Job Description

Comic Relief

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Employment Type Full time
Location Hybrid London, City of, UK 2 days a week in our London Office
Salary 44,000 - 47,133 (GBP)
Team Fundraising and PR
Seniority Mid-level

Closing:

11:55pm, 2nd Nov 2025 GMT

Perks and benefits

Flexible working hours
Work from home option
Life Insurance
Wellness programs
Employee Assistance Programme
Additional parental leave
Enhanced maternity and paternity leave
Paid emergency leave
Sabbatical Opportunities
Professional development
Paid volunteer days
Salary sacrifice
Team social events
Extracurricular clubs
Cycle to work scheme
Free fruit
Free soft drinks

Please note this is a hybrid role based on the successful candidate working at least two days a week in our London office. Remote contracts would not be considered for this role.

Comic Relief reserves the right to close the role early if a large number of applications are received.

PURPOSE OF ROLE

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This role requires a dynamic, creative and data-savvy Social Media Manager with a passion for and proven experience in developing and implementing owned and earned social media strategies, that drive demand for brands. This role will work cross-organisationally, specifically with colleagues leading our web development and our digital marketing to contribute to a holistic digital brand experience that leverages the uniqueness of Comic Relief's position in the UK charity marketplace, blending comedy and compassion to grow generosity across generations and drive impact towards a just world free from poverty.


Working closely with colleagues across the organisation you will shape and directly deliver Comic Relief's owned and earned social media strategy. You will manage a small direct team, but your impact will be greater through your collaboration with others. You'll deliver compelling, audience-first content that elevates our brand, deepens engagement, and increases income by ensuring our social engagement is embedded across our campaigns, communications, and fundraising activity.

Key Responsibilities

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Working with colleagues, contribute to the evolution of Comic Relief's social media strategies and activities, ensuring they are insight led, future facing, and aligned with the broader communications and brand strategy to reflect changing audience behaviour, emerging platforms, and innovations in digital storytelling and engagement. Collaborate across the organisation to embed and engage teams in the social strategy working closely with colleagues to ensure it is integrated into and value-additive to public facing projects. Develop and track clear objectives, KPIs and performance frameworks for social media activity to ensure effectiveness, growth, and alignment with organisational goals. Lead on social reporting, analytics and audience insight using data to inform strategy, optimise content, and demonstrate impact to internal stakeholders. Manage, mentor and inspire direct reports, including temporary resources at critical campaign periods and other digitally-focussed roles across the organisation. Working with the Content Strategist and other key colleagues, oversee the owned and earned content calendar, ensuring it reflects organisational priorities, responds to trends and cultural moments, and supports both planned and reactive storytelling. Collaborate with content creators, designers, writers and videographers to deliver engaging, inclusive, and impactful multimedia content that drives reach, engagement and income. Directly deliver our social media activities, including writing, scheduling, and posting content across platforms. You will oversee content creation while ensuring it aligns with the overall strategy, engaging directly with audiences and ensuring smooth community management. Work closely with colleagues to shape team priorities, manage capacity and resourcing, and ensure alignment with the wider strategies and campaigns. Develop tailored approaches for each platform based on user behaviour, analytics, and campaign priorities, identifying opportunities to launch on or grow presence within emerging channels. Ensure all content and community management activity upholds Comic Relief's brand values, safeguarding policies, and accessibility standards. Lead on the delivery of community management approaches that build trust, loyalty, and meaningful two-way interaction with supporters and audiences. In partnership with the Supporter Services and PR teams, monitor social conversations and proactively manage risks, using sound judgement to respond to sensitive issues or reputational threats. Embed a test and learn culture within the social team, championing experimentation and encouraging data-led decision-making. Maintain and evolve robust social media policies, platform guidelines and safeguarding procedures to protect Comic Relief's reputation and ensure consistent standards across teams. Provide training and advice to colleagues and partners on best practice for social media, ensuring tone of voice, accessibility, brand and safeguarding are understood and upheld.

PERSON SPECIFICATION

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Essential Criteria

Extensive experience of designing and delivering innovative social media strategies and activities with a proven ability to design, implement and embed multi-year social strategies that align with organisational goals and drive clear outcomes in engagement, including revenue generation; audience growth and brand visibility. Experience of managing or supervising others, ideally, with some wider team management experience, able to demonstrate how you foster creativity; collaboration and personal growth in others Demonstrable success in fostering and building relationships with a wide range of content creators and social media influencers, able to show examples of personal leadership in identifying and managing those relationships Able to demonstrate experience of identifying reputational risk issues and escalating appropriately with hands-on experience of managing real-time issues on social platforms Proven ability to use data and insight to inform performance optimisation - including to shape strategy, optimise campaigns, and directly design activities that respond directly to insight Competent in financial analysis, including ability to measure KPI's incl return on investment and campaign specific performance metrics. Able to demonstrate a current and deep understanding of the social media landscape, including platforms, trends and the changing nature of measuring the impact of social media, including evidence of creatively responding to the marketplace with cut through social strategies and activities

Desirable Criteria

Evidence of embedding Diversity, Equity, Inclusion, and Belonging (DEIB) into your social strategy, content and community management and of measuring its effectiveness in reaching and resonating with diverse audiences. Examples of leading successful cross-functional projects involving teams such as fundraising, creative, partnerships or brand where social played a central, integrated role. A portfolio of high-performing content, showing strong copywriting, storytelling and audience-specific tone of voice across a variety of social platforms. Experience managing social media strategies across international or culturally diverse audiences, demonstrating sensitivity to local context and global relevance. Experience in the charity, with an understanding of how social media supports fundraising, supporter journeys, and values-based storytelling. Background in entertainment or broadcast with the ability to operate in high-profile, fast-paced environments and connect with wide audiences through culturally relevant, timely content.

Don't meet every single requirement? Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. At Comic Relief we are dedicated to building a diverse, inclusive, and authentic workplace, so if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Why work at Comic Relief

There are lots of good reasons to join us at Comic Relief. You can read more about our employee benefits, such as our commitment to flexible and hybrid working. We ask staff to come to the office twice a week, normally on agreed team days, so that we can do all those things that are difficult to do online. Our office is based in Whitechapel, London, There are lots of opportunities to develop your skills and experience at Comic Relief, including opportunities to become a Mental Health First Aider or to participate in our Employee Network Groups that focus on making Comic Relief a more inclusive place to work

Disability Confident employer

As part of the Disability Confident scheme, we take positive action by providing first-round interviews to candidates who have a registered disability, provided they meet the minimum criteria for the role, as demonstrated on their CV or application scores. We ask that candidates that wish to be considered for this scheme email Recruitment@comicrelief.com to discuss further. Please do not email CV's/cover letters.