Job Description

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Description

Team Overview:

The Marketing team is responsible for promoting and strengthening Alternative Heat's brand, reputation, services, and expertise to targeted markets and clients. Through strategic campaigns, digital presence, content creation, and event management, they build awareness, generate leads, and support business growth. Collaborating closely with all business functions, the Marketing department ensures our company's unique value proposition is effectively communicated to help drive engagement, recruitment through employer branding and market expansion.

Role Overview:

The Snr. Marketing and Communications Executive will work closely with the Marketing Manager to deliver and execute marketing strategies. This is a hands-on, varied role covering content creation, campaign delivery and market research which enhances brand visibility, and strengthens the market position.

The successful candidate will play a key role in strengthening market presence, shaping how the business is positioned externally while also supporting employee engagement through internal communications and employer branding activity.

Job Title

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Snr. Marketing & Communications Executive

Location

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Alternative Heat Head Office, Banbridge.

Hours

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Monday-Thursday 8am-5pm and Friday 8am-3pm

Salary

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Competitive Depending on Experience

Responsible to

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Marketing Manager

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What You'll be Doing

The role is responsible for managing and optimising the organisation's digital channels, including the website and social media, ensuring consistent branding, tone, and engagement across all platforms. It provides leadership, direction, and training to the marketing team while owning social media strategy, content planning, creation, approval, and performance reporting. The role drives audience growth through data-led, platform-specific content, monitors analytics, competitors, and emerging trends, and uses insights to continuously improve digital communications. Working cross-functionally across departments and regions, it translates business activity into clear, compelling internal and external communications, supports employer branding and recruitment, provides guidance on presentations and bids, contributes to wider group marketing initiatives and events, and acts as the central point of contact for digital communications support and best practice.###

About Alternative Heat

With over 20 years of experience within the Commercial Offsite Fabrication industry, Alternative Heat have established themselves as a market leader in this sector.

Located centrally between Dublin and Belfast our 8.5 acre Head Office and fabrication facilities, which are fully equipped with overhead cranes and 8,000m of workshop floor area, provide an ideal factory construction environment which is reflected in the high quality solutions we offer.



We employ a strong team of design engineers, CAD technicians, contracts managers and skilled trades personnel who utilise their vast industry experience to assist in the design, fabrication and delivery of our bespoke MEP solutions, which we supply throughout the UK, Ireland and Europe.