Job Description

We are seeking a talented Shopper Marketing Manager to join the marketing team within the FMCG industry. The role involves creating and executing shopper marketing strategies to enhance brand visibility and drive customer engagement.

• Develop and implement shopper marketing strategies aligned with brand goals.
• Collaborate with internal teams to ensure consistent brand messaging across all touchpoints.
• Analyse market trends and consumer behaviour to optimise campaigns.
• Manage relationships with retailers to drive product visibility and sales.
• Monitor and evaluate the performance of marketing activities, providing actionable insights.
• Coordinate with external agencies to deliver effective promotional materials and campaigns.
• Ensure budget management and cost efficiency in all marketing initiatives.
• Support the development of long-term brand growth strategies within the FMCG sector.

Newly created role in a rapidly growing FMCG Food business.Great company culture, hybrid working (2 days in the office in central Leeds).
A successful Shopper Marketing Manager should have:

• A degree in marketing, business, or a related field.
• Proven experience in brand management within the FMCG sector.
• Strong understanding of shopper marketing principles and strategies.
• Excellent project management and organisational skills.
• Ability to analyse data and translate insights into actionable plans.
• Effective communication and stakeholder management abilities.
• Experience working with retail partners and external agencies.
• Able to work hybrid from Leeds city centre.

This opportunity is with a well-established company in the FMCG sector, known for its focus on delivering quality products to its customers. The organisation operates as a medium-sized team and values innovation and results-driven approaches.
Shopper Marketing Manager Offer:

• Competitive salary ranging from 40,000 to 50,00.
• Comprehensive benefits package.
• Opportunity to work within a reputable FMCG company in the marketing and agency department.
• Supportive and professional work environment focused on growth and success.

Skills Required