Job Description

Salary

Circa 30,000 per annum

Contract type

Fixed Term

Location

Great Abington, Cambridge CB21 6AD (Agile; approximately 2 days a week from our office)

Published

a day ago

This is a fixed term

,

12-months, full time vacancy.

The VacancyThe social media officer sits within Alzheimer's Research UK's Digital department. The primary purpose of the job is to engage and motivate supporters, raise awareness of dementia and dementia research, and promote Alzheimer's Research UK's campaigns, fundraising efforts, health information, and research initiatives.


This is an important role, helping to drive Alzheimer's Research UK's online presence, engagement, and impact, while staying at the forefront of digital trends and technologies. The role is an exciting and fast-moving one, ideally suited to someone skilled in content creation, strategy, relationship building, analytics and innovation, to effectively communicate the charity's mission and engage supporters.


You will need great organisational and communication skills, as you will be working with teams across the charity.

MAIN DUTIES & RESPONSIBILITIES:

Social Media Content Strategy Execution

Support on the development and execution of a comprehensive social media content strategy, aligned with Alzheimer's Research UK's mission and goals.

Content planning and Scheduling

Working alongside the rest of the social media team to plan content within our management platform 'Sprout Social' and ensure we are maximising opportunities across our socials such as Meta, X, LinkedIn, TikTok and YouTube. Identify optimal posting times and frequency to maximise audience engagement and reach. Work with the in-house video and design experts to produce eye-catching and compelling new assets which engage audiences with our brand message, raise awareness of dementia and dementia research and increase our reach and followers. Work with our senior social media officer to plan and deliver impactful video content across channels. Identifying opportunities to optimise long and short form video for the channels. Identify and encourage the use of sharable third-party and user generated content which aligns with Alzheimer's Research UK's brand messaging to support creative campaigns and initiatives.

Audience engagement and Relationship Building

Monitor interactions across Alzheimer's Research UK's socials, proactively engaging with supporters to ensure they receive a positive experience. Act as a brand ambassador, maintaining high level of attention to detail to the brand voice in all social interactions. Be a confident and proficient communicator, able to adopt an appropriate tone of voice for each of our different audience types (including the communication of complex or sensitive issues. Able to communicate sensitively on several issues in a timely manner.

Reporting and Trend Analysis

Produce insight driven and eye-catching regular reports on content for teams across the charity, to communicate key successes and areas for development, using your expertise and knowledge about the platforms. Proactively research, learn and suggest ways to improve our ways of working and efficiency by utilising emerging digital trends, such as artificial intelligence.

Internal Engagement and Collaboration

Support teams across the charity with their social content, identifying opportunities to share our research, health information, fundraising and other campaign activities; as well as advising on best practice. Work with the Social Media Manager to enhance the Employee Advocacy Approach, fostering engagement and participation among staff in sharing social content.

Learning and Development

Stay informed about the latest advancement in digital marketing, social media, tools and technology. Actively seek opportunities to enhance skills and knowledge through the charities learning and development programme as well as external learning opportunities.

Compliance and Brand Standards

Ensure all activities comply with our brand and data guidelines and meet the high professional standards of Alzheimer's Research UK and represents the values of the organisation to the fullest

WHAT WE ARE LOOKING FOR:

Experience of working across social media channels for a medium-large size organisation. Experience of using a Social Media Management tool such as Sprout Social, Hootsuite, Falcon. Experience of reviewing and disseminating social media metrics and reports. Experience in project and campaign planning for social channels Confident in leading discussions and driving creativity and new ideas in social content planning. Excellent organisational skills, with ability to juggle a number of projects simultaneously. Excellent written communication and presentation skills. An understanding and passion for emerging technologies, techniques and trends. An approachable, enthusiastic, collaborative and can-do manner. Someone who embraces digital life. Excellent relationship building skills.


The closing date for applications is the

28th September 2025

, with interviews being arrange once shortlisting has been completed. Please indicate in your covering letter if you are unable to attend an interview on a certain date. We would encourage you to submit your application at the earliest opportunity, as on occasion we may have to bring forward the interview date and/or the closing date based on the needs of the business. Although a possibility, this will only happen in exceptional circumstances. Please indicate in your covering letter if you are unable to attend an interview on a certain date.

The Charity

Alzheimer's Research UK is the UK's leading dementia research charity. Our mission is to accelerate progress towards a cure. Today 1 in 2 people will be impacted by dementia, either through caring for a loved one, developing it themselves or tragically both. But there is hope.


There has never been a more important and exciting time in dementia research. With promising new drugs in clinical trials that slow the progression of the diseases that cause it, and revolutionary new ways to diagnose them on the horizon, we are now at a tipping point. Working with the smartest minds globally and across the UK, with industry and academia, Alzheimer's Research UK is uniquely placed to invest in the very best research identifying barriers to a cure and knocking them down so that there are more and better treatments for everyone with dementia. For the first time in history, we can see a future where people with dementia can get a swift and accurate diagnosis, and effective treatments that could slow or even stop their disease. We stand for everyone affected by dementia. We stand for a cure.

We value diversity and are committed to creating an inclusive culture where everyone can be themselves and reach their full potential. We actively encourage applications from people of all backgrounds and cultures, in particular those from ethnic minority backgrounds who are currently under-represented. Any offer of employment is however subject to you having the right to work in the UK.

The Benefits

It is important to offer a range of benefits which are designed to meet both the organisational and individual needs, are market competitive and designed to attract and retain employees.

Holiday entitlement

Healthcare

Sick pay

Pension

Cycle to work scheme

Family friendly policies

Learning & development