Job Description

LeMieux has an exciting opportunity for a Social, Content and Community Lead looking for a new challenge in a fast-growing global equestrian company.

We have an ambitious vision and are looking to add to our 180-strong HQ team to achieve it. You'll be working alongside Creative and Marketing to achieve best in class social content and ultimately, help make LeMieux the most exciting equestrian brand on the planet.

We are looking for a dynamic Social, Content and Community Lead who lives and breathes social, platforms, trends and community. This role is all about driving engagement, reaching new audiences and keeping the brand highly relevant for an engaged and passionate equestrian following. You'll lead proactive and reactive content concepts, manage posting and conversations across channels (including our forthcoming app) and bring influencer relationships to life.

Key Responsibilities:

Social-first strategy and execution

Design and deliver social-first campaigns that prioritise engagement, reach and relevance across all platforms Lead on all LeMieux social platforms: Instagram, Facebook, TikTok, along with YouTube Plan campaigns in line with our overall campaign and comms plan, carefully considering customer types and seasonal nuance

Trend hunting and platform relevance

Monitor social trends and platform changes to keep content fresh, timely and optimised for each platform Live and breathe social for the brand and proactively drive development of each platform through understanding Develop platforms in line with updates and norms, and suggest new platforms where relevant

Content ideation (proactive and reactive)

Generate creative concepts that take advantage of trending moments and brand stories, balancing long term planning with agile real time content Be a key player in our in-house team of creatives and marketers, helping to generate impactful and engaging content to a high standard and at serious volume

Content briefing and management

Write clear and detailed content briefs, collaborate effectively with creative and marketing teams Where necessary, help to oversee content production from brief

Content posting and platform optimisation

Schedule and post content at the right time and in the right format, following best practice for each platform Utilise Hootsuite to plan and schedule content and build insights

Community management (social and app)

Act as the brand voice across social channels and within the LeMieux app. Moderate conversations, engage existing moderators, respond to feedback, nurture community sentiment and take action on brand relevant opportunities

Influencer discovery and coordination

Identify new, potential influencers and ideas around them, working with relevant team stakeholders, and support behind the scenes on shoots, collaborate on influencer content and help coordinate influencer activity

Analytics and performance reporting

Track engagement, reach, sentiment and community growth Provide insights that lead to actionable improvements

Suitable Applicants will display the following skills and experience:

Proven background in social media, content and / or community management with a track record of success in driving engagement Strong understanding of multiple social platforms, their features, trends and audience behaviours with the ability to adapt across changing platforms Specific experience and understanding of Meta platforms and TikTok Experience working on content creation with in-house or agency partners to generate high volume of idea and content Creative and reactive content creation with strong idea generation for both evergreen and trending content Ability to develop clear briefs and work effectively with creative, influencer and cross functional teams such as Customer Services, Product and more Excellent interpersonal skills with empathy, tone alignment and emotional intelligence to manage community sentiment Comfortable using social analytics tools, preferably Hootsuite or similar, to interpret data and make decisions that improve results Clear, engaging and brand aligned written communication for social captions, community replies and briefs Able to balance scheduled social plans with fast moving, real-time responses and new content ideas and generation Equestrian experience or exposure - not essential but highly advantageous Familiarity with community or app-based engagement platforms and/or loyalty schemes Previous experience supporting behind the scenes on shoots or influencer content production This role is for an experienced, passionate social aficionado, who is equal parts creative, strategist, community builder and performance driver. You'll be adept at balancing planned campaigns with timely, relevant engagement, helping to brief and deliver content that resonates and a community that thrives.

About Us

LeMieux's committed global trade and distribution network, vibrant customer and rider community, unrivalled technical expertise and specialist colour flair have made our rapid growth possible. We think constantly about the horse and rider, solving their problems and improving their experiences, and we apply exacting standards to all of our products and practices. We're strengthened by our diverse talents, with innovation at the heart of our global network, led from our purpose-built HQ on the edge of the New Forest.

Life at LeMieux

At LeMieux, we're all equestrians, whether we ride or not. Hard graft is part and parcel of life with horses, and this ethos drives everything we do. If you share our energy, grit, determination, and passion to get things done, you'll fit right in.

We're growing fast. Are you motivated by new experiences, ready to try new things and excited by change?

We're looking for exceptional people with diverse talents who are ready to immerse themselves in our unique world. You'll need to chase innovation, trade in ideas, be exacting about detail, share your journey, and obsess about inspiring our global community of riders and their horses.

Benefits

From financial security to time with your loved ones (on two legs or four), we continually invest in our employees. Benefits vary by role, but you can expect:

Company pension Free on-site parking & car charging Casual attire Generous holiday allowance Health & Wellbeing app Staff discount
Job Types: Full-time, Permanent

Ability to commute/relocate:

East Wellow SO51: reliably commute or plan to relocate before starting work (required)
Work Location: In person