Job Description

About Us:

We're looking for a Social Media & Content Specialist who lives and breathes storytelling. You'll be the voice and visual heartbeat of Gardenesque across our social channels and blog -- growing our community, deepening engagement, and building genuine relationships with customers, creators and collaborators.

Role Overview:

You'll own our day-to-day social content, bring our strategy to life with scroll-stopping posts and reels, and foster partnerships with influential creators who share our aesthetic and ethos. You're as comfortable behind a camera as you are writing a caption or blog post -- and you know how to use AI and automation to work smarter, without ever losing the human touch.

Alongside this, you'll also dedicate one day per week to supporting the wider creative team -- assisting with studio shoots, email and content planning sessions.

Key Responsibilities:

Community Management

Grow our organic social presence across Instagram, Facebook, YouTube, LinkedIn, Pinterest Engage authentically with our social audience--responding, sparking conversations and building loyalty Monitor and interact with value-aligned accounts, creators and customers to deepen relationships Identify recurring themes from community conversations and turn them into blogs and stories

Content Creation & Storytelling

Own our social content calendar and execute our strategy day-to-day with creativity and consistency Create thumb-stopping organic content: reels, carousels, stories and posts that tell our story beautifully and encourage engagement Own the social video and photography content timeline, from in-house content opportunities that you will need to create yourself, to briefing UCG, influencers or in collaboration with partners Create compelling copy for social and the blog that feels warm, knowledgeable, and unmistakably us

Influencer & UGC Partnerships

Build and maintain relationships with content creators, designers and influencers for UGC, collaborations and co-created content Source and curate user-generated content that showcases our products in real homes and gardens Coordinate collaborative posts, features and campaigns that amplify reach and engagement

Content Support

Contribute creative ideas and content to our email marketing Support blog content creation--particularly our monthly 'In the Garden With' features and seasonal pieces Work in our studio to photograph white background imagery Edit product videos for the website Execute website landing pages to tell product stories

Strategy & Innovation

Drive organic reach and engagement through creative, data-informed content Use AI tools and automation to streamline workflows, plan content and optimize performance--without sacrificing quality or authenticity Stay ahead of platform trends, algorithm shifts and emerging content formats Collaborate with the wider team to align content with campaigns, product launches and seasonal peaks

About you:

A natural storyteller with a sharp eye for visual content and a way with words Video and photography skills--you're confident shooting, editing, and producing content on a phone or camera Social media expertise: deep understanding of Instagram, Facebook, YouTube, LinkedIn and emerging platforms Community-first mindset: you know how to build relationships, not just followers Creative flair with a love for beautiful, considered design Experience collaborating with influencers, creators, or trade partners to produce authentic content Comfortable with AI and automation tools (e.g., ChatGPT, Canva, scheduling platforms) to work efficiently and creatively Self-starter energy: you can own a content calendar, meet deadlines, and work independently Brand-savvy: you understand tone of voice and can adapt your style to match ours--premium, warm, and grounded

Desirable:

Experience in lifestyle, interiors, garden or design brands Experience with adobe creative suit Familiarity with email marketing platforms (Klaviyo is a bonus) Knowledge of SEO 2-3 years' experience in content creation, brand marketing or social media (agency or in-house) for a luxury brand. An interest in gardening, design, interiors or outdoor living.

What We Offer:

Hybrid working (Tetbury HQ with remote flexibility 1 day per week) A creative, collaborative working environment Opportunities for career growth within a premium, design-led brand Staff discount across our full product range
Job Type: Full-time

Pay: 32,000.00-35,000.00 per year

Benefits:

Company pension Work from home
Ability to commute/relocate:

Tetbury GL8 8GQ: reliably commute or plan to relocate before starting work (required)
Experience:

Content Creation or Social Media: 2 years (preferred)
Work Location: Hybrid remote in Tetbury GL8 8GQ