Job Description

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The Social Media Manager will be responsible for developing and executing a comprehensive social media strategy, working closely with the Head of Communications, digital marketing specialists, and the wider leadership team.
A critical part of this role is content creation - from developing compelling stories and visual assets to tailoring technical information into engaging posts for professional audiences. The Social Media Manager will collaborate with sales, marketing, and technical teams to ensure content is accurate, relevant, and aligned with brand guidelines.
This role will be a fully office based role based in Camden.
Social Media Manager Key Responsibilities:

• Develop and deliver the company's B2B social media strategy
• Lead content creation: write, edit, and publish engaging posts, articles, graphics, and videos tailored for technical and professional audiences
• Collaborate with internal teams to translate complex technical topics into clear, engaging content
• Monitor, analyse, and report on performance metrics, using insights to refine campaigns
• Manage both organic and paid campaigns to maximise reach and impact
• Support wider marketing activities including events, exhibitions, and PR initiatives

Ideal Social Media Manager Profile:
The ideal candidate will bring a balance of creativity, technical understanding, and commercial awareness, with the ability to think strategically while executing at a hands-on level.
We are looking for someone with:

• Exceptional content creation and storytelling skills (written, visual, and digital)
• Demonstrable experience producing and editing engaging B2B digital content
• Up-to-date knowledge of social media trends, tools, and best practices (including AI-driven solutions)
• Strong analytical ability to track performance and drive results
• A proactive, positive attitude with strong organisational skills
• Willingness to travel occasionally to support content generation
• Background in technical, engineering, or industrial sectors (desirable)
• Happy to work 5x days a week in the office in Camden

Robert Half Ltd acts as an employment business for temporary positions and an employment agency for permanent positions. Robert Half is committed to diversity, equity and inclusion. Suitable candidates with equivalent qualifications and more or less experience can apply. Rates of pay and salary ranges are dependent upon your experience, qualifications and training. If you wish to apply, please read our Privacy Notice describing how we may process, disclose and store your personal data: roberthalf.com/gb/en/privacy-notice.

Skills Required