Job Description

The Humane League UK is seeking a creative, proactive, and strategically-minded individual with the drive to end the abuse of animals raised for food.

The position:

As Social Media Coordinator, you will live and breathe all things social media, understanding its potential contribution to achieving our mission.


You'll lead all activities across our Facebook, X, Instagram, Threads, YouTube, and LinkedIn, as well as keeping an eye out for opportunities elsewhere on social media. With strong working knowledge across social channels, you'll implement a digital strategy focused on reaching, engaging, and converting our audiences to take action for animals.


This role reports to the Digital Communications Manager.


We will be holding a webinar on Wednesday 6th August at 7pm BST for you to find out more about the role and to ask any questions you may have. The webinar will be hosted by Holly Spindler, Digital Communications Manager and Hannah Yates, Head of Communications. If you're interested

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please register here

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Salary:

Starting Salary of 35,870 or 39,457 for Inner London Weighting. For more information about the Social Media Coordinator salary please click here.

Hours:

As an organisation we work a four day work week. This is a full time position of 30 hours per week over Monday to Thursday. You can read more about our decision and process of moving to a four day work week here.

Who you are:

You are passionate about The Humane League's mission of ending the abuse of animals raised for food. With an attention to detail and strong written and verbal communications skills in English, you'll have a keen eye for persuasive and punchy copy and an ability to adapt your tone of voice.


You'll be able to prioritise and manage multiple tasks efficiently in a fast-paced environment, ensuring that you meet deadlines and communicate internally.


You'll have experience of digging into the data, using analytics to assess results, gain learnings, and action those learnings to improve channel performance. You understand what audiences want to see from different channels, and how to get cut through and reach attention on each one.


You are a whizz with editing tools and can create compelling, dynamic video and static content that hooks people in and keeps them watching.


You'll be comfortable reacting to opportunities nimbly and being proactive in looking for stories to tell about our work, seeing every interaction as an opportunity.


You'll be willing to be the face of the organisation on social media, ensuring that you have a good working knowledge of our issues and campaigns in order to motivate support for them.


You will have a supporter-centric approach to communications, responding to comments and messages from a place of care and empathy.


While working with autonomy is an important part of your role, strong collaboration and communication skills are paramount to your success.

Primary Responsibilities:

Ownership of our social media channels; regularly testing, creating, and posting content that is tailored to each platform, using each channel's features to maximise impact towards our goals. Planning and building social media campaigns that strategically integrate goals and consider metrics. Updating the communications calendar. Create inspiring concepts and develop these into compelling, on-brand, platform-specific content using tools like Canva and Adobe Express. Social media community management including moderating and responding to comments and messages to ensure people feel valued, engaged, and we are building strong relationships with supporters and potential supporters. Regularly monitoring social trends to create topical content. Using tools such as Google Analytics, Facebook insights, and Sprout Social to report on post and channel performance, monitoring and evaluating success against goals on a monthly basis. Contribute to or initiate the development and improvement of processes that improve delivery and collaboration. Keep up to date with new features and tech related to social media platforms, as well as other organisations' activity, to ensure the most engaging and effective content. Encourage and assist staff members in producing social media content, supporting them with creative and technical guidance and giving feedback. Contribute to other communications activities such as website and PR content, as necessary. Attend events, protests and actions as necessary, developing on-the-ground content plans that effectively showcase our actions and further our goals.

In addition

Update the wider team on social media progress and insights. Perform any other duties assigned by the Digital Communications Manager or Head of Communications. Participate in team meetings including note-taking and facilitation. Help us make THL UK an inclusive workplace where employees and supporters are proud to be members of the movement Demonstrate commitment to creating a stronger and more effective animal protection movement through inclusion and belonging, recognising the need for all of us to do better for social justice on a personal and organisational level. Attend in-person workshops several times a year.

Essential Skills and Experience:

Strong working knowledge across multiple key social media platforms, particularly Instagram and Facebook - this could be through professional experience or demonstrable extensive personal use. Experience in planning, creating, and scheduling social media content ahead of time, as well as reactive content. An understanding of how different audiences engage with content across various platforms, and what they want to see from each. Confident using the features and tools of each channel to optimise reach and engagement. Experience using data and analytics to assess social media performance, extract insights, and apply learnings to improve results. Proficiency with editing tools to create both video and static graphic content.

Desirable Skills and Experience

Proficient in tools such as Google Analytics, Facebook Insights, and Sprout Social (or similar). Experience in community management, including responding to comments and messages in a timely, appropriate, and engaging way. Knowledge of factory farming/farmed animal welfare issues

Key Competencies:

Communication:

You have excellent written and spoken communication skills and an eye for detail. You can tell powerful, engaging and emotive stories.

Creative:

You are an ideas person. You like to think outside the box and you value your own creativity and that of others.

Organised:

This role requires your organisation to be on point. You can work to tight deadlines and think far forwards to organise your work.

Team player:

You value the benefits of teamwork, making your contribution confidently within the team. You are comfortable working with staff from different teams.

Technology:

You stay up-to-date on latest technological developments and how organisations can use them to improve performance, and draw on this base of knowledge to address organisational challenges. You have a demonstrated ability to learn new software quickly and independently.