Job Description

About Ink Marketing

?We are the tattoo industry's leading digital marketing agency helping artists and studios achieve sustainable, high-growth results. We don't just manage accounts; we build performance-driven strategies that convert engagement into booked appointments. We are looking for a key leader to drive our brand forward while delivering exceptional results for our clients.?

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The Role: Head of Paid Social & Content Growth

?This is a high-impact, hands-on role where you will be responsible for leading the growth of the Ink Marketing brand itself and directly managing the paid social campaigns for our high-profile clients. You must possess a unique blend of creative talent, industry knowledge, and performance marketing expertise.

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Key Responsibilities

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1. Performance Marketing & Client Management (50%)

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Paid Ad Strategy & Execution:

Lead the end-to-end management of client campaigns across Meta (Facebook/Instagram Ads) and TikTok, ensuring optimal ROI and achieving measurable Cost Per Acquisition (CPA) targets. ?

A/B Testing:

Design and execute rigorous testing frameworks (audiences, creatives, copy) to continually improve client campaign performance. ?

Reporting:

Analyze data and provide clear, strategic insights to clients and internal teams, translating complex metrics into actionable growth plans. ?

Budget Management:

Efficiently manage significant monthly client ad spends to deliver maximum impact.
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2. Content Creation & Brand Leadership (50%)

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Industry Expertise:

Leverage in-depth knowledge of the tattoo and aesthetics industry (trad, fine-line, realism, etc.) to create content that resonates specifically with tattoo artists and studio owners. ?

Content Production:

Serve as a hands-on content creator, managing the entire lifecycle from concept development and scripting to filming and editing. ?

On-Camera Presence:

Be comfortable and confident acting as the

face and voice

of Ink Marketing across all video platforms (Reels, TikTok, YouTube Shorts), delivering educational, expert-level guidance. ?

Growth Strategy:

Develop and lead the social strategy for Ink Marketing, aiming for significant follower growth, high engagement, and lead generation that fuels our sales funnel.
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Required Skills & Experience

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Proven Paid Ads Success (Essential):

3+ years of direct, hands-on experience managing and scaling paid social media campaigns with a documented track record of achieving aggressive CPA/ROI targets. ?

Tattoo Industry Knowledge (Essential):

Must have genuine knowledge, passion, and understanding of the tattoo industry, its culture, and the specific business challenges faced by artists and studios. ?

Content Creation:

Expert proficiency with video production tools and platforms (Adobe Suite, CapCut, etc.). Strong aesthetic sense aligned with premium, modern branding. ?

Confident Communicator:

Excellent written and verbal communication skills. Ability to be comfortable and engaging in front of a camera. ?

Analytical Skills:

High-level proficiency with Meta Ads Manager, Google Analytics, and translating performance data into clear, strategic narratives.
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Why Join Ink Marketing?

?You will be joining a highly focused, ambitious team in a rapidly growing niche. We offer a competitive salary, a performance-based bonus structure, and the chance to directly influence the success of a multi-million pound global industry.

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If you are a creative strategist who can deliver both beautiful content and measurable ROI, we want to hear from you.

Job Types: Full-time, Freelance

Pay: 28,000.00-35,000.00 per year

Benefits:

Work from home
Work Location: Remote