid remote in London EC2A
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