Job Description

The Digital team at Johnstons of Elgin are seeking a dynamic and creative Social Media Specialist to be a visual storyteller for our global brand. Working closely with the Digital Marketing Manager, you will develop, oversee, and execute a comprehensive global social media content plan, designing and launching captivating paid and organic campaigns with a focus on growing and engaging social communities, particularly in the UK and North America. You will ensure our products are presented according to our brand's standards and point of view, elevating Johnstons of Elgin social media presence by curating captivating and visually striking content to engage our audiences. This vital role requires strong technical capability, creativity, and excellent communication skills to lead content creation, ensure alignment with our luxury brand identity, and convert online engagement into measurable growth and visibility across all major platforms.

This is a permanent role, working 38 hours per week. You can be based at either our Elgin, London or Paris Office. Salary offered is dependent on experience.

About the Role

Oversee all elements of digital content briefing within our 360 calendar/ social content planner, ensuring content resonates with the audience and aligns with the brand messaging. Alongside the support of the digital team, build insight led social campaigns that drive reach, engagement and report on the KPI effectiveness of said editorials. Be the main stakeholder in the daily posting and scheduling of social media activity, ensuring layout is adhered to and copy is brand aligned. Monitor competitors' activities across digital touchpoints such as social media, email and paid marketing to identify opportunities for differentiation and improvement. Foster community engagement through meaningful interactions with our online communities, working with our customer experience specialist to respond to comments and inquiries in a professional manner. Run a structured testing programme (e.g., 3-5 tests/week): thumbnails, hooks, length, captions, posting times, hashtags, sounds, and formats. Has a knowledge of developing digital publishing and a keen interest in finding new ways to reach targets audiences through visual storytelling. Liase external agencies and relationships, ensuring they are reviewed regularly and support the digital business. Drive and support the digital team in executing regional strategies across international markets and social platforms. Conduct in-depth audience research to understand demographics, preferences and behaviour, as well as stay up-to-date with industry trends, emerging technologies and social media platform updates and adapt strategies accordingly.

About You

Minimum 2 years of experience in a social media or digital marketing role. Experience from an international fashion/luxury brand or agency is a plus. A degree in Marketing, Media, English or other relevant field would be beneficial. A passion for social media and experience driving strong results within a high-performing social team. An understanding of analytics tools such as Meta and Google Analytics and how these can inform content strategy and deliver the best return on investment (ROI). Knowledge of developments in digital publishing and an interest in finding new ways to reach target audiences through visual storytelling. Fluent in spoken and written English. Thrives in a fast paced working environment with the ability to manage multiple projects within deadlines.

About Us

Founded in 1797, Johnstons of Elgin is an innovative, luxury clothing brand celebrating 225 years of experience in working with the world's finest fibres. Across three centuries, our family-owned company has carefully sources cashmere and fine woollen fibres from around the world, applying the latest technology and highest quality craft expertise in our very own vertical Scottish mills. Employing over 1,000 staff, our valued employees and communities are at the heart of everything we do, producing unique, high-quality designs that are made to last. Our brand is focused on sustainability, working with natural, renewable, and biodegradable fibres and we are committed to maintaining a minimal environmental footprint.

Johnstons of Elgin is proud to be an equal opportunity employer wholeheartedly supporting the principles of equality and diversity to build an inclusive workforce. Our aim is to embed diversity and inclusion in everything we do to create an environment where our employees feel safe to be their whole authentic self without having to downplay or change parts of their identity. We celebrate diversity in all its forms, which goes beyond those characteristics protected by law to include everything that makes us unique, from our backgrounds and experiences to our personalities and ways of thinking.

We endeavour to provide reasonable accommodations for individuals with disabilities and encourage any candidate who requires assistance to contact us at hr@johnstonsofelgin.com.

Don't meet every requirement? Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single requirement or qualification. At Johnstons of Elgin, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you are excited about this role but think your experience doesn't align perfectly with the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

Please note all applicants must be able to provide evidence of their right to remain and take up paid employment in country job is based.

The closing date for this role is 5th January 2026.