Job Description

Overview:
Would you like to help enrich the lives of learners around the world?

At RM, we've been pioneers of education technology since 1973. We provide technology and resources to the education sector, supporting over 10 million students worldwide. We work with over28,000 schools, nurseries, and education trusts in 115 countries to deliver customer-centric solutions that improve education outcomes.

What we do helps learners at all stages of their lives, from preschool to higher education and professional qualification; we partner with schools, examination boards, central governments and other professional institutions to enrich the lives of learners.

RM Group operates through three businesses: Technology (Managed Services, Software and Infrastructure for Schools), Assessment (Software and Services) and TTS (Educational Resources).

TTS has proudly supported the education sector for almost 40 years. Our in-house experts collaborate with teachers and educational experts to create unique and innovative resources that engage children and inspire a lifelong love of learning. Every TTS resource provides unlimited learning opportunities and is made to last, making the most of schools' and nurseries' limited budgets and ensuring years of classroom use.


Visit our website to find out more: https://www.tts-group.co.uk/

About the role:

This is an exciting opportunity to join TTS Group as our Social Media Manager, drawing on your previous strategic and creative experience.

Working as part of the wider brand team, you will be responsible for growing brand awareness, advocacy, sentiment and engagement across all social media channels, with a view to becoming global market leaders in the Education Resources industry for both Early Years and Schools markets.


Your strategic direction for overall campaign activity will be driven by the Global Campaign Plan for the business; and with support from the Senior Brand Manager, you will be expected to advise and consult on this.


With excellent data analysis skills to track success, you'll continually monitor results and make recommendations for improvements to the strategy.


Responsibilities:

Responsibilities:

With support, develop a global social media strategy to support the Global marketing and digital strategies for TTS, with the aim of increasing brand awareness, customer engagement and intent. You will be expected to benchmark performance against key competitors and ensure that TTS continues to grow its social media reach exponentially, ultimately driving enhanced brand awareness that increases revenue and profit for the business. Work directly with the Senior Brand Manager to ensure all campaigns are promoted effectively across all relevant social media channels and regularly meet / exceed campaign KPIs Work closely with the digital acquisition managers to ensure that the Paid Social strategy dovetails the organic strategy whilst delivering against the KPI's Create inspiring and on-brand content for all social media channels, including multimedia content Ensure content optimises trends and aligns to social algorithms, which prioritises content for our target audience Undertake budget management to ensure budgets are deployed most effectively in various periods throughout the year to maximise results Perform regular campaign reviews to analyse performance and make appropriate amendments to improve performance. Research new potential social media channels and present these as opportunities, along with estimated ROI Based on insights and research, develop new ideas for social media growth (ie: building online communities) Manage the relationship with the customer service team and oversee communications to identify potential issues and opportunities. Work with influencers to increase the business' reach and engagement of our content, brands and products.

Experience:

Experience:

Experience within a relevant / related role, preferably within B2B Extensive knowledge of all social media platforms, associated tools, trends and best in class approaches Very comprehensive understanding of paid social media, best practices, and what good looks like Well-versed in social media management, KPIs and reporting tools Proven experience of social media channel growth and successful community engagement Excellent knowledge of social media specs, formats and regulations Demonstrated experience of working with influencers within a formal capacity Demonstrated creative skills and a willingness to challenge creative execution to drive improvements Ensuring that brand TOV is implemented with consistency across all channels Ability to handle multiple workstreams at pace, often reacting to changes at short notice Proven experience collaborating with numerous stakeholders with the confidence to influence and educate Ability to leverage data to maximise business opportunities Outgoing and articulate, with great interpersonal skills and the ability to work with full autonomy

What's in it for you?

At TTS we have My Work Blend @RM which provides office-based colleagues with multi location and hybrid working options. As well as your office base, you can spend a proportion of your time working at other locations that suit your role and your life, including home, other offices, customer sites, distribution centres or on the move. We encourage you to discuss arrangements for this role with your potential line manager during the recruitment process.

As well as a competitive salary and our core benefits package which includes private medical healthcare, life assurance and a Group Personal Pension Plan with higher contribution levels available, some roles are also eligible for a performance-related bonus. There are lots of voluntary benefits too. You could buy additional annual leave, join our dental plan, sign up for a health assessment, or take part in our cycle to work scheme. You could even earn yourself an extra bonus for successfully recommending a friend or family member for a position within RM.

To better reflect the society that we serve, we're committed to building a diverse workforce and creating an inclusive and welcoming environment for all. To achieve this, we create teams of talented people from different backgrounds and experiences and strive to be a business where our people can bring their whole selves to work. We also want to make the recruitment process as inclusive as possible for everyone. Should you require additional support with your application or through the interview process, please contact us at recruitment@rm.com.


Unfortunately, we are unable to offer visa sponsorship for this role.