Job Description

Based in Tunbridge Wells, we're a niche agency working in the venue marketing and events world that (genuinely) puts our team's wellbeing at the forefront of what we do. We know who we are, what we stand for and what type of people and clients we want to work with. We're committed to delivering high quality traffic that converts to business through digital marketing campaigns.

Our company values

Authentic - We earn our client's trust by being genuine, honest and 'the best agency they've ever worked with'.

Determined - We're committed to creating the right environment for long-lasting relationships and success.

Proud - We take pride in who we are, what we do and who we do it for.

Relevant - We never stop learning, evolving, and developing our skills and knowledge.

Human - Prioritising our well-being ensures sharper focus.

Examples of how we put this into practice:

We finish at 1pm on a Friday to ensure there's enough time to relax and refresh. No member of the team has ever had to ask for a pay rise. We're big on flexible working location as the objective is to get the job done. We took the decision to respectfully not extend a client's contract that didn't integrate with our values and was needlessly causing anxiety within the team. We offer flexible working of starting between 08:00 -10:00 and finishing between 16:30 and 18:30 and Friday's is 09:00 to 13:00.
Growth over the past few years has been impressive with some big industry clients wins ensuring our strong brand position within the market.

Future growth is only going to happen with talented, like-minded people so this is where you come in. We're looking for a person with strong search skills and a digital marketing background to support new and existing clients across SEO and paid.

The role will focus mainly on delivering our search strategy to include the SEO planning, implementation and delivery alongside knowledge around paid ads (Google and ideally Linkedin but that may be wishful thinking!)

You will be inquisitive, personable, knowledgeable, extremely organised and really enjoy working on multiple SEO and paid strategies supporting the overall business goals of our clients. Your focus will be on working with the senior team to define the SEO/paid strategy and then to implement and monitor its success. You'll be data driven and very proud of the work you're doing and the results you're getting. You'll also enjoy being the all-round day-to-day contact for your clients and supporting the senior team in ensuring all deadlines across all activity are delivered well and on-time.

Your Day-to-Day role

Account Management

Supporting senior team members across accounts. Confident to speak about client strategy, delivery and results.

SEO strategy and implementation

You'll know what a current SEO strategy looks like and will develop and execute comprehensive SEO strategies aligned with client business goals. Conduct keyword research based on campaign needs. Conduct regular competitor analysis to identify opportunities and benchmarks. Alongside the senior team set realistic KPIs/goals. Monitor and analyse website health, traffic and data to ensure KPIs are being hit. Review technical SEO reports and make recommendations and priorities. Optimise website content, landing page copy and paid search copy where applicable. Devise a backlink strategy that supports client objectives. The ability to collate and understand data.

Paid Search

Develop and execute paid media strategies and campaigns across platforms such as Google Ads, Facebook Ads, and LinkedIn. Analyse performance data and identify areas of improvement to enhance campaign effectiveness. Conduct A/B testing and optimize campaigns to achieve desired goals and KPIs. Manage budgets and bid strategies to ensure optimal allocation of resources. Monitor and report on campaign performance, providing insights and recommendations for continuous improvement. Stay up to date with industry trends, emerging platforms, and best practices in paid media. Collaborate with cross-functional teams, including marketing, creative, and analytics, to align campaign objectives and optimize performance. Create compelling visuals and ad creatives for campaigns, ensuring alignment with brand guidelines and target audience Work within tight deadlines, managing multiple campaigns simultaneously.

Your impact:

Increased efficiency and effectiveness of paid media campaigns. Maximized ROI and cost-effectiveness of advertising spend. Increased brand awareness and visibility in the marketplace. Improved website and social media traffic, driving higher engagement and conversions. Enhanced customer acquisition and retention through targeted paid media strategies.

Who will this role suit?

You'll know your stuff and be obsessed with search marketing and the digital eco-system. You'll have supreme confidence in working on client accounts. You're probably at senior-exec level and looking for a role with more autonomy. Typically, you'll have a minimum of 3+ years' experience working on seo and paid accounts. You'll be a clear communicator, internally and externally. You'll naturally be a person that takes ownership of your actions. You'll have amazing organisational and be able to manage multiple accounts. You'll see our CRM as the greatest thing as it'll save time and give you clarity on where projects are at across the agency. You'll have a great phone, video call and email manner.

What you can expect from us

Training in-house. A culture that lets you flourish. Support from each member of our team. Opportunities to develop your skill set and progress within the company. Competitive salary and package. 4.5-day weeks, we finish at 1pm on Fridays.

Our culture

We have a wonderful culture that is free from politics and driven by care support. We're there for each other and are very proud of what we do. Our management structure is very flat, approachable and we all muck in across the business.

If the above sounds exciting, we'd love to meet you.

What some of our team say about Patch:

Jackson Clark (founded Sep 2010)

Managing Director

I can honestly say I've never enjoyed Patch life more than I do now. I've always wanted to create an environment where we feel like a team that loves what they do and that everyone is evolving with the common goal of being our client's growth partner. Our commitment to everyone's well-being is a deliberate one as we want a happy workforce as this leads to better performance and life's too short to not enjoy it. We've come out stronger post-Covid which is testament to everyone's positive attitude.

A happy workforce means we can achieve things we didn't realise were possible. The hard part is to not take it for granted and collectively commit to evolving. I'm excited.

Melissa Tyler (joined Oct 2018)

Account Director

In the years I've been working at Patch I've learnt countless new skills and developed a much stronger understanding of specific services and digital marketing as a whole. I've also never had to ask for a raise, my development has always been recognised, praised, and rewarded. Everyone in the team not only encourages growth and development, but actively provides time and resources to implement it.

Tony Hill (joined Sep 2020)

Account Director

I feel like I waited years to find Patch, it's easily the best place I've ever worked. The company culture is like no other - there's no politics, just support and a shared drive to achieve the best as a team and support each other - and the flexible work environment has meant I've never had a better work/life balance. Except being at Patch doesn't really feel like work, just loving what I do.

The team are all talented, dedicated and passionate about their work and clients as well as one another, you couldn't ask for a better team to be a part of.

Natalie Preston (joined April 2016)

Accounts & Invoicing Manager

Everyone in Patch is so passionate it's infectious and it makes working so much fun. I work remotely but I feel very much part of the team and always share in the successes. It's a very flexible environment that means I can work around my children and still get all my work done.

Max Meads (joined Dec 23)

Social media account manager

"It's safe to say I've never worked somewhere quite like Patch, and joining the team has renewed my passion for the sector! It's one of the only jobs I've had since graduating from university where I've been looking forward to getting started again on Monday morning.

Working with so many varied and exciting clients is a massive selling point & means you grow your skills rapidly, and the company culture & ethos from the top-down is second-to-none. Everyone is welcoming, friendly, and more than happy to help you out or teach you new things."

Hannah Crowley (joined April 23)

Senior marketing executive

Everyone at Patch has been so supportive and welcoming and I'm proud to be a part of such a great team. There's always a positive atmosphere in the office, and lots of opportunities to learn from others.

Daisy Dibbens (joined January 24)

Content Creator

There's an energy at Patch that I've not experienced anywhere else. Patch is the people, and each individual brings an insane sense of passion and pride to their work. It's an inspiring, supportive, and exciting environment, I feel incredibly valued and yet I'm also learning so much too - couldn't ask for more from a workplace!

Alicia Earls (Joined June 24)

Account Director

Having the opportunity to join a company I've always admired and respected for its ethos, culture and industry-wide reputation, has been an incredible progression in my career. Within the team, the talent, dedication, desire to learn, collaborate and support each other is second to none. As is the commitment to clients and pulling out every stop to contribute to their success. It's just the Patch way & is a value we're all proud to share & be a part of.

Jael Moore (joined Feb 25)

Account Manager

Patch is the only job where I've felt like the balance between work and life is just as important as delivering great work for clients. That balance makes it so much easier to come into work feeling supported, motivated and ready to tackle things head on. Plus, the team are an INCREDIBLE bunch, which always makes things sweeter!

Georgina Dorrell (joined May 25)

Account Manager

It's been so refreshing to work at Patch. The team is incredibly supportive, and the environment is open and encouraging, making it easy to ask questions and keep learning. The flexi-start and having half days on a Friday is a fantastic perk. We work with a variety of amazing clients, which keeps everyday fun. So glad to be part of the Patch team!

Job Type: Full-time

Pay: 28,000.00-31,000.00 per year

Benefits:

Additional leave Casual dress Flexitime Work from home
Experience:

SEO: 3 years (required) Google Ads: 2 years (preferred)
Work Location: Hybrid remote in Royal Tunbridge Wells TN1 2BY