Job Description

Overview

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We are seeking a dynamic and creative Social Media Specialist to join our marketing team. This role involves developing and executing engaging social media strategies to enhance brand visibility and foster positive public relations. The ideal candidate will possess strong skills in social media management and have a keen understanding of current digital trends. This paid position offers an excellent opportunity to contribute to our organisation's growth while honing your expertise in digital communications and public relations.

Responsibilities

Develop, implement, and manage social media campaigns across various platforms, including Facebook, Instagram, Twitter, LinkedIn, and TikTok. Create compelling content tailored to target audiences, including text posts, images, videos, and infographics. Monitor social media channels for engagement opportunities and respond promptly to comments, messages, and reviews. Analyse performance metrics to optimise content strategy and maximise reach and engagement. Collaborate with the marketing team to align social media activities with overall brand objectives. Maintain a consistent brand voice across all digital channels. Stay informed about emerging social media trends and platform updates to ensure our strategies remain innovative and effective. Support public relations initiatives by managing online reputation and fostering positive community interactions.

Requirements

Proven experience in social media management or digital marketing roles. Strong understanding of public relations principles and effective communication strategies. Excellent written and verbal communication skills with a keen eye for detail. Proficiency in social media management tools such as Hootsuite, Buffer, or Sprout Social. Creative mindset with the ability to generate engaging content ideas. Organisation skills to manage multiple campaigns simultaneously while meeting deadlines. Knowledge of analytics tools like Google Analytics or platform-specific insights to evaluate campaign performance. A proactive approach with the ability to adapt quickly to changing digital landscapes. Previous experience in managing social media accounts for organisations or brands is desirable. This position offers an exciting chance for a motivated individual passionate about digital communication to make a meaningful impact within our organisation.
Job Types: Full-time, Part-time, Permanent, Graduate, Internship

Pay: 24,420.00-56,163.61 per year

Benefits:

Work from home
Work Location: Remote