Job Description

Posted 08 August 2025
Salary competitive
LocationBirmingham
Job type Permanent - Full Time
Reference035872
Job FunctionHeadquarters

Social Media Executive

Are you a skilled communicator with a flair for digital engagement? Do you love using social media to spark genuine interactions? If your answer is a resounding yes, we'd love to welcome you aboard!


We're on the lookout for a Social Media Executive to join our vibrant Social Media Customer Service team, the voice of Avanti West Coast across our digital platforms. From early mornings to late evenings, we're here to ensure every passenger feels heard, supported, and valued.


This role offers flexible shifts between 07:00-22:00, seven days a week, because social media never sleeps and neither do, we when it comes to exceptional customer care. Successful candidates will join our Talent Bank, a pool of pre-screened stars ready to step in when opportunity knocks.

What you'll be doing as a social media executive:

Be the Voice:

Deliver responsive, engaging, and on-brand customer service across all social media channels.

Build Connections

: Engage with customers, media, and stakeholders in real time, especially during peak hours.

Collaborate Across Teams

: Partner with Corporate Affairs, Marketing, Brand, and Customer Resolutions.

Safeguard Our Reputation:

Monitor and respond swiftly to messages, ensuring our brand shines.

Resolve with Care:

Provide fast, friendly, and accurate responses, aiming for first-time resolution.

What You'll Bring:

A strong grasp of social media platforms, trends, and tone Exceptional writing skills with a flair for tone and personality A passion for first-time customer resolution Creativity, attention to detail, and a collaborative spirit Experience in social media and customer service

Please review the

role profile

for more detail.

What's In It for You?

Final Salary Pension Scheme

Free Travel

on Avanti West Coast for you and your family

75% Off Leisure Travel

with other train operators

30 Days Holiday

, increasing to 37 with service (including bank holidays)

10 Free Journeys

with other First Group train services

Join the conversation. Shape the journey.

Apply now and help us make every interaction unforgettable.

Be You. With Us.

At

Avanti West Coast

, we believe our strength comes from the unique perspectives, experiences and backgrounds of our people. We are proud to build a workplace where diversity is embraced, and everyone is supported to thrive.


We welcome individuals of all races, religions, ages, genders, gender identities, sexual orientations and abilities. Our goal is to reflect the communities we serve and create an environment where everyone feels valued and heard.


When you join Avanti West Coast, you become part of a close-knit team that encourages authenticity. We want you to bring your whole self to work. No need to change who you are to fit in. Your individuality is what makes us better.

We celebrate it, we respect it and we put it to great use.