Job Description

Freelance Social Media Manager- UK based

(Pharmaceutical Sector: Facebook & Instagram)

Overview

We are looking for a

Freelance Social Media Manager

to support our

Senior Campaign Manager

in delivering high-performing Facebook and Instagram campaigns for a high-profile pharmaceutical brand. This role is focused on

placement, optimisation, and reporting

- ensuring that campaigns are executed efficiently, remain compliant with regulations, and deliver measurable results.

Key Responsibilities

Campaign Execution & Optimisation

+ Set up and manage Facebook and Instagram campaigns within Meta Ads Manager. + Implement precise audience targeting, placements, and bidding strategies.
+ Continuously monitor performance and make optimisation adjustments.
+ Conduct A/B testing on creative, copy, and placement strategies.

Compliance & Best Practice

+ Ensure all campaigns comply with pharmaceutical advertising guidelines and platform regulations. + Liaise with the Senior Campaign Manager and compliance teams to secure necessary approvals.

Performance Tracking & Reporting

+ Provide regular performance reports with insights and actionable recommendations. + Flag opportunities, risks, and emerging trends to the Senior Campaign Manager.
+ Translate campaign data into practical recommendations for content and targeting.

Collaboration & Support

+ Report directly to the

Senior Campaign Manager

, providing executional support across wider strategy. + Work closely with creative/content teams to align placements with approved assets.
+ Support testing and optimisation of campaigns to feed into broader strategic learnings.

Requirements

Hands-on experience managing

Meta Ads (Facebook & Instagram)

, ideally within regulated or high-profile industries. Strong skills in

placement optimisation, audience targeting, and budget management

. Solid understanding of compliance requirements within healthcare/pharma advertising (desirable). Confident in

performance analytics

, with the ability to provide actionable insights. Highly detail-oriented, organised, and comfortable working in a fast-paced, compliance-heavy environment. Able to work independently while reporting into a senior manager.

Engagement Details

Type

: Freelance / Contract

Focus

: Facebook & Instagram ad placement, optimisation, and compliance support

Location

: Remote (virtual check-ins with team)

Duration

: 3-6 months, with potential to extend





RU01piyiNj