Job Description

Details

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Reference number

432504

Salary

39,300 - 45,000
40,500-45,000 London; 39,300-43,600 Durham, Lytham or Glasgow
A Civil Service Pension with an employer contribution of 28.97%
GBP

Job grade

Higher Executive Officer
NS&I Band 5

Contract type

Fixed term

Length of employment

12 Months

Business area

NS&I - Retail

Type of role

Communications / Marketing

Other

Working pattern

Full-time

Number of jobs available

1

Contents

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Location About the job Benefits Things you need to know Apply and further information

Location

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Durham, North East England, DH1 1SL : Lytham St Anne's, North West England, FY8 4TS : Glasgow, Scotland, G2 8JX : Southwark, London (region), SE1 9HA

About the job

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Job summary

The Social Media Manager is responsible for shaping and executing NS&I's owned social media presence, with a focus on Facebook, Instagram and YouTube initially. This role will ensure that organic social content aligns with strategic business goals and effectively engages our priority audiences. They will be responsible for the day-to-day running of the channels but work closely with our strategic partners - who are responsible for moderating and responding to comments.

Job description

Manage the day-to-day handling of our owned social media channels with a focus initially on Facebook, Instagram and YouTube, adapting content to suit different channels and audiences. Design, commission and curate high-quality multimedia content that is accessible, engaging and aligned with NS&I's content and brand standards - including the creation and governance of story-led and user-generated content. Work with Senior Content Strategist to develop a strategic approach to organic social media that supports wider organisational goals and engages target audiences, including setting targets and making recommendations on new platforms in the future. Work closely with external partners to moderate comments and provide quality responses - delivering training and guidance on tone and style where necessary. Work closely with Internal Comms colleagues who manage our owned LinkedIn account, Media Relations colleagues who manage our owned Twitter/X account, and our Marketing team who develop and manage paid social, to ensure messaging is consistent and aligned to strategy. Monitor social media trends, conversations, and audience insights to inform content and comms strategies. Analyse performance metrics and provide reports with recommendations for improving reach, engagement and impact. Ensure social media activities comply with data protection laws, accessibility standards, financial promotions policies and civil service communication policies. Collaborate with internal teams and stakeholders to support wider communications campaigns and crisis management where needed.

Person specification

See attached role profile for full details.

Behaviours

We'll assess you against these behaviours during the selection process:


Communicating and Influencing Making Effective Decisions Managing a Quality Service Working Together

We only ask for evidence of these behaviours on your application form:

Communicating and Influencing

Technical skills

We'll assess you against these technical skills during the selection process:


Analytics Skills

Benefits

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Alongside your salary of 39,300, National Savings and Investments contributes 11,385 towards you being a member of the Civil Service Defined Benefit Pension scheme. Find out what benefits a Civil Service Pension provides.
NS&I is one of the largest savings organisations in the UK with more than 24 million customers and over 240 billion invested. We are both a government department and an Executive Agency of the Chancellor of the Exchequer. Our origins can be traced back more than 150 years to 1861.


A small company with a big reach, we offer a range of benefits including flexible working, great opportunities for development and a generous pension scheme. We care for colleagues, respect one another, invest in our people and manage talent effectively.


Some benefits of working at NS&I include:

+ Learning and development tailored to your role + An environment with flexible hybrid working options
+ 9 day fortnight scheme
+ A culture encouraging inclusion and diversity
+ A Civil Service pension with an average employer contribution of 97%
+ Generous annual leave - starting at 25 days, increasing to 30 days
+ Performance related variable pay bonus
+ Enhanced maternity, paternity, adoption and shared parental leave

Things you need to know

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Selection process details

This vacancy is using Success Profiles , and will assess your Behaviours, Experience and Technical skills.
To apply, please click the link on this advert and follow the steps to complete the application form.


In your application you will be asked to provide the following

An outline of your career history and qualifications with your key responsibilities and achievements. A 250 word personal statement on the essential experience from the role profile. + Experience of managing and delivering content across social media channels - specifically Facebook, Instagram and YouTube.
+ User-centred content design experience with the ability to explain complex concepts for broad audiences using multiple formats including text, video and images.
+ Experience with SEO principles and keyword research to enhance visibility and engagement
A 250 word statement for the selected sift behaviour, Communicating & Influencing + Please use examples from your experience and knowledge to demonstrate how you meet them addressing the essential criteria in the Person Specification. We would recommend using the STAR method.
A 250 word statement for the selected technical skills.

Use of Artificial Intelligence (AI) - Please Note:

Artificial Intelligence can be a useful tool to support your application, however, all examples and statements provided must be truthful, factually accurate and taken directly from your own experience. Where plagiarism has been identified (presenting the ideas and experiences of others, or generated by artificial intelligence, as your own) applications may be withdrawn and internal candidates may be subject to disciplinary action. Please see our candidate guidance for more information on appropriate and inappropriate use.


We will assess applications on the 3 statements provided.


In the event we receive a large number of applicants, applications will be sifted first on the Personal Statement. Only those that meet the minimum acceptable score for this criteria will qualify for the full sift and be considered for interview.


If shortlisted, you will be invited to attend a 1 hour panel interview via video call.


Additionally you will be asked to complete a 45 minute assessment at the conclusion of your interview to further assess your technical skills.

Interviews will take place on 5th & 6th November 2025

Note we are unable to accept CVs.

This role is subject to Baseline Personnel Security Standard and financial credit checks.

Reserve List

A reserve list may be held for a period of 12 months from which further appointments can be made.

Working for NS&I

NS&I is currently working in a hybrid way with colleagues expected to work at their chosen office location for 40% of their working month.


Any move to NS&I from another employer will mean you can no longer access childcare vouchers. This includes moves between government departments. You may however be eligible for other government schemes, including Tax-Free Childcare. Determine your eligibility at https://www.childcarechoices.gov.uk/.


If you are applying for a role at the same NS&I band as you are currently and the advertised salary of the role is higher, if you are successful, any salary increase will be at the discretion of NS&I and will be reviewed as part of the next annual pay review, in accordance with the NS&I employee handbook.


Note to existing permanent employees at NS&I - Please be aware that if you are a permanent employee appointed to a fixed term role, our recruiting principles ensure you will retain your permanent status at the end of this contract. However, you are not guaranteed to return to your original role. At the conclusion of this fixed term period, you may be redeployed to another suitable role at NS&I, offered retraining or will be given priority mover status to find another role in the civil service.


NS&I employees on a fixed term contract moving to another fixed term role, will continue to be employed for a fixed term to the end date of this role. You may apply for suitable roles within NS&I or the civil service.

Further information

Please visit our website http://nsandi-corporate.com/about-nsi for further details about NS&I.



Feedback will only be provided if you attend an interview or assessment.

Security

Successful candidates must undergo a criminal record check.
People working with government assets must complete baseline personnel security standard (opens in new window) checks.

Nationality requirements

This job is broadly open to the following groups:


UK nationals nationals of the Republic of Ireland nationals of Commonwealth countries who have the right to work in the UK nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the European Union Settlement Scheme (EUSS) nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS) individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020 Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service
Further information on nationality requirements

Working for the Civil Service

The Civil Service Code sets out the standards of behaviour expected of civil servants.



We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles .
The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria.
The Civil Service also offers a Redeployment Interview Scheme to civil servants who are at risk of redundancy, and who meet the minimum requirements for the advertised vacancy.

Diversity and Inclusion

The Civil Service is committed to attract, retain and invest in talent wherever it is found. To learn more please see the Civil Service People Plan and the Civil Service Diversity and Inclusion Strategy .

Apply and further information

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This vacancy is part of the Great Place to Work for Veterans initiative.
The Civil Service welcomes applications from people who have recently left prison or have an unspent conviction. Read more about prison leaver recruitment (opens in new window).
Once this job has closed, the job advert will no longer be available. You may want to save a copy for your records.

Contact point for applicants

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Job contact :

Name : HR Team Email : jobs@nsandi.com
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Recruitment team

Email : jobs@nsandi.com

Further information

The law requires for selection for appointment to the Civil Service is on merit on the basis for fair and open competition as outlined in the Civil Service recruitment principles. If you feel your application has not been treated in accordance with the recruitment principles and you wish to make a complaint, you should contact jobs@nsandi.com in the first instance. If you are not satisfied with the response you receive, you can contact the Civil Service Commission info@csc.gov.uk