Job Description

Job Summary

We are seeking a creative and results-driven Social Media Marketing Specialist to join our dynamic marketing team. The ideal candidate will be responsible for developing and implementing effective social media strategies that enhance our brand presence, engage our audience, and drive traffic to our digital platforms. This role requires a blend of creativity, analytical skills, and a passion for digital marketing.

Duties

Develop and execute social media marketing strategies across various platforms including Facebook, Instagram, Twitter, and LinkedIn. Create engaging content tailored to each platform that resonates with target audiences. Monitor social media channels for trends and insights through social listening. Manage social media advertising campaigns, including Facebook Advertising, to increase brand awareness and engagement. Collaborate with the graphic design team to produce visually appealing graphics using Adobe Creative Suite, including Adobe Photoshop and Illustrator. Analyze performance metrics using tools like Google Analytics and Buffer to assess the effectiveness of campaigns and make data-driven decisions. Conduct public relations efforts to enhance brand reputation and manage relationships with influencers. Engage in content creation that includes photography, video editing, and proofreading to ensure high-quality output. Maintain branding consistency across all social media platforms while adapting content for e-commerce initiatives.

Skills

Proficiency in social media management tools such as Hootsuite and Buffer. Strong understanding of digital marketing principles including web analytics and e-commerce strategies. Excellent graphic design skills with experience in Adobe Photoshop and Adobe Illustrator. Knowledge of SEO best practices, keyword research techniques, and social listening tools. Ability to create compelling content that drives engagement across various channels. Strong relationship management skills with a focus on building partnerships within the industry. Experience in public relations strategies that enhance brand visibility. Familiarity with video editing software for creating engaging multimedia content. If you are passionate about social media marketing and eager to contribute your skills in a collaborative environment, we encourage you to apply. Join us in shaping our brand's online presence!
Job Types: Part-time, Permanent

Pay: From 12.50 per hour

Expected hours: 15 - 37 per week

Benefits:

Flexitime On-site parking
Work Location: In person