Job Description

Job Title: Social Media & Insights Manager

Location:

Burnley (Hybrid Working Options Available)

Job Type:

Part-time | Maternity Cover (Potential to Become Permanent)

Working Hours:

Flexible within 9am-5pm, Mon-Fri | Term-time Only Considered

About Us

Halilit

is a trusted supplier of award-winning, high-quality baby and pre-school toys, including popular brands such as

Halilit

musical instruments,

Taf Toys

developmental baby products, and

Jellystone Designs

sensory toys. Supplying to independent stores, online retailers, and national chains, we are looking to expand our

B2C presence

- and we are seeking a creative, data-driven individual to help us achieve this.

The Role

We're looking for an

experienced and highly motivated Social Media & Insights Manager

to lead our consumer-facing digital strategy. This is a hands-on role ideal for someone who would thrive in a small, enthusiastic team and wants to

take full ownership

of social media campaigns, paid ads, and our website marketing performance.

The role will involve taking responsibility for implementing and monitoring social media advertising in line with budgets, optimising meta fields and SEO, and creating targeted campaigns predominantly across TikTok, Meta and Shopify.

You'll report directly to the

Managing Director

, offering performance insights and strategic recommendations to help drive conversions and brand awareness.

The successful candidate would need to identify and proactively react to outcomes to create actionable plans and will be expected to use initiative to ensure opportunities are maximised.

You will need to be data driven, highly analytical and pay great attention to detail. Content and assets will be provided, so creativity is not essential within this role, however we are also eager to hear from interested applicants who possess skills in this area.

The company is based in Burnley. Our standard working hours are 9-5, Monday-Friday, however we do not envisage this being a full-time position and therefore are open to all working pattern requests which fit within this framework. We are also happy to consider term time only applications and hybrid working requests, although this is expected to be predominantly an office-based position.

Please note that this is initially a maternity cover role, however there is potential for this to become a permanent position if added value can be demonstrated.

Key Responsibilities

Develop and execute platform-specific strategies across

Facebook, Instagram, and TikTok

Collaborate with

TikTok affiliates

and

social influencers

to promote products and convert to sales Enhance product listings on our

Shopify

website, focusing on SEO and meta fields to improve visibility Implement and optimise

remarketing strategies

to increase conversion rates Analyse campaign data to measure success and adapt strategy accordingly Provide regular, data-driven reports and strategic insights to the Managing Director

About You

We're looking for someone who is both analytical and proactive, with the ability to turn insights into action. While creative input is welcome, this role is primarily focused on strategy, execution, and optimisation.

Essential Skills & Experience:

Strong analytical and data interpretation skills Demonstrable experience with:

TikTok Shop

Meta Ads

(Facebook & Instagram)

Shopify

Google Advertising (PPC/Search/Display)

A proactive, can-do attitude and the ability to work independently Confidence in reporting on ROI and suggesting improvements

Working Pattern & Flexibility

Part-time hours

- flexible to suit the right candidate

Term-time only

applications welcome

Hybrid working

considered, though some regular office presence in Burnley is required Standard office hours:

9am-5pm, Monday to Friday

Contract Type

Maternity Cover

(with strong potential for a

permanent role

based on performance and added value)

Apply

If you're a strategic thinker with a passion for digital performance and social media and want to be part of a growing business with purpose, we'd love to hear from you.

Apply with your CV and a brief cover letter

outlining your relevant experience and availability.

Job Types: Part-time, Fixed term contract, Temp to perm
Contract length: 12 months

Pay: 24,000.00-29,000.00 per year

Expected hours: 15 - 37.5 per week

Benefits:

Cycle to work scheme Employee discount Flexitime Free parking On-site parking
Experience:

Digital marketing: 1 year (preferred)
Work Location: In person