Job Description

About Finnmark Sauna:

Finnmark Sauna is the UK's leading supplier of authentic Sauna, Steam, Spa, and Wellness products. We're passionate about creating world-class sauna experiences and leading the way in wellness innovation -- from bespoke installations to our extensive eCommerce range of over 4,500 products.

With exciting growth plans ahead, including new product launches and international expansion into Europe (and the USA in the future), we're looking for a

hands-on SEO Manager

to help drive our organic growth and visibility to the next level.

About the Role:

This is a

hands-on SEO role

for someone who's passionate about both the art and science of search. You'll be responsible for developing and executing a

commercially focused SEO strategy

that drives quality traffic, engagement, and conversions -- while ensuring our content truly reflects the quality and expertise of our brand. Although this role is heavily on-site content focussed, it will naturally include involvement in Technical SEO & Digital PR (link-building).

You'll work directly with the

Commercial Director

and

eCommerce Manager

, collaborating closely with our internal marketing teams (PPC, social, email, videography, photography, and design) and external agencies or consultants where required (e.g. Digital PR or Tech SEO).

This role will suit a seasoned SEO pro and

self-starter

who thrives on ownership, innovation, and measurable impact -- someone who's as comfortable conducting keyword research as writing exceptional, fully optimised articles and content pieces.

Key Responsibilities:

Build, own and execute Finnmark Sauna's

SEO strategy

, balancing on-page optimisation, content creation, and technical best practices. Develop and execute a commercially focused SEO content strategy -- conducting keyword and content analysis, using

AI and content tools

to plan, create, and optimise high-impact pages such as

collections, landing pages, buying guides, blog articles, and knowledge hubs

. Collaborate with internal teams to ensure all content, imagery, and metadata are optimised for SEO and aligned with commercial goals. Lead a major

product data optimisation project

across our full catalogue (4,500+ SKUs), working collaboratively with our stock team and marketing teams. Use

AI and automation tools

to scale keyword research, content analysis, and on-page improvements with speed. Monitor and report on organic performance, rankings, and visibility using tools such as Google Analytics, Search Console, Ahrefs, SEMrush, Screaming Frog, etc. Support

technical SEO initiatives

(crawlability, indexing, schema, site speed, hreflang, etc.) in collaboration with our web developers. Liaise with PPC, Email, and Social teams to ensure a unified and data-driven marketing approach. Coordinate with

Digital PR partners

and external SEO consultants when required. Stay ahead of SEO trends, Google algorithm updates, and emerging AI tools to keep Finnmark at the forefront of search innovation.

About You:

3-5 years' experience

in SEO (agency or in-house) with proven results driving organic growth for eCommerce brands. Deep knowledge of

on-page SEO

, keyword strategy, and content optimisation. Strong working knowledge of

Shopify

and its SEO framework. Confident with major SEO tools -- Ahrefs, SEMrush, Screaming Frog, Google Analytics, Search Console, etc. Experience managing

large product catalogues (1000+ SKUs)

and complex site structures. Understanding of

technical SEO

(crawlability, site speed, hreflang, structured data, etc.) and

international SEO

best practices. Exposure to

Digital PR

and link-building strategies (agency or in-house collaboration). Passionate about

AI tools

and automation in SEO -- always seeking new efficiencies and insights. Excellent communication skills -- able to work cross-functionally and present SEO insights clearly. A proactive, inquisitive mindset with genuine enthusiasm for

wellness, saunas, and spa culture

. Friendly, collaborative, and ambitious -- you care about building something meaningful and driving growth.

Salary & Benefits:

- 30,000 - 35,000 per annum DOE

- Flexible working hours (around our core office hours)

- Complimentary access to our company sauna

- 28 days holiday (including public holidays)

- Option to purchase up to 10 additional holiday days

- Free on-site parking

- Opportunity to shape SEO strategy for a growing international brand

- Work with a supportive, high-performing, and creative marketing team

Job Types: Full-time, Permanent

Pay: 30,000.00-35,000.00 per year

Benefits:

Casual dress Employee discount Flexitime On-site parking
Application question(s):

Are you currently able to reliably commute and work full-time from our HQ office in Spennymoor, Durham? Are you fully fluent in recent SEO AI tools and best practices?
Experience:

SEO / Onsite Content: 3 years (required)
Work Location: In person