Job Description

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Social Media Manager, Youtube

Job Requisition ID: 37870
Job Closing Date: 11th February 2026
Salford, MAN, GBR, M50 2QH
Job Details
JOB BAND: D
CONTRACT TYPE: Attachment/Fixed-term Contract - Full-time
DEPARTMENT: BBC Sounds
LOCATION: Salford - Hybrid
PROPOSED SALARY RANGE: 47,000 - 55,000 depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.
We're happy to discuss flexible working. If you'd like to, please indicate your preference in the application - though there's no obligation to do so now. Flexible working will be part of the discussion at offer stage.
Purpose of The Role
We're looking for an experienced and ambitious Social Media Manager to help lead Shortform video across our wider portfolio of podcast and network radio accounts, with a strong skew towards building and maintaining success on YouTube Shorts.
This role will also work across 16:9 podcast content across YouTube as a secondary aspect of the position.
Previous experience and understanding of working across YouTube as a platform will be integral.
WHY JOIN THE TEAM
Visualised podcasting, and the BBC's presence on YouTube, is an exciting and rapidly developing area within the BBC and BBC Sounds.
This is an opportunity to help develop the strategy of how we distribute shortform video in innovative ways - both across YouTube Shorts, and also the BBC's own products and platforms (BBC iPlayer, BBC Sounds, BBC News, BBC Homepage).
This is also an exciting chance to work across the BBC's visualised podcasting presence on YouTube, with 2025's slate including: Game's Gone The Steve Bracknall Podcast, The Traitors Uncloaked, Miss Me?, The Tooney and Russo Show - with many more titles upcoming for YouTube in 2026.
You will work alongside our existing YouTube team, Commissioning teams, Production companies and often the presenters themselves to deliver full-length, fully visualised podcast episodes for YouTube to an industry-leading standard.
You'll be part of a collaborative, fast-paced, and innovative environment where best-practice is key, and be part of a friendly and experienced wider social media team working across the BBC.
YOUR KEY RESPONSIBILITIES AND IMPACT:

• Plan, curate and distribute shortform video content across the BBC's podcast and radio network YouTube Shorts portfolio, working with various internal teams.
• Work with internal BBC teams to distribute our shortform video content across BBC News and BBC homepage, and work on ways to regularly report success, identify trends and opportunities.
• Work alongside BBC internal teams to support innovative thinking around on-platform distribution of Shortform video - BBC Sounds and BBC iPlayer.
• Support across BBC Sounds' 16:9 full length podcast presence on YouTube. This role is likely to be assigned 1-2 titles to lead across.
• Co-ordinating and managing delivery of content from internal and external suppliers. This will regularly involve clear, polite feedback and edit notes.
• Designing and creating multiple thumbnail options for YouTube video uploads, and support others within the team to do this.
• Work collaboratively across YouTube titling options, thumbnail text, metadata, descriptions and YouTube search optimisation.
• Ensure all content complies with the BBC editorial guidelines, and support teams and suppliers in meeting these standards.
• Regularly collaborate with other social teams, podcast commissioners, production companies, presenters and content discovery teams.

YOUR SKILLS AND EXPERIENCE:
ESSENTIAL CRITERIA

• Previous experience and understanding of working across YouTube as a platform
• A strong passion for and deep knowledge of the BBC's podcast and radio output. A regular consumer of YouTube content, especially in the podcast space.
• Strong knowledge of social video platforms, and how young users discover radio and podcast content.
• Clear communication and organisation skills. This role will entail speaking to, syndicating and sharing social media content across multiple different teams.
• Confidence to clearly and concisely feedback to external suppliers of content, and manage important non-BBC relationships on a weekly basis.
• Significant experience as a Social Media Manager or as a content lead in a creative industry.
• Proficient in Adobe Creative Suite with strong video and image editing skills, especially for YouTube Shorts and YouTube 16:9 videos.
• Design skills relevant to YouTube thumbnails, and ability to create multiple options at pace.
• A strong understanding of visualised podcasting, thumbnail creation/ideation, metadata and SEO across YouTube and Google

DESIRED BUT NOT REQUIRED

• Knowledge of social media analytics and how to apply insights to content strategy.
• Strong interpersonal skills with the ability to build relationships across teams.
• Experience in working across content from external creators or agencies.

Disclaimer
This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.
Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory.
For any general queries, please contact:
Redeployment
The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.
Information at a Glance
This is your BBC
At the BBC you can create and innovate in an inclusive environment while contributing to some of the world's best loved content, and the BBC's mission to inform, educate and entertain.
Life at BBC
Here you will benefit from:

• Fair pay and flexible benefits including a competitive salary package, a flexible 35-hour working week, 25 days annual leave with the option to buy an extra 5 days, a defined pension scheme and discounted dental, health care and gym.
• Excellent career and professional development.
• Support in your working life, including flexible working which you can discuss with us at any point during the application, selection or offer.
• A values-based organisation where the way we do things is important as what we do.

Benefits may vary if you are joining on an FTC basis or on an orchestra conditions contract.
Learn more about life at the BBC and our values in our candidate pack.
You belong
We have a working environment where we value and respect every individual's unique contribution, so all our employees feel that they can belong, thrive and achieve their full potential.
We want to attract the broadest range of talented people to join us. The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity.
We welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief.
Find out more about diversity, inclusion and belonging in our strategy below.
Disability confident
We are a disability confident employer. If you need to discuss adjustments or access requirements for the interview process, or to carry out this role, please contact us via email and we'd be happy to discuss:
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BBC Group and Public Services, Broadcasting House, Portland Place, London, United Kingdom, W1A 1AA. BBC Studios Distribution Limited, company no: 01420028, registered address: 1 Television Centre, 101 Wood Lane, London, United Kingdom W12 7FA.
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Skills Required