Job Description

Role Summary:

As a Digital Outreach Specialist, you will be responsible for developing and executing effective outreach campaigns to secure high-quality backlinks from authoritative websites. This role requires a strong understanding of PR link building strategies and a solid grasp of the UK digital landscape to target relevant, high-impact publications and partners.

Key Responsibilities:

Plan and execute digital PR and outreach campaigns that earn high-quality backlinks from UK-based and international media outlets, blogs, and websites. Identify and pitch link opportunities through competitor analysis, backlink audits, and trend-based content outreach. Write compelling, personalised outreach messages that resonate with journalists, bloggers, and site owners. Build and manage relationships with webmasters, publishers, influencers, and journalists. Collaborate with the content and SEO teams to align outreach with campaign objectives and keyword strategy. Monitor outreach campaign performance, reporting on link placements, response rates, and SEO impact. Stay up to date with SEO best practices, Google algorithm updates, and trends in digital PR.

Requirements:

Proven experience in digital PR and SEO outreach

, with a track record of securing high-quality backlinks through ethical methods.

Strong knowledge of the UK media and digital landscape

, including key industry publications and outreach opportunities. Excellent written communication and persuasive copywriting skills. Proficient with SEO and outreach tools such as Ahrefs, SEMrush, BuzzStream, Hunter.io, or similar. Highly organised with strong attention to detail and ability to manage multiple campaigns simultaneously. Comfortable working with spreadsheets and CRM tools to manage outreach and track progress. Clear understanding of what constitutes a valuable backlink and how to avoid spammy or low-authority sources.

Preferred:

Experience in guest posting, digital PR campaigns, and newsjacking for backlink acquisition. Background in communications, PR, journalism, or digital marketing. Knowledge of local SEO factors and regional press strategies.

What We Offer:

Competitive compensation Remote and flexible working options A collaborative team culture Opportunities for growth and development The chance to work across exciting brands and projects within the UK market
Job Type: Freelance

Pay: 500.00-1,000.00 per month

Additional pay:

Bonus scheme
Benefits:

Work from home
Schedule:

Flexitime Monday to Friday
Work Location: Remote