Job Description

we will only be looking at applications from those living in Wiltshire as there will be a large emphasis on creating local content

Mid-Level Social Media Content Manager

Location:

Hybrid (Swindon-based applicants only)

Salary:

28,000-32,000 per year + Bonuses & Benefits

Start Date:

November 2025

Application Deadline:

31 Oct 2025

Are you a creative and proactive social media professional ready to take the next step in your career?

We're looking for a talented and experience

Social Media & Community Manager

with a minimum of

5 years' experience

to join our dynamic team at

Total Guide to Ltd

, managing both our in-house social media channels(Total Guide to Wiltshire, and a selection of exciting client accounts.

This is the perfect role for someone who's passionate about content creation, thrives in a flexible working environment, and has a deep understanding of how to engage local communities and businesses through social.

Please note: We are only accepting applications from candidates living in or near Wiltshire or Bath due to the need for regular on-the-ground content creation and attending local events.

About Us

Total Guide to Ltd is a multi award winning digital media and marketing company producing local lifestyle guides for Wiltshire, Bath, Dorset and beyond. We also provide marketing services for businesses, with a focus on content creation, social media, PR, and digital strategy and added Total Business Network to our portfolio two years ago.

We're a network of online lifestyle and business guides that celebrate everything local; from the best places to eat, shop, and visit, to the businesses that make our communities thrive. Our platforms connect audiences across Dorset, Wiltshire, Bath, Bristol, and beyond. We're passionate about showcasing local excellence, supporting regional business growth, and building engaged communities through meaningful, authentic digital content..

The Role

We're looking for an experienced, creative and strategic Social Media & Content Manager to lead our social channels and elevate our online presence across the Total Guide network. This is a hands-on role for someone who loves storytelling, understands what performs on social, and can balance creativity with data-driven strategy.

You'll work closely with our regional teams and freelance contributors to deliver engaging content that strengthens our brand and drives traffic and engagement.

Key Responsibilities

???

Develop and own the social media strategy for Total Guide and associated brands.???

Create, schedule, and publish high-quality content across platforms (Instagram, Facebook, LinkedIn, and TikTok where relevant)

Manage and mentor freelance contributors and content creators across regions.?????

Use AI tools (ChatGPT, Canva Magic Write, etc.) to streamline ideation, research, and content planning

Monitor engagement, performance, and trends to continuously improve reach and results.??????

Plan and execute targeted campaigns that support key events, features, and partnerships.?????

Coordinate with the wider Total Guide team to align social content with editorial and commercial activity.???

Represent the voice and tone of the Total Guide brand; personable, professional, and community-focused.

About You

You'll be a natural communicator with a strong understanding of how social media drives engagement and brand growth. You'll know how to turn local stories into standout content and how to make a strategy deliver measurable impact.

Essential Skills & Experience:

?

3+ years' experience managing social media accounts (preferably across multiple brands or regions)?????

Proven track record of growing engagement and followers organically

Confident using AI for productivity and ideation (not dependency!)??????

Excellent copywriting and visual content creation skills????

Comfortable with basic video editing / directing social video content??????

Strong grasp of analytics and performance metrics??????

Organised, proactive, and able to manage multiple content streams??????

A passion for local communities, small businesses, and storytelling

Desirable:

??????

Experience in digital publishing, lifestyle media, or multi-location brands??????o?????Experience with paid social campaigns and boosting strategies??????

Canva / Adobe Creative Suite / Meta Business Suite experience

What We Offer:

????

Competitive salary (guide: 28,000-35,000 depending on experience)??????

Hybrid working (mix of home and on-location for shoots, events, and meetings)

Creative freedom and autonomy to shape our social direction??????

Opportunity to work across multiple vibrant local communities??????

Supportive, friendly team environment??????

Growth and leadership opportunities as the network expands

How to Apply:

Send your CV, a brief covering email, and links to social channels or campaigns you've managed to liz@totalguideto.com and rachael@totalguideto.com with the subject line: Social Media & Content Manager Application.

Job Types: Full-time, Permanent

Pay: 28,000.00-32,000.00 per year

Benefits:

Casual dress Company events Company pension Paid volunteer time Sick pay Work from home
Experience:

Social media marketing: 2 years (required)
Language:

English (required)
Licence/Certification:

Driving Licence (required)
Work Location: Hybrid remote in Swindon SN4 7DB