Job Description

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Overview

At Humantra, we believe hydration is the foundation of everything -- how we move, think, feel, and show up. We're on a mission to become the most mentally available and physically accessible electrolyte brand on the planet. And social is one of the most powerful ways we bring that to life.


We're looking for a Social Content Manager to lead Humantra's organic socialpresence -- bringing sharp creative instincts, editorial discipline, and platform fluency. This is a brand-first, content-led role for someone who knows how to build a social identity that feels both relevant and intentional.


You'll shape our voice across Instagram, TikTok and emerging platforms -- driving storytelling, leading content creation, and collaborating cross-functionally to amplify key moments. From trend-driven short-form to elevated campaign support, you'll be the connective tissue between culture and content, ensuring every post moves the brand forward.


This is a high-ownership role for someone ready to lead strategy and execution -- and shape the way Humantra shows up in the world.

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Where You'll Spend Your Time

Social Strategy & Planning (35%)

Develop and own the organic content strategy across social platforms -- aligned with brand vision and business goals Manage and evolve our social calendar to reflect planned brand activity and reactive opportunities Work cross-functionally with brand, campaigns, creators, and ecommerce to support key launches and moments Identify whitespace content opportunities and test new formats/platforms in line with our values and tone Own TikTok strategy end-to-end, with deep understanding of TikTok Shop and the types of content that drive engagement and sales on the platform, alongside managing organic TikTok content that builds brand and community.
Content Creation & Execution (35%)

Lead day-to-day execution across platforms -- including briefing, copywriting, publishing, and QA Film, shoot, and edit short-form content with a UGC-first lens (e.g. CapCut, Canva, Storywave) Attend shoots and content days to capture BTS, lifestyle, and IRL footage for repurposing Manage content freelancers and UGC partners, ensuring alignment with our brand aesthetic and standards
Performance & Optimisation (20%)

Track platform analytics and report monthly and quarterly on performance, insights, and recommendations Use data to guide content experimentation, format testing, and frequency decisions Stay up-to-date with platform changes, tools, and social best practices -- sharing key learnings with the wider team
Community & Collaboration (10%)

Partner with our PR and Creator teams to amplify earned and influencer content Respond to DMs/comments where relevant, supporting community engagement Manage platform relationships (e.g. TikTok reps, Meta account managers) and relevant social tools

Requirements

Who You Are

3-5 years experience in social content or digital marketing at a fast-paced brand or agency Confident content creator with hands-on experience shooting, editing, and publishing across TikTok and Instagram Deep knowledge of the social landscape -- what's trending, what's relevant, and what builds brand Exceptional copywriting skills with a clear grasp of tone and voice Strong project manager who can juggle multiple priorities without compromising quality Detail-oriented with an editorial mindset -- every post serves a purpose Creative and collaborative -- comfortable leading, briefing, and receiving feedback Passionate about wellness, culture, and storytelling
Bonus Points

You're a creator yourself or have managed creator content Experience with consumer brands in wellness, beauty, fashion or activewear Familiarity with analytics tools Confident capturing live content at shoots, events, or activations Strong network of UGC creators or freelance content partners

Benefits

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What You'll Get

Competitive Salary 25 Days Annual Leave + your birthday off Brand new Macbook or Windows Laptop Enhanced Company Pension Hybrid Working (London-based with flexible remote days) Clear growth pathway with exposure to brand, performance and commercial leadership A chance to build a culturally credible and commercially potent creator program from the ground up
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What we care about at Humantra...

Ownership

We don't wait for permission. We take initiative, move fast, and figure things out. We own problems end-to-end, and if we drop the ball, we pick it up, no excuses. When decisions affect others, we bring them in early and over-communicate. Clarity is kindness.

Curiosity & Growth

"I haven't done this before" means we're about to learn something new. We seek out feedback, ask better questions, and stay open to being wrong. Every project is a chance to level up -- not just deliver, but grow while we do it.

Care & Connection

We give a sh*t -- about the work, the mission, and each other. We show up, check in, and support the people around us. Our culture isn't a vibe; it's a responsibility. No ego, no politics, just good humans doing meaningful work together.