Job Description

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Social Media Manager - BBC Asian Network

Job Requisition ID: 33643
Job Closing Date: 30 November 2025
Birmingham, GBR, B1 1AY
JOB DETAILS
JOB BAND: D
CONTRACT TYPE: 12-month attachment / fixed term contract, full-time
DEPARTMENT: BBC Sounds
LOCATION: The Mailbox, Birmingham - you will be expected to be on-site at the Mailbox 2 - 3 days a week.
PROPOSED SALARY RANGE: 45,000 - 52,000 depending on relevant skills, knowledge, and experience. The expected salary range for this role reflects internal benchmarking and external market insights.
We're happy to discuss flexible working. If you'd like to, please indicate your preference in the application -though there's no obligation to do so now. Flexible working will be part of the discussion at offer stage.
PURPOSE OF THE ROLE
We're looking for a creative and experienced Social Media Manager to help shape the social presence of BBC Asian Network. You'll lead in bringing our radio moments to life through engaging short-form video and social content, helping young audiences discover the best of our live radio, music, and podcasts.
WHY JOIN THE TEAM
Asian Network is the leading brand in UK British Asian music culture, producing distinctive content for British Asian audiences to listen, watch and share. You'll be part of a collaborative, fast-paced, and innovative environment where creativity thrives. From A-list interviews to live music events like AN Certified, you'll have the opportunity to work on high-impact campaigns that celebrate music and culture, while shaping the visual identity of a brand loved across the UK.
YOUR KEY RESPONSIBILITIES AND IMPACT:

• Plan, schedule, and curate engaging content across Asian Network's social media channels.
• Lead and support major social campaigns, responding to trends and creating shareable, social-first formats.
• Co-ordinating and managing delivery of content from internal and external suppliers.
• Working with senior commissioning team to identify and amplify key radio moments weekly, ensuring content reaches beyond owned channels for maximum impact.
• Produce authentic, relatable content that brings our audio output to life for young British Asian audiences.
• Ensure all content complies with BBC and Ofcom policies, and support teams and suppliers in meeting these standards.
• Collaborate with other music social media managers, editors, and marketing leads to deliver cohesive content strategies.

YOUR SKILLS AND EXPERIENCE:
ESSENTIAL CRITERIA

• Strong passion and deep knowledge of BBC Asian Network, British Asian and South Asian music, culture, and audience demographics
• Strong knowledge of social video platforms and how young users discover music and audio content.
• Proven experience in creating campaigns that resonate with youth audiences-examples will be requested.
• Significant experience as a Social Media Manager or content lead in a creative industry.
• Strong interpersonal skills with the ability to build relationships across teams.
• Proficient in Adobe Creative Suite with strong video and image editing skills, especially for TikTok, Instagram Reels, and YouTube Shorts.

DESIRED BUT NOT REQUIRED

• Experience working on large-scale music events or podcast launches.
• Familiarity with BBC editorial and compliance standards.
• Knowledge of social media analytics and how to apply insights to content strategy.
• Experience commissioning content from external creators or agencies.

CP25
Disclaimer
This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.
Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory.
For any general queries, please contact:
Redeployment
The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.
Information at a Glance
This is your BBC
At the BBC you can create and innovate in an inclusive environment while contributing to some of the world's best loved content, and the BBC's mission to inform, educate and entertain.
Life at BBC
Here you will benefit from:

• Fair pay and flexible benefits including a competitive salary package, a flexible 35-hour working week, 25 days annual leave with the option to buy an extra 5 days, a defined pension scheme and discounted dental, health care and gym.
• Excellent career and professional development.
• Support in your working life, including flexible working which you can discuss with us at any point during the application, selection or offer.
• A values-based organisation where the way we do things is important as what we do.

Benefits may vary if you are joining on an FTC basis.
Learn more about life at the BBC and our values in our candidate pack.
You belong
We have a working environment where we value and respect every individual's unique contribution, so all our employees feel that they can belong, thrive and achieve their full potential.
We want to attract the broadest range of talented people to join us. The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity.
We welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief.
Find out more about diversity, inclusion and belonging in our strategy below.
Disability confident
We are a disability confident employer. If you need to discuss adjustments or access requirements for the interview process, or to carry out this role, please contact us via email and we'd be happy to discuss:
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BBC Group and Public Services, Broadcasting House, Portland Place, London, United Kingdom, W1A 1AA. BBC Studios Distribution Limited, company no: 01420028, registered address: 1 Television Centre, 101 Wood Lane, London, United Kingdom W12 7FA.
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Skills Required