Job Description

Job Title: Social Media Executive

Job Type: Full Time, Permanent

Location: Remote (with regular travel to clinics for content capture - travel expenses covered) Reports: Sales & Marketing Director Salary: 28,000 - 30,000 per annum

About Banning Dental Group & Skin Clinique

At Banning Dental Group, we're on a mission to transform the way patients experience both dental and skin care. Inspired by Scandinavian principles of accessibility and innovation, we offer high-quality treatments delivered with empathy, a patient-first ethos, combining clinical excellence with affordability. With a growing network of clinics, we're committed to building a brand that's not only clinically excellent but socially engaging, across both sectors.

Overview of the role

We're looking for a talented and self-motivated Social Media Executive to lead the organic content strategy across both our dental and skin platforms, including TikTok, Instagram, Facebook, and YouTube. You'll be hands-on with content creation and community engagement, planning, producing, and publishing high-quality, brand-aligned content that speaks to two audiences: dental patients and aesthetic skin clients across their respective platforms.

This isn't just a behind-the-scenes role. You'll frequently feature on camera as part of our content, representing the brand with clarity, confidence, and warmth. Whether that's introducing treatments, explaining patient journeys, or engaging with clinicians in clinic.

Reporting to the Sales & Marketing Director, this is a remote-first role with regular travel to clinics required for filming content with clinicians, patients, and ambassadors.

Key Responsibilities

Content Creation & Scheduling

Plan, film, edit, and publish short-form and visual content across TikTok, Instagram, Facebook, and YouTube, tailored for both dental and skin audiences

Produce on-brand visuals (reels, carousels, stories, etc.) for each vertical using tools like Canva.

Own the monthly content calendar for both brands, presenting schedules in advance for approval

React to platform trends and produce timely, strategic content across both verticals

Community Engagement & Channel Management

Monitor and respond to comments and DMs across all platforms, following our brand guidelines, including the SPARK response framework. This applies to both paid and organic posts.

Ensure both dental and skin accounts are active, responsive, and reflect our tone: warm, expert, inclusive, and helpful

Use conversation as a tool to generate leads, build trust, and elevate the experience

Campaign & Clinic Support

Attend clinics to shoot content with clinicians and patients (dental and skin), including testimonials, treatment explainers, and behind-the-scenes footage

Support local social outreach during new clinic launches, aesthetic events, and influencer collaborations

Manage and nurture collaborations to increase user-generated content across both brands

Strategy, Reporting & Growth

Track and analyse performance using social insights to evaluate what's working for both verticals

Create monthly reports and suggest optimisations based on data (engagement, reach, saves, shares, conversions, etc.)

Collaborate with the broader marketing team to align content with campaign priorities and seasonal pushes.

Use social media to support lead generation, clinic bookings, and patient engagement, helping demonstrate clear ROI from organic content efforts.

What You'll Need

Experience managing multi-platform social media for multiple verticals or brand segments (preferably including healthcare, aesthetics, beauty, or wellness)

A strong visual eye and confidence creating content in clinic environments, including filming and editing videos

Graphic design ability for static and motion content

Understanding of marketing funnels and how content supports conversion

Excellent written communication and copywriting skills tailored for both clinical and lifestyle audiences

Self-motivation and time management, you'll be structuring your own week and planning ahead

An understanding of both aesthetic and dental patient psychology and how to connect with each audience authentically

Willingness to travel regularly to clinics and work occasional weekends when filming with clinicians, practice launches or patients is required

Confidence and charisma on camera. You'll regularly feature in content yourself, so being articulate, engaging, and comfortable in front of the lens is essential.

Benefits

Remote-first position with travel costs covered

Company pension

Employee discounts on dental and skin treatments

Dynamic, growing company with opportunities to shape the role and grow your skills

Job Types: Full-time, Permanent

Pay: 28,000.00-30,000.00 per year

Work Location: Hybrid remote in London SE1 8EH