Job Description

Location: South - easy access to Reading for regular team meetings

Reporting to the Head of Communications and Public Affairs

Salary: 16,800 (28,000 FTE)

Mainly remote working, with weekly/bi-weekly and occasional travel to our centres across the country

Work pattern: 9am to 5pm 3 days per week (Days to be agreed) 21 hours per week

Role (Brief overview): The Social Media Coordinator will manage and grow the charity's social media presence across all platforms. Reporting to the Head of Communications and linking with the Communications Coordinator , this role will be responsible for creating engaging content, managing social communities and delivering measurable impact through digital campaigns designed alongside the communications team. The Social Media Officer's work will help amplify the charity's voice, build awareness and strengthen engagement with our diverse audiences.

Principal responsibilities: Social Media management :-

Plan, schedule and publish daily content across all social media channels (e.g. Facebook, Instagram, LinkedIn, YouTube and emerging platforms as required) for the Charity, the DP Training and Fundraising

Manage the charity's social media calendar in alignment with broader communications campaigns.

Monitor and respond to comments, messages, and mentions, ensuring timely and appropriate engagement.

Support the nursery settings to actively use their Facebook page to grow engagement and community support

Maintain a consistent tone of voice and visual identity across all platforms.

Content creation

Create compelling, on-brand content including graphics, short videos and reels.

Source and repurpose stories, testimonials, and impact data for social content.

Collaborate with colleagues across the charity to identify ideas and stories for online sharing.

Work closely with the Head of |Communications to plan and deliver coverage of key charity events

Internal collaboration and support

Act as the go-to person for the charity's operations teams on all things social media.

Offer guidance and informal training to colleagues on what makes an effective social post.

Advise on best practices and support content creation where needed to help staff become more visible and confident on social media

Encourage consistent use of branding and messaging across regional and programme-level posts.

Campaigns and analytics

Support the development and delivery of social media campaigns to promote fundraising events, services, and key initiatives.

Track performance using analytics tools and produce regular reports with insights and recommendations.

Test and optimise content formats, messaging, and posting strategies based on data.

Brand and collaboration

Uphold and champion the charity's brand and messaging guidelines in all digital communications.

Work closely with the Communications team to ensure alignment across channels.

Stay up to date with social media trends, innovations, and best practices.

Essential competencies:

Proven experience managing professional social media accounts, ideally in a charity, public, or nonprofit setting.

Excellent written communication skills with a strong understanding of digital tone and audience engagement.

Experience with design tools (e.g. Canva, Adobe Creative Suite) and video editing for social content.

Proficient in using social media scheduling and analytics tools (e.g. Buffer, Hootsuite, Meta Business Suite).

Strong organisational skills and ability to manage multiple deadlines.

Desirable competencies:

Knowledge of the early years or SEND

Experience working within a communications or marketing team.

Must have AI knowledge

Familiarity with paid social media advertising.

"Dingley's Promise are committed to the safety and wellbeing of the children in our care, as such the successful post holder will be required to undergo a robust vetting process, including an enhanced DBS Check and Reference History Checks"

Ref: DINGLEY1

Job Type: Part-time

Pay: 16,800.00 per year

Expected hours: 21 per week

Schedule:

Monday to Friday
Work Location: Hybrid remote in Reading RG1 3GD