Job Description

Social and Influencer Lead

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Leeds - Hybrid

42,000 to 47,000 depending on experience plus benefits

About Ponderosa

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Ponderosa is a brand and communications agency that helps ambitious brands grow through powerful ideas and meaningful connections. We bring together strategy, creativity and digital expertise to deliver work that moves audiences and drives measurable results.


As part of the Audience Collective, a group of specialist marketing agencies, we combine deep expertise in our disciplines with the shared ambition to think differently and deliver more value for clients. The collective model gives our people the opportunity to collaborate across creative, media, research and digital performance, offering a broader perspective and greater impact.

The Opportunity

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We are looking for a Social and Influencer Lead to play a central role in how we deliver social and influencer work at Ponderosa. This is a key position in the team, responsible for guiding day to day delivery, shaping creative and strategic thinking and ensuring all work we produce is impactful, platform appropriate and insight led.


You will work closely with the Social and Influencer Director to turn strategy into best in class execution, lead client relationships and help steer the development of content and influencer campaigns across a varied portfolio. You will also mentor senior specialists within the team and help nurture a positive, high performing culture.


This is a brilliant role for someone who lives and breathes social, is tuned into culture and enjoys the balance of strategy, creativity, collaboration and hands on leadership.

What You Will Do

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Lead delivery

Oversee day to day execution across multiple clients, ensuring content and influencer activity is strategic, creative and aligned to client objectives.

Shape strategy

Develop content, campaign and influencer plans that are rooted in insight and grounded in cultural relevance.

Collaborate across teams

Work closely with Creative, Paid Media and Client Services to ensure integrated, high performing work across all channels.

Spot growth opportunities

Identify ways to expand scope for existing clients, propose new ideas and strengthen long term relationships.

Support new business

Partner with the Social and Influencer Director on pitch development, creative thinking and presentation delivery.

Lead and mentor others

Line manage Senior Social and Influencer Specialists, providing guidance, feedback and direction to support their development.

Streamline workflow

Oversee process, resource and ways of working to keep projects moving smoothly and efficiently.

Champion excellence

Lead the creation of case studies and internal share backs to highlight great work and inspire the wider agency.

About You

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Experienced in leading social and influencer campaigns within an agency environment Strong strategic thinker with a deep understanding of organic, paid and creator ecosystems Confident shaping, presenting and critiquing ideas Culturally connected with a natural feel for platforms and trends Commercially aware and comfortable managing budgets and growth opportunities Collaborative leader who motivates teams and brings people together Highly organised, proactive and able to manage multiple projects at pace Excellent communicator and a trusted partner for clients and colleagues

Why Join Us

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37.5 hours per week Hybrid working (Tuesday to Thursday office) 9 day fortnight opt in available 25 days annual leave 3 additional days celebration leave Company pension (5% from you, 3% from Ponderosa) Life insurance Income protection Employee assistance programme * 24/7 Virtual GP access