Job Description

Ref#:

W164775

Department:

Marketing

City:

London

State/Province:

London

Location:

United Kingdom

Company Description

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.




At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

Position Overview

As SEO Manager, you will take full ownership of the organic search strategy, driving performance through technical and content SEO, partnering with global teams, and ensuring SEO is fully integrated into the wider marketing ecosystem. You'll bring a proactive, hands-on approach to innovation, applying the latest developments in AI and search technologies to keep the brand ahead of industry trends. This role requires a strategic thinker with strong analytical skills, excellent stakeholder management, and a deep understanding of how SEO contributes to broader digital and business goals.

Essential Duties & Responsibilities

Own the SEO channel end-to-end, including long- and short-term strategy development, execution, with a proactive approach to researching and applying the latest industry updates, including developments in AI, large language models (LLMs), and evolving search technologies. Collaborate cross-functionally with Performance Marketing, Trading, Content, and Marketing teams to ensure SEO strategy supports overall business goals and integrates seamlessly within the multi-channel marketing ecosystem. Develop and implement innovative SEO strategies from the ground up that drive sustainable organic growth and elevate search performance. Build comprehensive roadmaps, ensuring timely delivery of high-quality, impactful SEO initiatives. Lead reporting cycles (weekly, monthly, quarterly) on SEO performance and business impact, focusing on data-driven insights and continuous improvement. Drive global SEO conversations with senior stakeholders, championing both technical and content SEO initiatives. Partner closely with SEO agencies to manage workflows, prioritize strategic recommendations, and oversee comprehensive reporting and accountability. Collaborate with Trading, Content, Marketing, and UX teams to optimize the customer journey, identifying and resolving SEO-related challenges to improve user experience and search visibility. Champion SEO best practices across the organization, fostering strong relationships with key stakeholders locally and globally. Proactively upskill internal teams on SEO importance, emerging trends, and the future of search, including practical insights on AI, LLMs, and evolving search algorithms. Maintain a hands-on approach by continuously researching and practically applying the latest SEO and search industry trends to keep the brand at the forefront of search innovation. Collaborate with North America and APAC teams to ensure a consistent, aligned global SEO strategy that incorporates cutting-edge search innovations.

Experience, Skills, and Knowledge

Experienced SEO Manager with a background working in-house, ideally within Retail/E-Commerce, or agency side experience equivalent to a senior manager or junior Associate Director level. Highly proactive with a strong can-do attitude, eager to take initiative and continuously learn to stay ahead in the fast-evolving SEO and search landscape.

Strong understanding of multi-channel marketing and how SEO fits into broader marketing strategies, including paid search, content, and social media. Expertise in technical SEO, including site speed optimization, crawlability, structured data, and technical audits, alongside proven experience in developing and executing search content strategies that drive organic growth. Strong analytical and numerical skills, with the ability to analyse data, spot trends, and make data-driven decisions. Proficiency in industry tools like Google Search Console, Adobe Analytics, Google's Page Speed Insights, and Botify. Excellent communication skills, with the ability to translate SEO insights into actionable recommendations for non-SEO experts. * Hands-on approach with keen attention to detail and willingness to implement SEO recommendations directly.