Job Description

POSTION OVERVIEW

Department: Communications Department (Boston)

Reports to: Dan Sarro, Director of Global Media Relations

Location: Devon House, London, E1W 1LP - on campus 5 days a week

FTE: 38 hours a week

Benefits: Generous benefits package including 25 days holiday allowance (excl. Bank holidays), group life assurance, group income protection, pension schemes and private healthcare (optional)

Start: ASAP

The Role

The Social Media Specialist is responsible for developing and implementing data-driven, highly creative social media strategies for Northeastern University\'s London campus. Content should be native to each platform and include audience-tailored campaigns that promote the brand in innovative and engaging ways. The Social Media Specialist is well-versed in the social media landscape; knows all existing and up-and-coming platforms, follows trends, and brings new ideas daily. This is a 24/7 role that requires both monitoring/analytics of social conversations; management of the main accounts across multiple platforms; and original content creation tailored to each platform. The person in this position will be on site 5 days a week.

About the University

Based in the heart of London, Northeastern University London has developed a reputation for delivering an excellent university experience and has exceeded all Russell Group universities for overall student satisfaction in the UK\'s National Student Survey for four consecutive years (2019, 2020, 2021 and 2022). Small by design, Northeastern University London offers a vibrant, collegiate community delivering broad and academically rigorous degree programmes, designed to equip graduates with the combination of skills and knowledge that are increasingly desired by organisations, employers and society. Northeastern University London is part of Northeastern University\'s Global Campus Network. Ranked 44th in the USA, Northeastern has campuses in Arlington, Boston, Charlotte, Miami, Oakland, San Jose, and Seattle in the USA, and Toronto and Vancouver in Canada.

Duties and Responsibilities

As a member of the talented award-winning social media team embedded in Northeastern University Boston\'s Communications department, the Social Media Specialist will increase engagement across all social platforms, and build/manage communities relevant to the London campus, while adhering to university-wide best-practices and policies that elevate the Northeastern brand globally. Responsibilities include:

• Develop and distribute content, creating and implementing engaging social media campaigns.
• Research trends, channels and strategies and implement innovative findings and ideas.
• Use analytics tools to create and deliver reports to inform the university of current social media coverage, reach and engagement.
• Use social media tools like Sprinklr to optimize content streams to engage with target audiences and social influencers.
• Create original imagery and video, including Reels and TikToks.
• Write copy optimized for distribution across specific platforms.

Engaging with user-generated content as well as relevant influencers will be a key component of this role. As social media never sleeps, the Social Media Specialist must be responsive, fast, thoughtful and creative at a moment\'s notice.

Please be aware that after-hours work, including weekends and holidays, is routinely required. The position is based on Northeastern\'s London campus and is fully in person.

Person specification criteria: Essential (E)/ Desirable (D)

Education, Qualifications and training

Experience in content creation across all relevant social media platforms. (E)

Working knowledge of Adobe Creative Suite and/or other creative tools, and experience leveraging them in a professional capacity. (E)

Experience

Expertise in social media publishing and reporting tools (Sprinklr preferred). (E)

Record of measurable improvements in engagement and audience development. (E)

Knowledge, Skills and Abilities

Strong writing skills, with a deep understanding of the nuances of language. (E)

In-depth knowledge and understanding of Facebook, Twitter, Instagram, YouTube, LinkedIn, Snapchat, Reddit, TikTok, Discord and WhatsApp with experience engaging with audiences across those platforms. (E)

Excellent communications skills and attention to detail. (E)

Analytical mindset with the ability to use data to inform decisions. (E)

Self-starter with the ability to be proactive and set priorities in a fast-paced environment. (E)

Strong interpersonal skills to deal with individuals at various levels, and on potentially sensitive matters (E)

Excellent IT skills, including advanced level with Microsoft Office Suite (E)

Ability to work quickly, accurately and to deadlines, using a logical and methodical approach (E)

A team player, with the ability to work independently (E)

Application Process

Applications should be made via the jobs.ac apply button (above) by 23:59 on Wednesday 11th October 2023.

Please reference your application \xe2\x80\x9cSMS0923\xe2\x80\x9d.

You can consult our academic job description by clicking the button below.

Participation in the equal opportunities section is encouraged, but voluntary.

Applications must include a covering letter of no more than one page and a full curriculum vitae. Applications will be reviewed on a rolling basis so please apply early.

Applications are welcome from all sections of the community and will be judged on merit alone. Candidates must be able to demonstrate their eligibility to work in the UK in accordance with the Immigration, Asylum and Nationality Act 2006.

\xc2\xa348,000 to \xc2\xa351,000 per annum, depending on experience

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