Job Description

Location
Hybrid: 1-2 days at our Support Centre in Coleshill, Birmingham.
Why The Works?
xf0x9fx8fx86 10th Best Big Company to Work For 2024 - 'Best Companies'
We dont just sell products.
We inspire reading, learning, creativity and play.
The Works. It literally means everything. And whatever your story or background, were all about unlocking imagination and making creativity accessible to everyone. Whether youre engaging with customers on the frontline or supporting our colleagues behind the scenes, your impact can be profound and far-reaching.
This is more than toys and books and art supplies. This is about inspiring people to read, learn, create and play. So, with the right passion, it all starts with you.
Become a SEO Executive
As our SEO Executive, you will be responsible for supporting and delivering our organic search activity across content, onsite and some digital PR and technical. As part of our digital marketing team, reporting to the Search Manager, you will be responsible for the execution, optimisation of all onsite content and pages to grow both brand and non-brand visibility and conversion. You will keep ahead of developments in the market to ensure that we innovate and execute best practices to enhance our visibility across Google and Bing and deliver performance. You will be creative and detail-orientated planning and creating high-quality, search-optimised content that ranks, engages, and converts, all while aligning with our brand tone of voice, building brand fame, and growing our business.
You will have an eye for accuracy and detail when dealing with data, ensuring we are measuring and reporting our performance metrics effectively. You will collaborate with other teams and departments to share insights on market search trends, and ensure all campaigns align with wider marketing plans.
Your Mission

• Keyword research and analysis: Support the Search Manager in conducting keyword research frequently using SEO tools, identifying high/low volume traffic opportunities for content targeting customer growth. Along with keyword mapping, using data and insights to improve all landing pages onsite, blog, social platforms and PPC campaigns.

• On-page optimisation: Co-ordinate on-page optimisations, collaborating with wider digital and ecommerce teams, regularly optimising metas, titles, URLs and internal linking for improved visibility in the SERP. Along with continuously improving keyword placement and formatting across all web.

• Monitor rankings: Ongoing monitoring of SEO rankings, identifying target keywords and making recommendations to content, copy and internal linking to improve.

• SEO Content: Support on planning and optimisation of blog content in conjunction with brand team who lead the blog, along with product/category pages, informational content, FAQs and store listings both onsite and Google. Support creation of an SEO driven content calendar to grow brand visibility and sales, working collaboratively with brand teams to upload SEO-targeted content both onsite and organic social platforms (FB, IG, TikTok, Pinterest and YouTube). Frequent tracking to ensure improved rankings and growth of customer acquisition in line with competitor analysis.

• Offpage SEO and link building: Analyse backlinks and competitor benchmarking, out-reaching to websites for backlinks.

• Local SEO: Improve the business visibility and brand fame offline across Google SERP space and optimise store listings both on-site and GBP ensuring consistent updates/improvements are implemented including keyword targeting and market trend analysis.

• Technical SEO: Monitor site health frequently using tools and identifying issues and resolving to maintain positive crawl budget.

• Reporting and analysis: Reporting performance against KPIs, completing reports to be shared within the business, and frequently make data-driven recommendations to improve all site rankings and metrics to wider teams.

• Market and trends insight: Monitor search trends, including category and product level insight, to inform planning and execution, and share with the wider business to build knowledge and inform action, as well as integrate all team efforts with PPC executive for a unified search team approach to identify opportunities to reduce reliance for efficiencies.

• Collaboration: Collaborate with digital marketing colleagues to ensure all plans align and comms are consistent through channels, including with wider digital trading & e-commerce teams on product priorities and launches, landing pages and content, with brand marketing teams on wider campaign plans and creative content, buying and merchandising teams for future insights and opportunities and developers for technical implementations.

Skills/Behaviours That Will Set You Apart

• Attention to Detail: You have strong attention to detail, particularly with data, ensuring accuracy in measurement and reporting.

• Content and Copywriting: You have experience in writing and creating engaging, authentic content.

• Analytics & Search tools: You have experience in Google Analytics (GA4) and Search Console, plus tools such as SEM Rush.

• Initiative and Passionate: You use your initiative and have the energy and passion to make things happen, as champion of your channels.

• Teamwork and Collaboration: You believe in the power of teamwork and collaboration as the best way to achieve results.

• Networking and Relationships: You understand the importance of networking and building strong relationships.

• Self-Starter: You are a self-starter committed to driving your own development.

• Fast pace: You are comfortable working in a fast paced retail environment.

Our PERKS really are xe2x80x98The Works

• xf0x9fx92xaa 25% Colleague Discount! - Plus, exclusive Double Discount days!
• xf0x9fx98x8e MyWorks - Access exclusive online discounts across hundreds of retailers, holidays, utilities deals, tech and more!
• xf0x9fx9ax80 Holiday 33 days including bank holidays.
• xf0x9fx92x83 Holiday Purchase - Purchase an additional 5 days
• Can-Do Academy - Grow your skills and career with instant access to further training and development in areas that interest you.
• xf0x9fx92xb8 Wagestream - Claim early access to 50% of your wages as you earn them for when xe2x80x98life happens!
• xf0x9fx8fxac Share Scheme - Unleash your inner Monopoly mogul and own a piece of The Works!
• xf0x9fx92x9b 24/7 support for you and your family - Through our partnership with the Retail Trust who provide an Employee Assistance Programme and so much more!
• xf0x9fxa9xba Healthcare Cash Plan To support your everyday healthcare costs
• xf0x9fxa5xb3 And loads more! Long Service Awards, pension, life assurance, Cycle to Work and optional charity giving.

Our Purpose
To inspire reading. learning, creativity and play - making lives more fulfilled.
Our Values
We are Crafty | We are Caring | We are Can-do
We Listen. We Care
Each year, we run an anonymous colleague engagement survey. This is so important for us to hear your feedback and suggestions. We want to know whats going great, and what needs a couple of tweaks to help make The Works the best place youve ever worked! Youll have opportunity to help give us that direction.
Promoting Diversity, Inclusion, and Applying Reasonable Adjustments
At The Works, we are proud to have an inclusive culture where everyone truly feels able to be themselves. Our roles are open to all, including under-represented groups such as ethnic minorities, people with disabilities, carers & members of the LGBTQ+ community (including those who identify as lesbian, gay, bi, trans, non-binary, or use another term).
We are open to discussions around working hours and flexible working. And, where possible, we'll try to support this. If you need reasonable adjustments for an interview you might attend with us, let us know in your application and well be happy to help!
We dont just sell products. We inspire reading, learning, creativity and play.
You sell the paint that turns someone into an artist. You provide the book that unleashes an inner author. You supply the games that help bring families together. You give someone the puzzle book that reconnects them with a late family members memory.
You never know who someone will become. So with your passion, and our products, you will help ignite the spark within people, allowing them to unleash their creativity, find new passions, hobbies, or rekindle fond memories.
The unseen possibilities are limitless, and it all starts with you. #Itallstartswithyou